Email
RSS
Twitter
Facebook
Nielsen: Facebook had 23M Unique US Video Viewers Last Month
October 13th, 2009
| By Eric Eldon | 3 Comments » |
Facebook has been pushing its live-streaming video service with companies like Ustream, while also making it easier for users to record or upload their own clips. The whole video focus seems to be paying off, as web measurement firm Nielsen reports today that the site was among the top ten video sites in September.
Facebook had nearly 111 million streams that were watched by 23.1 million unique viewers, Nielsen estimates. So its number of streams watched pales in comparison to most other sites on the list, starting with YouTube, which had 6.69 billion.
However, if you instead look at the number of unique viewers, Facebook is at number three, behind only YouTube’s 106 million viewers and Yahoo’s 30.1 million. Facebook itself grew by 8.6% in September to reach 88.3 million monthly active users, according to the company’s raw, publicly-available data that we analyze. It appears that approximately one quarter of the US Facebook population watched a video on Facebook in September.
Exclusive In Depth Market Research Report on the Future of the Social Gaming Market from Inside Network
Download The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook
Strategic Facebook Platform Ecosystem Overview and Guide For Agencies & Brands
French / Français
Spanish / Español
Italian / Italiano
Exclusive In Depth Market Research Report on the State and Future of Virtual Goods in the US
Track Facebook's International Growth in 95 Global Markets with our Monthly Reports and Analysis
Inside Facebook analyzes 12 major Facebook marketing efforts from leading brands. Who comes out on top?
October 14th, 2009 at 9:49 am
This is not apples to apples comparison either…I am guessing majority of the FB videos are embeds or personal stuff that have zero monetization value. Other sites like Yahoo! and Hulu monetize their video content very well…
October 14th, 2009 at 9:56 am
Facebook videos are not completely unmonetizable, while other video sites are not especially monetizable — although your point is well taken.
Notably, though, Facebook’s live-streaming video service (with Ustream) has been showing up more places lately. Perhaps it is creating new ad or for-pay opportunities?
November 21st, 2009 at 2:25 pm
[...] Nielsen: Facebook had 23M Unique US Video Viewers Last Month (insidefacebook.com) [...]