Hitwise: Facebook September US Visits Up 194 Percent Year Over Year

October 9th, 2009

By Eric Eldon

Facebook has continued its US surge, according to Hitwise, having grown its market share from 55.2% of all social networks in August to 58.6% last month. That’s a a 194 percent increase over September, 2008, when it had 19.9% of the market. Other social networks also saw some meaningful changes. MySpace dropped from 33.0% in August to 30.2% last month, while Twitter fell from 1.95% to 1.84%. The report’s data on Facebook roughly matches up with our own data about the site, showing that it grew 8.6% to 88.3 million monthly active users in September.

However, Twitter has grown 1170% since September of last year, it has shown strong underlying growth statistics among new users, and appears to have caught on with millions of teens. Meanwhile, MySpace continues to get the most time on site, with users averaging 25:56 minutes on it per month — although Facebook appears to be catching up in that area, having increased time on site by 23% over the previous September to 23:00 while MySpace has fallen 12%, year-over-year.

Also on the list are social networks Tagged, which rose slighty from 2.36% to 2.38% between August and September, and teen social network myYearbook, which fell from 1.16% to 1.05%.

Meanwhile, Facebook also appears to still be gaining older demographics, at MySpace’s expense.

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6 Responses to “Hitwise: Facebook September US Visits Up 194 Percent Year Over Year”

Facebook Application Development Says:
October 11th, 2009 at 10:11 pm
It is amazing….the number of US visits UP 194 percent year over year.
Compete: Facebook Added 2.4 Million US Uniques in September Says:
October 12th, 2009 at 8:08 pm
[...] directional trends are usually visible across multiple results. You can see the same trend for September in Hitwise’s market share results from yesterday. The internal data that Facebook makes publicly available showed an 8.6% increase in September to [...]
Social Media By The Numbers Says:
October 15th, 2009 at 4:16 am
[...] of time users spent on the site, while both Twitter and MySpace saw decreases – WebProNews, Inside Facebook, and All [...]
eModeration's Social Media Update 19 - 26 October - A Sense of Community - Blogs - Brand Republic Says:
October 27th, 2009 at 5:26 am
[...] so steep they need crampons: in the US, it now gets an astonishing 1 in every 4 page views. Market share is up 194% since last year, and there are now over 45 million updates a day. It won’t come as a dreadful [...]
r4ds Says:
November 6th, 2009 at 10:10 pm
Thanx for the valuable information. I love orkut. But my friends are spending more time on face book. So Iv got no choice but to move. but now Im finding it very interesting…..
A Look at the App Ecosystem on China’s RenRen.com Says:
January 28th, 2010 at 5:01 pm
[...] may not seem like much (we last reported Facebook’s estimated U.S. market share to be hovering around 58.6%), but it’s a sizable figure for the highly fractured China social networking market. [...]