Zynga’s Café World Goes from 0 to 8.6 Million Users in a Week, with Big Implications
FarmVille broke all sorts of records as the fastest-growing and largest application on Facebook. But now another Zynga production, Café World, is looking set to best it. The app has grown from 0 to 8.6 million users since it launched a week ago, according to AppData, based on a combination of cross-promotion from other Zynga games (including FarmVille) and advertising on Facebook.
This is especially good for Zynga, as we believe the company could try to go public as soon as next March. Café World has a baked-in revenue model in the form of virtual goods. It’s another big hit using the so-called “Zynga Playbook” for making apps grow, meaning the company can further justify its 2009 financials to public investors. We’ve heard the company is already on track to make $200 million this year.
However, the effect on the overall social gaming developer ecosystem is not so clearly good…
October 8th, 2009 at 10:53 am
What are your thoughts on the Haiti Seeds promotion on Farmville recently? Zynga claim that they raised $323million dollars for charity with the promotion.
Based on a 50/50 cut between charity and Zynga it looks like they’ll blow that $200million out of the water.
October 8th, 2009 at 11:58 am
Hi Craig,
I covered the Haiti Seeds promotion yesterday over on Inside Social Games. I think it’s interesting but I’m not sure it will be a big revenue driver for Zynga anytime soon.
http://www.insidesocialgames.com/2009/10/07/farmville-users-grow-virtual-goods-raise-320000-for-charity/
October 8th, 2009 at 12:47 pm
Oops, getting my figures wildly wrong! $323million to charity would be an insane achievement :P
October 8th, 2009 at 2:55 pm
In all Honesty, I don’t like the 3D style of the game. I miss the old cartoony style, used in Farmville, and YoVille.
October 8th, 2009 at 3:09 pm
[...] 11 million daily active users over the course of two months, but CafeWorld, according to a report today by Eric Eldon over at Inside Facebook, has grown to a total of 8.6 million users in a single [...]
October 8th, 2009 at 10:05 pm
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October 9th, 2009 at 12:00 am
[...] Zynga’s Café World Goes from 0 to 8.6 Million Users in a Week, with Big Implications – Farmville wird jetzt von Café World eingeholt… #Facebook meets #Zynga [...]
October 9th, 2009 at 5:51 pm
when i go to play cafe’world my ppl. stops serving why is that
October 12th, 2009 at 3:31 am
[...] make $200 million this year. Zynga already broke records with FarmVille, and now its CafeWorld has gone stratospheric, with figures jumping from zero to 8.6 million in one wild week.TWITTER…Twitter co-founder Ev [...]
October 27th, 2009 at 8:59 pm
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December 22nd, 2009 at 5:39 am
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March 15th, 2010 at 8:06 am
[...] La compañía de San Francisco, que acaba de abrir nuevas oficinas de desarrollo en India, es el desarrollador de juegos sociales del momento, con más de 100 millones de usuarios únicos jugando a sus juegos todos los meses y una base de un millón de usuarios que se dedican a comprar bienes virtuales con dinero muy real todos los meses. Según escribió Sarah Lacy en su magnífico reportaje en Business Week, fuentes del entorno de la compañía estiman que su facturación habría superado ya los cien millones de dólares anuales. No está mal para una start-up. Para hacernos una idea del potencial de esta empresa, basta señalar que su aplicación Cafe World logró pasar de 0 a 8,6 millones de usuarios ¡en una semana!. [...]
April 5th, 2011 at 8:18 am
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