Latest Data on Facebook’s US Growth by Age and Gender – October 1, 2009

We’ve been keeping track of Facebook’s self-reported demographic statistics on the US market for a while now, and here’s the latest update for October 1, 2009. While Facebook says these stats, provided to advertisers, are not necessarily real time, they do give us a sense of how Facebook is growing.

On the whole, Facebook’s US audience grew by 8.6% in September to 88.3 million uniques (compare to latest data from Quantcast, Compete, and comScore). Here’s how Facebook’s gender and sex numbers break down as of today:

facebook-oct09-users-genderage

(Note: about 5% of users do not report either gender or age, and are not included in this chart.)

Where did the growth come from? Primarily from younger audiences. Females 18-25 led Facebook’s demographic categories this month, adding over 700,000 monthly active users to over 12.8 million. In addition, women over 45 showed strong growth, while increases in males over 35 were lower.

facebook-oct09-users-30daygrowth

However, on the whole, we see that Facebook is still growing most quickly percentage-wise amongst users over 45 – an interesting demographic trend that started earlier this year. Anecdotally, more Americans are using Facebook for intergenerational communication today than ever before.

facebook-oct09-users-30daygrowthrate

Overall, nearly 50% of Facebook users in the US today are over 35, and nearly one-fifth of all US Facebook users are over 45. Most of America’s biggest brand advertisers are working with Facebook now, and it’s clear that they’re reaching users across the age spectrum.

facebook-oct09-users-age

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Leave a Reply

26 Responses to “Latest Data on Facebook’s US Growth by Age and Gender – October 1, 2009”

  1. private says:

    How accurate is this information though? Most of the people I know on Facebook don’t enter their real age (among other pieces of info) to try and retain some privacy from how Facebook uses their information.

  2. Facebook is still for Millennials « The Perennial Millennial says:

    [...] media trackback Fear not Millennials, Facebook is still your home! At least it is according to Inside Facebook’s latest Facebook age [...]

  3. Kevin says:

    Is this same data available for other countries yet – specifically looking for Germany.

    Thanks

  4. Facebook Wave: Why Facebook Should Clone Google Wave says:

    [...] Y (i.e., they were born in the late-60s to mid-80s). Almost 40% of Facebook’s users are in the 13-25 age group. So-called net natives may ultimately be more receptive to the type of always on, fast-paced [...]

  5. Facebook Wave: Why Facebook Should Clone Google Wave | GoSocial.dk - Social Media Marketing says:

    [...] Y (i.e., they were born in the late-60s to mid-80s). Almost 40% of Facebook’s users are in the 13-25 age group. So-called net natives may ultimately be more receptive to the type of always on, fast-paced [...]

  6. Mashable « Blog-Feast.com Blog Collection says:

    [...] Y (i.e., they were born in the late-60s to mid-80s). Almost 40% of Facebook’s users are in the 13-25 age group. So-called net natives may ultimately be more receptive to the type of always on, fast-paced [...]

  7. Facebook Wave: Why Facebook Should Clone Google Wave | Free SEO Advice says:

    [...] Y (i.e., they were born in the late-60s to mid-80s). Almost 40% of Facebook’s users are in the 13-25 age group. So-called net natives may ultimately be more receptive to the type of always on, fast-paced [...]

  8. Facebook Wave: Why Facebook Should Clone Google Wave | egob.info says:

    [...] Y (i.e., they were born in the late-60s to mid-80s). Almost 40% of Facebook’s users are in the 13-25 age group. So-called net natives may ultimately be more receptive to the type of always on, fast-paced [...]

  9. Facebook Wave: Why Facebook Should Clone Google Wave - Google Wave Invites says:

    [...] Y (i.e., they were born in the late-60s to mid-80s). Almost 40% of Facebook’s users are in the 13-25 age group. So-called net natives may ultimately be more receptive to the type of always on, fast-paced [...]

  10. Facebook Wave: Why Facebook Should Clone Google Wave - Code Space 2009 says:

    [...] Y (i.e., they were born in the late-60s to mid-80s). Almost 40% of Facebook’s users are in the 13-25 age group. So-called net natives may ultimately be more receptive to the type of always on, fast-paced [...]

  11. Facebook Wave: Why Facebook Should Clone Google Wave | Blog13 says:

    [...] Y (i.e., they were born in the late-60s to mid-80s). Almost 40% of Facebook’s users are in the 13-25 age group. So-called net natives may ultimately be more receptive to the type of always on, fast-paced [...]

  12. Facebook Wave: Why Facebook Should Clone Google Wave - Programming Blog says:

    [...] Y (i.e., they were born in the late-60s to mid-80s). Almost 40% of Facebook’s users are in the 13-25 age group. So-called net natives may ultimately be more receptive to the type of always on, fast-paced [...]

  13. Facebook Wave: Why Facebook Should Clone Google Wave | VNAMEDIA Sharing Center says:

    [...] Y (i.e., they were born in the late-60s to mid-80s). Almost 40% of Facebook’s users are in the 13-25 age group. So-called net natives may ultimately be more receptive to the type of always on, fast-paced [...]

  14. Facebook Wave: Why Facebook Should Clone Google Wave « TechTalk says:

    [...] Y (i.e., they were born in the late-60s to mid-80s). Almost 40% of Facebook’s users are in the 13-25 age group. So-called net natives may ultimately be more receptive to the type of always on, fast-paced [...]

  15. Women Rule the Social Web … But By How Much? | LOHAD - random rumblings on marketing and more says:

    [...] Inside Facebook pretty much agrees with the 57 percent number, but look at the rest of the data: In two of the three largest Facebook demographics — 26-34 and 35-44 — more men than women are coming to the service. [...]

  16. FutureGov » Useful links » links for 2009-10-05 says:

    [...] Latest Data on Facebook’s US Growth by Age and Gender – October 1, 2009 via @derekeb (tags: facebook statistics research data community demographics engagement) [...]

  17. Recent Facebook Demographics : Internet Marketing Blog - How to start your Online business, Tips and Resources says:

    [...] you get a chance, check out the latest statistics from InsideFacebook.com. Please keep in mind that these are only number for the United States. But there are some things [...]

  18. weBranding | Abbreviated Marketing News Round-up says:

    [...] part by younger women, Facebook’s US active base grew by 8.6% in September 2009 to 88.3 million, according to an analysis by Inside Facebook that tracks Facebook’s self-reported demographic statistics for [...]

  19. American Facebook Users Age Demographics @ Tech Crunchies – Internet Statistics and Numbers says:

    [...] Here is the age-wise distribution [...]

  20. Hitwise: Facebook September US Visits Up 194 Percent Year Over Year says:

    [...] Facebook has continued its US surge, according to Hitwise, having grown its market share from 55.2% of all social networks in August to 58.6% last month. That’s a a 194 percent increase over September, 2008, when it had 19.9% of the market. Other social networks also saw some meaningful changes. MySpace dropped from 33.0% in August to 30.2% last month, while Twitter fell from 1.95% to 1.84%. The report’s data on Facebook roughly matches up with our own data about the site, showing that it grew 8.6% to 88.3 million monthly active users in September. [...]

  21. Web Marketing Therapy » Blog Archive » Building and Branding Your Facebook Identity (Part One) says:

    [...] to the stats published on Inside Facebook as of October 1- The fastest growing demographic are those 35 years old and older (it now makes up [...]

  22. Final Thoughts on Public Servants and Contact « Spaghetti Testing | Peter Smith says:

    [...] what’s the fastest growing demographic on the world’s largest social network? Women over 55, followed by women 45-55 (U.S. data from October 2009). Overall, “nearly 50% of Facebook users in the US today are [...]

  23. Recent Facebook Demographics | Peer Marketing Group says:

    [...] 8, 2009, In Social Media, by admin If you get a chance, check out the latest statistics from InsideFacebook.com. Please keep in mind that these are only number for the United States. But there are some things [...]

  24. Recent Facebook Demographics | Social Media Marketing says:

    [...] you get a chance, check out the latest statistics from InsideFacebook.com. Please keep in mind that these are only number for the United States. But there are some things [...]

  25. Eastwick Communications » Blog Archive » PRSA and Eastwick Communications to Host Young Professionals Program This Thursday says:

    [...] social media is on the rise.  Haven’t you heard?  According to Inside Facebook, more than 12,000,000 users are active on the popular social site. Among the demographic of users, [...]

  26. Nearly 50% of US Facebook users are over 35 – almost 20% are over 45 | connected marketer. says:

    [...] Nearly 50% of US Facebook users are over 35 – almost 20% are over 45 Posted on October 1, 2009 by eric ritter via insidefacebook.com [...]

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