Facebook Releases New Tools to Make Getting Started with Connect Easier (Plus, New Stats)

Since Facebook Connect launched one year ago, it’s been implemented by thousands of websites and dozens of desktop, iPhone, and mobile apps. However, because Connect is actually a set of technologies that can be implemented in different parts and combinations, Facebook today has released new tools and guides to make it easier for developers to get started.

facebook-connect-wizard

The first is a new tool called the Facebook Connect Wizard, which takes developers through a three step process to get the basic Connect plumbing setup on your website. After entering your site’s URL, you’re given an HTML file to upload to your server, and then you land in a “Social Markup” tutorial (what Facebook is calling XFBML), in what is called the Facebook Connect Playground.

The Facebook Connect Playground contains makes it easy for webmasters and developers to grab code snippets to implement building block elements of Facebook Connect on their sites. For example, the page makes it easy to grab code to implement a login button, profile pictures, names, and friends.

facebook-connect-playground

Finally, Facebook has updated the documentation on the main Connect site in order to make Connect’s three value propositions (more traffic, better engagement, higher registration rates) clearer, and to explain the difference between “simple” and “advanced” Facebook Connect implementations.

On the simple side, for example, Facebook says developers can expect the following results:

Share Button

  • 2-4% users share
  • 3-10 clicks/share

Fan Box Widget

  • 5-10% fans click through per post

Live Stream Widget

  • +15-20% time on site for users who engage
  • +5-15% traffic

Social Comments Widget

  • +15-20% comments
  • +15-20% registered users

Single Sign On

  • 15% increase in registrations

And here’s Facebook’s description of how developers should be thinking about making deeper Connect integrations: personalization, social context, and social experiences.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

One Response to “Facebook Releases New Tools to Make Getting Started with Connect Easier (Plus, New Stats)”

  1. Can Facebook Help Translate the Web? | GoSocial.dk - Social Media Marketing says:

    [...] now, however, Facebook is actually stressing simpler core benefits to implementing Facebook Connect: 1) more traffic through shared content, 2) increased engagement through social context, 3) [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

SEO Strategist

Hanley Wood
Washington, DC

Vice President of Technology

Emerald Media Group
Eugene, OR

Social Media Specialist

California Academy of Sciences
San Francisco, CA

Mobile Application Developer

California Academy of Sciences
San Francisco, CA

Opportunities in Digital Publishing

Pew Research Center
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us