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	<title>Comments on: New England Patriots Use Facebook As Primary Online Presence</title>
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	<link>http://www.insidefacebook.com/2009/09/29/new-england-patriots-use-facebook-as-primary-online-presence/</link>
	<description>Tracking Facebook and the Facebook Platform for Developers and Marketers</description>
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		<title>By: The Torch &#8211; New England Patriots Join the Social Media Bandwagon</title>
		<link>http://www.insidefacebook.com/2009/09/29/new-england-patriots-use-facebook-as-primary-online-presence/comment-page-1/#comment-174381</link>
		<dc:creator>The Torch &#8211; New England Patriots Join the Social Media Bandwagon</dc:creator>
		<pubDate>Thu, 10 Feb 2011 16:27:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=17629#comment-174381</guid>
		<description>[...] Patriots were looking for a way to make their social network presence bigger. “We weren’t anywhere [before] as it relates to social media. We had to get into the game, and to...stated Patriots Director of Interactive Media, Fred [...]</description>
		<content:encoded><![CDATA[<p>[...] Patriots were looking for a way to make their social network presence bigger. “We weren’t anywhere [before] as it relates to social media. We had to get into the game, and to&#8230;stated Patriots Director of Interactive Media, Fred [...]</p>
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		<title>By: Facebook Pages: The single best way to connect with young(ish) donors &#124; Fundraising for Teams and Small Organizations</title>
		<link>http://www.insidefacebook.com/2009/09/29/new-england-patriots-use-facebook-as-primary-online-presence/comment-page-1/#comment-84422</link>
		<dc:creator>Facebook Pages: The single best way to connect with young(ish) donors &#124; Fundraising for Teams and Small Organizations</dc:creator>
		<pubDate>Sat, 24 Apr 2010 05:09:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=17629#comment-84422</guid>
		<description>[...] OK, so it&#8217;s a great tool but I&#8217;ll bet you couldn&#8217;t imagine investing your energy in Facebook over a web page. Consider that the NFLs New England Patriots now consider their fan page to be their number one source of online content for fans. Read: more important than their web page (insidefacebook.com Sept. 29,2009). [...]</description>
		<content:encoded><![CDATA[<p>[...] OK, so it&#8217;s a great tool but I&#8217;ll bet you couldn&#8217;t imagine investing your energy in Facebook over a web page. Consider that the NFLs New England Patriots now consider their fan page to be their number one source of online content for fans. Read: more important than their web page (insidefacebook.com Sept. 29,2009). [...]</p>
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		<title>By: David Hutchison</title>
		<link>http://www.insidefacebook.com/2009/09/29/new-england-patriots-use-facebook-as-primary-online-presence/comment-page-1/#comment-84355</link>
		<dc:creator>David Hutchison</dc:creator>
		<pubDate>Fri, 23 Apr 2010 18:42:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=17629#comment-84355</guid>
		<description>I wonder if, like the NHL, their official web page is controlled by the league and revenues are lost to them. Facebook might be a way to capture revenue without having to share it with the NFL.

Great way though to connect with the webs largest demographic.</description>
		<content:encoded><![CDATA[<p>I wonder if, like the NHL, their official web page is controlled by the league and revenues are lost to them. Facebook might be a way to capture revenue without having to share it with the NFL.</p>
<p>Great way though to connect with the webs largest demographic.</p>
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		<title>By: האם אתר האינטרנט ייעלם מן העולם? &#124; חורים ברשת</title>
		<link>http://www.insidefacebook.com/2009/09/29/new-england-patriots-use-facebook-as-primary-online-presence/comment-page-1/#comment-63251</link>
		<dc:creator>האם אתר האינטרנט ייעלם מן העולם? &#124; חורים ברשת</dc:creator>
		<pubDate>Tue, 09 Feb 2010 20:49:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=17629#comment-63251</guid>
		<description>[...] Facebook מציג את המקרה של New England Patriots שמשתמשים בפייסבוק כנוכחות העיקרית שלהם ברשת. ראו את [...]</description>
		<content:encoded><![CDATA[<p>[...] Facebook מציג את המקרה של New England Patriots שמשתמשים בפייסבוק כנוכחות העיקרית שלהם ברשת. ראו את [...]</p>
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		<title>By: Why social media should be on Football Clubs’ radar &#171; Ed Hartigan</title>
		<link>http://www.insidefacebook.com/2009/09/29/new-england-patriots-use-facebook-as-primary-online-presence/comment-page-1/#comment-54414</link>
		<dc:creator>Why social media should be on Football Clubs’ radar &#171; Ed Hartigan</dc:creator>
		<pubDate>Wed, 06 Jan 2010 15:18:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=17629#comment-54414</guid>
		<description>[...] sports teams really have no excuse. The US sports teams are much better at it and examples such as New England Patriots show what can be done. We also see more of the athletes themselves embracing the tools, all be it [...]</description>
		<content:encoded><![CDATA[<p>[...] sports teams really have no excuse. The US sports teams are much better at it and examples such as New England Patriots show what can be done. We also see more of the athletes themselves embracing the tools, all be it [...]</p>
]]></content:encoded>
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		<title>By: Some Wins and Losses for Football Pages and Apps on Facebook</title>
		<link>http://www.insidefacebook.com/2009/09/29/new-england-patriots-use-facebook-as-primary-online-presence/comment-page-1/#comment-42028</link>
		<dc:creator>Some Wins and Losses for Football Pages and Apps on Facebook</dc:creator>
		<pubDate>Thu, 22 Oct 2009 21:57:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=17629#comment-42028</guid>
		<description>[...] individual NFL team has taken a more interactive approach to its Facebook presence. The New England Patriots have made their Facebook page the official team site, after recognizing that fans logging on to check out team information were likely already active on [...]</description>
		<content:encoded><![CDATA[<p>[...] individual NFL team has taken a more interactive approach to its Facebook presence. The New England Patriots have made their Facebook page the official team site, after recognizing that fans logging on to check out team information were likely already active on [...]</p>
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		<title>By: Digital news paradigm shift? &#171; InfoMash</title>
		<link>http://www.insidefacebook.com/2009/09/29/new-england-patriots-use-facebook-as-primary-online-presence/comment-page-1/#comment-40233</link>
		<dc:creator>Digital news paradigm shift? &#171; InfoMash</dc:creator>
		<pubDate>Wed, 07 Oct 2009 14:43:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=17629#comment-40233</guid>
		<description>[...] initially for news about well defined geographic areas or niche topics, such as a university or sports team. But the use of social site news aps could rapidly broaden once news consumers grow accustomed to [...]</description>
		<content:encoded><![CDATA[<p>[...] initially for news about well defined geographic areas or niche topics, such as a university or sports team. But the use of social site news aps could rapidly broaden once news consumers grow accustomed to [...]</p>
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		<title>By: links for 2009-09-30 : The ChipCast &#124;&#124; by Chip Mahaney</title>
		<link>http://www.insidefacebook.com/2009/09/29/new-england-patriots-use-facebook-as-primary-online-presence/comment-page-1/#comment-39383</link>
		<dc:creator>links for 2009-09-30 : The ChipCast &#124;&#124; by Chip Mahaney</dc:creator>
		<pubDate>Thu, 01 Oct 2009 03:09:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=17629#comment-39383</guid>
		<description>[...] New England Patriots Use Facebook As Primary Online Presence (tags: socialmedia facebook sports corporate patriots) [...]</description>
		<content:encoded><![CDATA[<p>[...] New England Patriots Use Facebook As Primary Online Presence (tags: socialmedia facebook sports corporate patriots) [...]</p>
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		<title>By: Facebook Pages Taking On New Importance &#124; SEO EXPERTS</title>
		<link>http://www.insidefacebook.com/2009/09/29/new-england-patriots-use-facebook-as-primary-online-presence/comment-page-1/#comment-39364</link>
		<dc:creator>Facebook Pages Taking On New Importance &#124; SEO EXPERTS</dc:creator>
		<pubDate>Wed, 30 Sep 2009 20:57:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/?p=17629#comment-39364</guid>
		<description>[...] Inside Facebook reports, &#8220;The New England Patriots have partnered with Buddy Media to create a new Facebook [...]</description>
		<content:encoded><![CDATA[<p>[...] Inside Facebook reports, &#8220;The New England Patriots have partnered with Buddy Media to create a new Facebook [...]</p>
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