Facebook’s Internal Stats Show People Are Sharing More

When Facebook announced that it had reached 300 million monthly active users last week, it also updated granular statistics about what its users are doing on the site. Here’s a closer look at how these numbers have changed versus the last set the company released in July. Most striking is the increase in overall shared items, the number of photo and video uploads, and the rapid rise in mobile adoption.

As a baseline comparison, we’re looking at these numbers versus Facebook says its overall traffic is. On July 15th, when the last set came out, it said it had 250 million users. So the company’s overall monthly active user base has grown 20 percent. All of the numbers that it updated last week show at least as much growth as Facebook’s overall traffic. In other words, these stats are not growing purely because the total number of Facebook users is growing — instead, it appears that Facebook users actually are sharing more as time goes on.

Status updates: 40 million users are updating their statuses at least once each day, a 25 percent increase from the 30 million who did as of July. [Update: This isn't quite right, as the terminology has changed since July. Now, it says "More than 40 million status updates each day" -- which does not necessarily mean that there are 40 million users updating their statuses once a day.]

Pages: 10 million users became fans of a page each day, up 20 percent from the 8 million who did in July.

Videos: 14 million videos are now being uploaded each month, up from 40 percent from 10 million.

Photos: 2 billion photos are now being uploaded each month, double the 1 billion before.

Shared content: 2 billion pieces of content, whether links, posts, photos or anything else, are now shared each week — doubling shared items as of July.

Mobile: Earlier this month, Facebook said that 65 million people accessed the site through a mobile device. In July, only 30 million people did — that’s a whopping 117 percent increase.

Facebook’s overall goal is to get more people sharing more information, in part so it can learn more about them, and then target ads to them more accurately. The numbers suggest that this plan is working, no doubt aided by ongoing improvements to features like status updates and video uploading. These sharing increases — not just overall traffic growth — could be contributing to Facebook’s revenue growth.

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13 Responses to “Facebook’s Internal Stats Show People Are Sharing More”

  1. Walter Roth says:

    I arrived here via a linked posted to a friend’s Facebook feed, and I’m now sharing this post now on my Feed via Facebook Connect; add +1 to your numbers…round and round it goes…

    wllr

  2. media-lists says:

    I can’t believe there was a such a big jump. I actually contributed to the jump in mobile facebooking.

  3. Dan says:

    Photos: 2 billion photos are now being uploaded each month, double the 1 million before.

    So is it Billion or million?

  4. Eric Eldon says:

    Dan, indeed it is Billion. Fixed. Thanks.

  5. Christian Bergenstrahle says:

    It’s always interesting with facts and figures – do you know anything how it differs between different parts of the world / dífferent countries?
    Kind regards
    Christian
    XeeSM.com/bergenstrahle

  6. Facebook: The big cheese of the mobile industry? | Mobile Industry Review says:

    [...] link leads to this InsideFacebook blog post on recently revealed statistics from [...]

  7. Facebook: The big cheese of the mobile industry? « Mobile Industry Review says:

    [...] link leads to this InsideFacebook blog post on recently revealed statistics from [...]

  8. Shared Items – September 24, 2009 | disruptive by nature says:

    [...] Facebook’s Internal Stats Show People Are Sharing More [...]

  9. Kortbloggat på digitalpr.se-24 September 2009 | Strandh.DigitalPR says:

    [...] Facebook’s Internal Stats Show People Are Sharing More [...]

  10. Sharing seems to be the primary activity for Facebook users | Geekword says:

    [...] Most striking is the increase in overall shared items, the number of photo and video uploads, and the rapid rise in mobile adoption. [...]

  11. FACEBOOK naujienos ir patarimai #7 | PDFONTOUR tinklaraštis says:

    [...] tokią knygelę „Ką žmonės veikia“? Perfrazuojant šį pavadinimą mūsų temomis gaunasi, ką žmonės veikia FACEBOOKe? Beje, kad įsivaizduotumėt to mąsto dydžius, šiame straipsnelyje rašoma, jog dabar per [...]

  12. Luffie says:

    I recently got this virus, I am currently in Safemode with Networking, It wont let me start up any programs except online like enet and mozilla. Even when i try to install a new antivir program it wont start anything up. please help me.. santoramaa

  13. m a r c o says:

    Facebook is definitely the perfect platform for any business serious about using social media to promote themselves. That’s why I’m there http://www.facebook.com/mdostudio

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