Nielsen and Facebook to Announce Ad Partnership

facebook-marketingFacebook has been telling marketers to expect an announcement at Ad Week in New York tomorrow morning. Word appears to have leaked out early. It will be partnering with market research firm Nielsen to better measure the impact of ads, according to the Wall Street Journal. Facebook has confirmed the story with us but says it will be giving out more details tomorrow.

This is another step in Facebook’s advertising system becoming more mainstream. More, from the report:

Under the partnership, terms of which aren’t expected to be disclosed, Facebook advertisers who are also Nielsen customers will be able to measure the impact of the ads they buy on Facebook through polls that Facebook will show its users who have seen the ads. Facebook will then compare the users’ responses to those of other people who didn’t see the ads and package the data for advertisers, according to the companies.

Facebook’s in-house brand and self-serve ads have appeared to be fueling the company’s revenue growth over the past year. The company is on track to make more than $550 million, largely from these sources.

The product will be called Nielsen Brand Lift, the report says, and “the companies also plan to launch a service that would give data about advertising on other sites.”

Strategic Mobile Marketing

Mediabistro Course

Strategic Mobile Marketing

On October 21. work with the digital strategy director for Saatchi & Saatchi to develop a marketing strategy for smartphones, tablets, and mobile devices! You’ll learn how to optimize content for mobile, create responsive landing pages, and track all mobile efforts. Register now!

 

Leave a Reply

2 Responses to “Nielsen and Facebook to Announce Ad Partnership”

  1. Nielsen inside Facebook: Announce partnership about advertising sphere says:

    [...] credit: insidefacebook, [...]

  2. Nielsen Deal Part of Facebook’s Ad Momentum says:

    [...] effort to woo the advertising industry at Ad Week in New York. Most prominently, it has announced a deal with audience research firm Nielsen this morning, where the firm will gather ad-effectiveness data from within Facebook to share with [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Account Manager for Beauty PR Agency

Creative Media Marketing
New York, NY

SEO Specialist

Creative Circle
Atlanta, GA

Vice President, Social

Start-Up Social Media Firm w/ Established Clients
New York, NY

Communications Coordinator

National Science Teachers Association
Arlington, VA

Community Editor

Chalkbeat
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us