E! Online supplemented its coverage of the 61st Primetime Emmy Awards with a widget allowing viewers to comment on the proceedings through Facebook or Twitter. The Live Stream widget allowed viewers to share comments before during and after the siring of the Emmy awards. The site integration gave users the ability to view comments by source: Twitter, Facebook or only celebrity Tweets.

The page was used to cover all aspects of the night’s award ceremony, with red carpet photos and stars’ comments and a running update on winners. Comments were posted on E!’s Live From The Red Carpet page before and during the Emmy Awards presentation, with Facebook and Twitter users chiming in on everything from what the stars were wearing to their reactions when the winners were announced. The widget followed the model from many that have used for live broadcasts by various networks, although there was no option to track only Facebook friends’ posts.

The pre-show festivities generated a lot of comments through both Facebook and Twitter, but there seemed to be extended lulls in Facebook posts throughout the show. Twitter traffic was heavy all night, but eventually began filling with the usual spam. It’s unclear whether or E! Online was experiencing trouble with their Facebook connection, or if viewers were just more interested in using Twitter to stream their comments.