ComScore: Facebook Grew 5.1 percent in US Last Month, Held #5 Spot

In the United States, Facebook grew by slightly more than five percent between July and August, according to web measurement firm comScore, from 87.7 million monthly unique users in July to 92.2 million last month. This is the second month that comScore has put Facebook in the top five, after Google, Yahoo, Microsoft and AOL — all of which have more than 100 million users.

Facebook matrix

Meanwhile, Facebook itself reported 81.2 million monthly active users at the end of August, in its advertising tool. ComScore and Facebook use different measurement methodologies, although the firm tends to be closer to Facebook’s own numbers than other third-parties.

ComScore also reported that Facebook, measured as an ad network, was viewed at least once by 46.7 percent of the total US Internet population in August — 33rd place, well behind various sorts of media conglomerates and other networks.

What does the firm report about Facebook’s competitors? Fox Interactive Media, which includes MySpace, dropped from 80.9 million monthly actives in July to 77.5 in August. And, surprisingly, Twitter also dropped. It had 21.2 million uniques in July but only 20.8 million last month.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!


Leave a Reply

2 Responses to “ComScore: Facebook Grew 5.1 percent in US Last Month, Held #5 Spot”

  1. Alexander Bickov says:

    Congrats Facebook Team

  2. Facebook registers a 5 percent growth in US for the month of August | Geekword says:

    [...] measurement firm revealed facts that is surely going to please Facebook as well as Facebook fans. ComScore reports that Facebook alone in United States experienced a 5 percent(5.1% to be precise) growth in between [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us