Study: Facebook Now the Tenth Most Trusted Company in the US

Facebook has taken a lot of heat this past year for perceived privacy problems. But, for the first time, it has been named among the top ten most trusted brands in the US, according to a study by the Ponemon Institute and TRUSTe.

Facebook Rises in the Ranks in Annual Online Privacy Study

Most notably, the company was chastised by the press in February over changes it had made to its terms of service. The terms were unclear, and many people interpreted them to mean Facebook wanted new rights to user data. The company responded to criticism by introducing a multi-stage process where users could provide feedback on the terms before they were finalized.

That effort, among others, has apparently helped Facebook land the number ten spot on the survey, following other web companies including eBay, WebMD and Yahoo.

And in case you’re wondering, here’s a little more about the survey:

The Ponemon Institute and TRUSTe conducted a two-stage survey to gauge the privacy policies and practices of leading consumer brands. First, the companies were rated as “most trusted” in an unaided survey of 6,486 adult-aged U.S. consumers. Second, an expert review panel at the Ponemon Institute judged the companies based on rigorous criteria, including the clarity and readability of privacy statements, notice, access to account information, cookie management, in- and out-of-network data sharing practices, as well as the availability of customer service staff

The Ponemon Institute is a privacy-focused research center. TRUSTe is a privacy services and seal provider.

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Leave a Reply

9 Responses to “Study: Facebook Now the Tenth Most Trusted Company in the US”

  1. candrews's status on Wednesday, 16-Sep-09 17:50:36 UTC - Identi.ca says:

    [...] http://www.insidefacebook.com/2009/09/16/study-facebook-now-the-tenth-most-trusted-company-in-the-u… a few seconds ago from web [...]

  2. Mari Smith says:

    Wow – that’s awesome!! Facebook are really going from strength to strength just now!! Love it! Thanks for the great work you do, Justin! :)

  3. TN 1: Facebook, Twitter, autistVZ, Justin Palmer » Technews » blogstone says:

    [...] Marken in Amerika.  Mehr zu Facebook is ranked as one of the 10 most trusted companies gibts bei Inside Facebook und [...]

  4. Douglas Platts - Digital Fingerprint » Fresh From Twitter today says:

    [...] Now the Tenth Most Trusted Company in the US http://bit.ly/zRCOB #social #socialmediaManaged to spill coffee all down my arm as one of the doors to the office [...]

  5. Roie says:

    Would be interesting to know what other brands appeared on the survey. Without knowing that, these results are worthless…

  6. Contentinople - Erin Barker - News Bits: New Funding Round Values Twitter at $1B says:

    [...] has been named one of the top 10 most trusted brands in the U.S. in a study by Ponemon Institute and TRUSTe. Despite all the hubbub over its terms of [...]

  7. Evan Stratford says:

    Yahoo? eBay? I’m skeptical until I see demographics and polling questions. Link to the study?

  8. Facebook : Big Brother ? says:

    [...] vient d’être désignée 10ème entreprise en qui les Américains ont le plus confiance d’après une étude très sérieuse qui mêle sondage d’opinion et étude de critères comme la lisibilité de la charte [...]

  9. FACEBOOK naujienos ir patarimai #6 | PDFONTOUR tinklaraštis says:

    [...] Amerikoje FACEBOOKas pateko į patikimiausių prekinių ženklų sąrašą ir šiuo metu užima 10-ąją vietą. [...]

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