The Fastest Growing Facebook Pages: Vitaminwater, Cadbury Wispa, and a Venezuelan Politician
Last week, beverage maker Vitaminwater launched a new campaign on its Facebook page: An in-house application that includes games and a contest where users can help choose a new flavor of its vitamin sugar water. The result, so far? The page was the fastest-growing among any major brand over the week, according to our PageData analytics service. It gained 323,000 fans to reach 767,000 people today.
More generally, here are a few other notes about the top leaders this week. Coming after Vitaminwater was Cadbury Wispa, a relaunched line of candy bar dearly loved in some parts of the world. Its page gained 195,000 fans to reach 461,000 today. Behind it, a Venezuelan opposition politician named Leopoldo Lopez saw a massive increase, growing 189,000 fans to reach 206,000.
And a quick note. At the top of list is a page called Sarcasm Society. It is apparently the page for a site of the same name. Sarcasmsociety.com comes up as a top result when you google “sarcasm,” yet it has almost no actual traffic, according to Compete. And, finally, almost all of the page’s growth has happened within the span of a day or two. So we’re assuming there’s something fishy here. Same for another page on the list, called Getting Paid.
| Name | Fans | Gain |
Gain, % | |
|---|---|---|---|---|
| 1. | Sarcasm Society | 1,453,401 | +1,448,849 | +31,828.84 |
| 2. | vitaminwater | 766,901 | +323,389 | +72.92 |
| 3. | Cadbury Wispa | 460,575 | +195,395 | +73.68 |
| 4. | Leopoldo Lopez | 205,820 | +189,214 | +1,139.43 |
| 5. | Mafia Wars | 4,137,663 | +155,338 | +3.90 |
| 6. | Cheryl Cole | 363,511 | +116,475 | +47.15 |
| 7. | Getting Paid | 1,836,626 | +97,148 | +5.58 |
| 8. | Texas Hold’em Poker | 3,040,150 | +92,558 | +3.14 |
| 9. | Vin Diesel | 6,224,611 | +83,452 | +1.36 |
| 10. | Best Buy | 829,987 | +81,913 | +10.95 |
| 11. | 5,093,035 | +74,450 | +1.48 | |
| 12. | iTunes | 1,922,436 | +73,712 | +3.99 |
| 13. | Total Wipeout | 308,774 | +68,340 | +28.42 |
| 14. | Selena Gomez | 3,001,306 | +66,664 | +2.27 |
| 15. | House | 2,148,933 | +65,713 | +3.15 |
| 16. | David Guetta | 1,085,442 | +64,549 | +6.32 |
| 17. | The Bible | 487,338 | +63,510 | +14.98 |
| 18. | Roger Federer | 2,979,384 | +63,282 | +2.17 |
| 19. | Glee | 232,765 | +62,650 | +36.83 |
| 20. | Celebs on Facebook | 1,298,590 | +61,222 | +4.95 |
September 14th, 2009 at 5:39 pm
Interesting
September 14th, 2009 at 5:54 pm
Facebook Pages are great ways to build a community for a website. I took my modest blog http://www.queervisions.com about LGBT rights media and created a page which now has over 6,000 fans: The Gay Civil Rights Movement at http://facebook.com/GayRightsMedia .. it’s been a huge success for me.
September 14th, 2009 at 7:02 pm
I was wondering the exact same thing with the “Sarcasm Society” page I have over 80 pages in my inventory. And know how hard its getting to promote pages these days on Facebook. To see a website with next to no traffic create a page with 2 million people in under a week they may possibly be using BH methods. But another interesting point is the name of this page is not strong and usually when marketing pages they need to be strong or interesting.
September 15th, 2009 at 10:27 am
[...] an aerated chocolate bar distributed by Cadbury in the United Kingdom, has been getting a lot of new fans, as we noted yesterday. Looking closer, the reason appears to bode well for a dedicated group of [...]
September 15th, 2009 at 10:55 am
para leopoldo lopez
September 15th, 2009 at 6:47 pm
[...] [...]
September 15th, 2009 at 7:58 pm
Leopoldo lopez should be in jail u stupid f-faces. he and hes crew are f-ing my country.
Yes i drop the f-bomb.
September 18th, 2009 at 1:36 pm
[...] hoy sobre todo el revuelo causado por la clasificación de Facebook y el rápido crecimiento de la “Fan Page” del político venezolano Leopoldo López [...]
September 21st, 2009 at 11:30 am
[...] past week saw two brands notably continue to gain more fans on their Facebook pages, according to our PageData service. One, Cadbury’s [...]
October 6th, 2009 at 9:40 am
[...] vitaminwater Facebook page, and as a result the page itself was one of the fastest growers for a couple weeks in September. By this point it has more than doubled from 410,000 to 981,000 today. These are [...]
January 22nd, 2010 at 6:45 am
[...] Con el mencionado número de fanáticos, la página posiciona a López como el dirigente político venezolano con mayor cantidad de seguidores en esta red social. Los interesados en más detalles sobre el reportaje, pueden acceder a él a través de http://www.insidefacebook.com/2009/09/14/the-20-fastest-growing-facebook-pages-vitaminwater-cadbury-… [...]