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By Matt Holliday 36 Comments »

T.G.I. Fridays is taking an interesting approach to attracting Facebook fans to its brand, launching an ad campaign with an original character named Woody. Woody is an “average guy” looking to pick up 500,000 fans before the end of September, and if he’s successful, those fans will receive a free Jack Daniels burger.

woodyregister

Woody has a few commercials running on television and posted in the Videos tab on his Fan page, in which he promotes his the page and the free burger offer. So far the page has a little over 100,000 Fans, and should he reach the half million mark by the end of the month, the first 500,000 Fans will receive a coupon for a free T.G.I. Fridays burger.

Most of the other restaurants in the 500,000+ Fan category have accumulated their backing a little more organically, or through promotions and campaigns involving established offers or characters already associated with their brands. This is the first time we’re aware of that an ad campaign to garner Facebook Fans has centered around an entirely new, unknown character.

Most of the restaurants enjoying Facebook success are of the quick-serve variety, with McDonald’s, Chick-fil-A and Pizza Hut hitting the one million Fan mark recently. It will be interesting to see if T.G.I. Fridays can grab half a million fans in less than a month, especially since they’ve obviously spent the money to develop the page and buy television ad time. But the enticement of free food is a powerful one, and this seems to be the driving motivator based on the posts on the page’s wall.

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36 Responses to “TGI Fridays’ “Fan Woody” Campaign Offers Free Burgers if Page Hits a Half Million Fans”

  1. Jack Says:

    Many companies are now using Facebook as the basis for promotions and campaigns, however, these companies cannot just rely on social media. They need to be aware of and managing their internet presence to ensure they are seen in a positive light. For more – domusinc.blogspot.com

  2. Rob Says:

    Hey what gives i cant log in ?????

  3. mike Says:

    hey dude cant sign in gotta getcher ok?

  4. tricia d Says:

    tryin’ 2 log in wazzzzzzz up?

  5. Social Media Marketing: What Comes After “The Stunt?” « Legends of Aerocles Says:

    [...] TGI Friday’s new “Fan Woody” Campaign. They want followers, for obvious reasons. So what do they do? They give something [...]

  6. Edward Sammler Says:

    I love free food from T.G.I.Fridays

  7. rosetta anderson Says:

    hi woody
    glad to become afan thank you

  8. The Savvy Integration Awards™ Says:

    [...] TGI Fridays’ “Fan Woody” Campaign Offers Free Burgers if Page Hits a Half Million … (insidefacebook.com) [...]

  9. Pam Jensen Says:

    I can’t wait for my free hamburger

  10. Patty Says:

    Go for it!!!!!

  11. Becki James Says:

    I can’t add myself either

  12. Judy Rahey Says:

    Thanks Woody for the free food. Glad to be a fan.

  13. Margaret Says:

    how do we get to be his fan? Im confused………

  14. T-Boy Says:

    how do you vote anyways?? well I’m in your fan club anyways I’m just 8 so yyyaaaaaaa

  15. Myrna Says:

    I can’t add myself as a fan, whats up with that?

  16. LisaandBob DiNocco Says:

    OH YUM, Can’t wait!!!!

  17. Fredericka Says:

    I can’t access above ad w/Woody to submit that I’m a US citizen and @ least 21 yrs old.

  18. carol Says:

    WOOOOOOOOOOOOOODY!!!!!!!!!!

  19. cindyfrank Says:

    hey,whats up!!!!! cant wait to eat a free burger. they sure are good……

  20. Mike Fitzsimons Says:

    Count me among one of your fans Woody. Good luck!!!

  21. tiffany Says:

    Go burgers

  22. Wanda Cwiklo Says:

    Go Woody!!!

  23. Wanda Cwiklo Says:

    Go Woody!

  24. gary grantham Says:

    burger heaven time

  25. Patrick Henry Says:

    good luck.

  26. Rio Reason Says:

    Free death for all!

  27. Helen Rich Says:

    Can’t sign up but I want to be included as your fan.

  28. Frank Laymon Says:

    Oh Yeah !! I’ll be your biggest fan for a Jack Daniels burger !!!

  29. Texas Pete Looking To Rustle Up Some Facebook Fans With Free Hot Sauce Says:

    [...] approach is very similar to the Fan Woody campaign which just netted TGI Fridays a half-million Fans and counting (currently close to 640K) after the [...]

  30. Bonnie Says:

    Can’t log in??????????

  31. Bobbie Carlton PR and Marketing » Blog Archive » TGIFriday’s Fan Woody Fail Says:

    [...] if “Woody” collects half-a-million friends on Facebook, everyone gets a free burger.  (InsideFacebook has an article on the campaign.) I’m not a burger person but I am responsible for feeding [...]

  32. Linda Margone Says:

    I had a problem registering for the TGI Fridays Woody Burger/Facebook site.

  33. Red Bull Stashes Free Energy Shots In Your City, And It’s Up To You To find Them Says:

    [...] out there somewhere. This approach to dispersing free goods is certainly different from some of the other promotions we’ve seen recently, but it seems like a great interactive slant that should get people involved. Add Comment [...]

  34. Red Bull Stashes Free Energy Shots In Your City, And It’s Up To You To find Them | GoSocial.dk - Social Media Marketing Says:

    [...] out there somewhere. This approach to dispersing free goods is certainly different from some of the other promotions we’ve seen recently, but it seems like a great interactive slant that should get people [...]

  35. Avoid Social Media One-Night Stands | Principles at Play Says:

    [...] Friday’s missed the point big time with their “Fan Woody” campaign. Rick Liebling has a pretty thoughtful compare and contrast of how TGI [...]

  36. Free Things to Do in Chicago Says:

    [...] helped it surpass Coca-Cola (KO) to become the most popular page on Facebook. T.G.I. Friday’s gave away free burgers last year, and it gained close to a million [...]

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