@Facebook Launching Status Tagging for Friends, Pages, Events, and Groups Today

fblogosmallWhile status updates have become an increasingly important part of communication on Facebook over the last year, it’s never been possible to “tag” specific friends or Pages in a structured way like “@” mentions work on Twitter. However, that’s changing today. Now, Facebook is starting to roll out a new status tagging feature that will let users tag friends and Pages in status updates and posts in much the same way as they have been able to tag friends using Facebook Photos for a long time.

Here’s how it works: when writing a status update in the publisher, users can tag connections by using the “@” operator, just like on Twitter. However, instead of needing to remember friends’ usernames, Facebook pops up a dropdown menu that allows users to select any friend, Page, group, or event. When a friend, Page, etc, is tagged, that shows up on their wall. When you’re tagged, a notification is sent to you as well, and you can remove tags of yourself in others’ posts.

Here’s how it looks in the publisher:

facebook-status-tagging

The viral dynamics of photo tagging have played a very significant role in making Facebook the largest photo sharing site on the web, and “status tagging” should only make Facebook more engaging. Just as we’ve seen on Twitter, easy to use addressable identity is vital for enabling deeper, more engaging kinds of communication.

“People use status updates to tell stories about real world experiences,” Facebook’s Andrew Huang, product manager for the status tagging feature, told us about the new feature. “This is about making the site more engaging.”

Page Administrators Can Track Tags Too

It’s important to note that Facebook is enabling status tagging for all of a user’s Facebook connections – not just friends, but Pages, groups, and events as well. This means Page managers will now have a major new channel for tracking comments and feedback about their brand or business. Up until now, brands have been able to track posts and comments made on their Facebook Page directly by fans, as well as search public comments made by Facebook users through Facebook’s new real time search. Starting today, all @ tags will appear on the wall of the Page as well, even though users never visited the Page. The same applies to event and group administrators as well. That’s a big deal for Page administrators hoping to gain more insight into how they’re being talked about inside Facebook.

Finally, Facebook’s Huang told us today that while they’re waiting to see how this feature plays out before they expand it, Facebook is definitely thinking about how new Platform APIs could enable users to tag in even more ways. We don’t expect to see new status tagging APIs in the next couple months, but developers should start thinking about the ways their applications could integrate with status tagging on Facebook.

For now, Facebook says it’s going to be rolling out the new feature slowly slowly over the next couple weeks, so you may not see it immediately.

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36 Responses to “@Facebook Launching Status Tagging for Friends, Pages, Events, and Groups Today”

  1. Facebook Turns To Twitter For Inspiration Again, Brings @ Tagging To Status Updates says:

    [...] Similar to tagging in photos, the person has the option of removing the tag. Inside Facebook reports that the feature will be rolling slowly over the next few [...]

  2. Breaking: Goodbye Twitter? Facebook adds @mentions to status updates. says:

    [...] Inside Facebook quite right notes the significance of the feature to page admins. [...]

  3. Maxence TAIEB says:

    Still waiting for this new status tagging

  4. Facebook Turns To Twitter For Inspiration Again, Brings @ Tagging To Status Updates | My Blog Channel says:

    [...] Similar to tagging in photos, the person has the option of removing the tag. Inside Facebook reports that the feature will be rolling slowly over the next few [...]

  5. Jake says:

    This has already been completed by an outside group for facebook! Look up Post Tagger.

  6. Facebook, ora è possibile “taggare” gli amici nei propri status | Geek Files - Infiltrati nella Rete says:

    [...] Inside Facebook AKPC_IDS += "1856,";Popularity: unranked [...]

  7. NEW: Facebook adds @mentions to status says:

    [...] Inside Facebook quite right notes the significance of the feature to page admins. [...]

  8. Facebook’s Twitter-Like Tagging: Useful or Tiring? | koala eye says:

    [...] indicated in the tag will receive a notification. Said Facebook product manager Andrew Huang to Inside Facebook, "People use status updates to tell stories about real world experiences. This is about making the [...]

  9. 0.2 » Facebook introduce il Tagging testuale negli Status e nei Post says:

    [...] | InsideFacebook Condividi questo [...]

  10. draftMedia (draftmedia) 's status on Thursday, 10-Sep-09 22:36:17 UTC - Identi.ca says:

    [...] http://www.insidefacebook.com/2009/09/10/facebook-launching-status-tagging-for-friends-pages-events… a few seconds ago from api [...]

  11. Facebook Turns To Twitter For Inspiration Again, Brings @ Tagging To Status Updates | Twimmer.com :: Twitter News says:

    [...] Similar to tagging in photos, the person has the option of removing the tag. Inside Facebook reports that the feature will be rolling slowly over the next few weeks. Facebook has been steadily growing [...]

  12. Lo says:

    As a Facebook user, I tried to tag someone in my status, but it didn’t work! Is it really as simple as you make it out to be?!

  13. Facebook, ora è possibile “taggare” gli amici nei propri status | Fabrizio Savella says:

    [...] Via Inside Facebook [...]

  14. Facebook Turns To Twitter For Inspiration Again, Brings @ Tagging To Status Updates – 12th Edition | Wally Hix says:

    [...] Similar to tagging in photos, the person has the option of removing the tag. Inside Facebook reports that the feature will be rolling slowly over the next few [...]

  15. @Facebook is Taking a Bite Out of @Twitter « PSDPunk says:

    [...] the looks of it, this feature is quite small but it will surely be a huge game changer and Inside Facebook is spot on in noting the significance of this feature in making Facebook more engaging: The viral [...]

  16. Facebook Turns To Twitter For Inspiration Again, Brings @ Tagging To Status Updates | Codedstyle says:

    [...] Similar to tagging in photos, the person has the option of removing the tag. Inside Facebook reports that the feature will be rolling slowly over the next few [...]

  17. All thing All » Blog Archive » Facebook Turns To Twitter For Inspiration Again, Brings @ Tagging To Status Updates says:

    [...] Similar to tagging in photos, the person has the option of removing the tag. Inside Facebook reports that the feature will be rolling slowly over the next few [...]

  18. Facebook Has Launched a Special Feature to Tag Friends in Your Status and Posts | Trends Updates says:

    [...] FacebookInsideFacebook RSS Feed Subscribe by Email [...]

  19. Jeff host says:

    rumored lighter version of Facebook is now available for preview in the United States and India. The new version’s primary purpose, according to Inside

  20. links for 2009-09-12 | Company K Media says:

    [...] @Facebook Launching Status Tagging for Friends, Pages, Events, and Groups Today (tags: facebook twitter tagging status)   [...]

  21. Nuova ricetta Facebook: tag sui post, light nel sito - The New Blog Times says:

    [...] si scrive un aggiornamento di stato – illustra InsideFacebook – l’utente può taggare le connessioni utilizzando l’operatore [...]

  22. FACEBOOK naujienos ir patarimai #5 | PDFONTOUR tinklaraštis says:

    [...] pasiekdavo tik per komentarus ir „Like“ mygtuką, tačiau artimiausiu metu rašydami ant sienos turėsime naują funkciją, kuri veikia labai paprastai: jūs rašote – „dabar eina gerti kavos su @vardas į @kavinė“. [...]

  23. @Facebook Launches Status Tagging for All Users says:

    [...] week, Facebook announced that it was launching “status tagging,” a new way to tag friends, Pages, groups, and events in status updates much like mentions on [...]

  24. Developer Tip: How to Tag Friends in Status Updates from Your App (Undocumented) says:

    [...] feature. Last week, Andrew Huang, the product manager at Facebook responsible for status tagging, told us that while Facebook waiting to see how the feature plays out before they expand it, Facebook is [...]

  25. En Facebook podemos etiquetar amigos, páginas, grupos y eventos « Xavier Molina Ullastre – Social Networks, Social Media, Networker, 2.0, SMO, Networking, eventos, Networkingoffline, says:

    [...] Facebook podemos etiquetar amigos, páginas, grupos y eventos Hace una semana Facebook anunció el “etiquetado de estado”, como no un símil más con [...]

  26. Facebook Gets Twitter-Like Free Marketing for @ says:

    [...] if Facebook’s new @ status tagging method was too arcane for the typical user. The idea of putting an @ symbol in front of somebody’s to help get their attention online, well, might not be intuitive. Especially [...]

  27. Facebook permite “etiquetado de estado” - Inokua says:

    [...] permite “etiquetado de estado” 9.15.09 Xavier Molina Social Media Después que Facebook anunciase el “etiquetado de estado” hace una [...]

  28. Facebook Status Tagging | Green Complex says:

    [...] 15, 2009 by Jason  Last week, Facebook announced that it was launching “status tagging,” a new way to tag friends, Pages, groups, and events in status updates much like mentions on [...]

  29. פייסבוק lite - טוויטר- lIke ? | Newsgeek says:

    [...] לפתוח חשבון נוסף בטוויטר המצליח, הכריזה פייסבוק על  תיוג בשורת הסטאטוס. ההסבר שניתן בבלוג של החברה היה דיי פשוט וממצה. פעמים [...]

  30. Lime Marketing » Facebook @dds Twitter-Style Tagging says:

    [...] through Facebook’s new real-time search,” wrote Inside Facebook’s Justin Smith in a blog post. “Starting today, all @ tags will appear on the wall of the Page as well, even though users [...]

  31. Technology blog » Facebook Turns To Twitter For Inspiration Again, Brings @ Tagging To Status Updates says:

    [...] Similar to tagging in photos, the person has the option of removing the tag. Inside Facebook reports that the feature will be rolling slowly over the next few [...]

  32. Facebook Tagging For Business | Social Media Explorer says:

    [...] @Facebook Launching Status Tagging for Friends, Pages, Events, and Groups Today (insidefacebook.com) [...]

  33. | www.amolchavan.com - Even I have blog says:

    [...] September 2009, users gained the ability to mention friends and other Facebook pages in their status updates and wall posts by typing an “@” symbol followed by the first letters of [...]

  34. Facebook elimina las etiquetas a personas en las fan pages « Clipping, el blog de sabripatri says:

    [...] que los administradores de las páginas de fans realizan. Como recordaréis, Facebook incorporó en 2009 la opción de etiquetar en las menciones tanto a otras páginas de fans como a personas, para que [...]

  35. En Facebook podemos etiquetar amigos, páginas, grupos y eventos | linkm.es says:

    [...] redes sociales, tecnologia | September 15, 2009 at 01:18 11 comments Hace una semana Facebook anunció el “etiquetado de estado”, como no un símil más con twitter. Desde ayer dia 14 de Septiembre en Facebook podemos etiquetar [...]

  36. Shedding Light on Facebook Lite and More Facebook News | 360i Blog360i Blog says:

    [...] a branded Page with the “@” method, that message will appear on the Page’s wall. Read Inside Facebook for a detailed look at how this will happen. As this rolls out over the coming weeks, Page owners should keep their [...]

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