A Fan of Big Brother? Facebook Launches Government Page

Politicians have been effectively using Facebook over the last election cycle, and now the company is moving deeper into government. Today, Facebook launched a “Facebook and Government” Page featuring best practices for how politicians and government bodies can use Facebook. Near the top, there are mentions of a new NATO Page and a “White House Live” presidential video stream widget.

Facebook Government

It’s not clear how far Facebook is planning to go with its government efforts. The company has informally worked with politicians and other government types to help them understand how to make the most of the site. Indeed, Facebook co-founder Chris Hughes helped organize the social media parts of Barack Obama’s presidential campaign last year. For example, it was the first presidential campaign to launch Facebook Connect support — early in the campaign, in the fall of 2008. Obama’s campaign went on to trounce opponents in terms of Facebook fans, with his Page getting nearly four million fans by the time he took office in January. At least during the presidential election last year, the Republican Party seemed less focused on using the site. However, party representatives have rejected claims that it was not making a clear and somewhat successful effort to reach users on the site.

Facebook is not just about national campaigns, though. Smaller-time politicians, like a 23-year old who won himself a spot in the Maine state house of representatives last fall, in part by gaining supporters on Facebook.

So, if nothing else, this new Page is an easy way for Facebook to get the word out about using its site for politicking. As we saw in 2008, Facebook is becoming an increasingly important communications platform for political candidates and public figures around the world – and next year’s midterm elections in the United States will likely illustrate how Facebook is becoming even more important at the state and local levels.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

3 Responses to “A Fan of Big Brother? Facebook Launches Government Page”

  1. satish says:

    Politicians have been effectively using Facebook over the last election cycle, and now the company is moving deeper into government. Today, Facebook launched a “Facebook and Government” Page featuring best practices for how politicians and government bodies can use Facebook. …is good on 09/09/09
    next innovation on 10/10/10 May be ?
    good lick

  2. social media stations says:

    Just like in any other country. Best tool for all purpose.

  3. 2009’s Most Influential Media About Media « John Bracken says:

    [...] Attention: The Flow of Information through Social Media. WFMU’s Benjamen Walker shared A Fan of Big Brother? Facebook Launches Government Page, It’s SO over: cool cyberkids abandon social networking sites (“The percentage of [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Coordinator

Benefit Cosmetics
San Francisco, CA

Associate Editor, Social Media/Newsletter

AFAR Media
San Francisco, CA

Social Media Editor

International Sports Media
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us