Worldwide Facebook Mobile Usage Up 300% in Last 12 Months

September 3rd, 2009

By Justin Smith

Today at the Nokia World conference in Stuttgart, Facebook’s Director of Mobile, Henri Moissinac, announced that Facebook’s worldwide mobile audience just crossed 65 million active users. To put that in perspective, that’s nearly 25% of all of Facebook’s total worldwide reach – and four times as many people using Facebook Mobile than this time last year.

While Facebook won’t break down mobile usage by country currently, we believe that Facebook’s mobile growth is largely tracking with Facebook’s overall international growth. In the last 12 months, over 70% of Facebook’s new users have come from outside the United States, with much of that growth coming in Europe and South America.

With this morning’s announcement of Facebook Connect for Mobile Web, we expect to see Facebook’s reach and engagement continue to increase as more Connect-enabled applications spread around the world. Earlier this year, Facebook COO Sheryl Sandberg said that Facebook’s mobile users were on average “50% more active” than the general Facebook population.

Today, Facebook operates multiple mobile services worldwide:

Facebook for iPhone, which currently has over 13 million monthly active users (and is currently adding half a million active users per week)
Facebook for Blackberry, which currently has nearly 9 million monthly active users
m.facebook.com, the standard mobile interface
x.facebook.com, an advanced mobile interface
Facebook SMS, through which users can update their status and receive notifications. This service is now available on 52 operators in 25 countries.

In addition, Facebook applications are available for phones from INQ, HTC, LG Electronics, Motorola, Palm, RIM, Samsung and Sony Ericsson, the T-Mobile Sidekick, and phones powered by Microsoft’s Windows Mobile.

Check out The Facebook Marketing Bible: 50+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook.

Digg this

Bookmark on Delicious

Filed in Advertising, Facebook, Marketing, Metrics, Mobile

Inside Facebook Sponsors

9 Responses to “Worldwide Facebook Mobile Usage Up 300% in Last 12 Months”

Facebook App Developer Says:
September 4th, 2009 at 12:23 am
It’s really amazing means 25% using facebook via mobile phones. Now i can understand how much people are getting addicted towards facebook. It’s really cool
StraightUpSocial News Links for 9/4/2009 « StraightUpSocial Says:
September 4th, 2009 at 5:26 am
[...] Worldwide Facebook Mobile Usage Up 300% in Last 12 Months [...]
Kevin Foreman Says:
September 4th, 2009 at 8:02 am
Can some help me with the math. If there are 13M iPhone users and 9M Blackberry users, then 43M of the 65M regular users come from the other platforms? I find that VERY HARD to believe.

Most cross platform developers that I speak with have well over 60% of their monthly users coming from one or two platforms.

Besides, if the m.facebook platform was so strong, they would have mentioned it first, before iPhone.

Something doesn’t sit right with me here.

Kevin
Bernard Leong » Why and How Facebook should come to Southeast Asia Says:
September 20th, 2009 at 3:21 am
[...] Facebook now rules Asia. The ComScore statistics are presented here: [6] Inside Facebook, Worldwide Facebook Mobile Usage Up 300% in Last 12 Months. blog comments powered by Disqus var disqus_url = [...]
Facebook’s Internal Stats Show People Are Sharing More Says:
September 23rd, 2009 at 1:56 pm
[...] Earlier this month, Facebook said that 65 million people accessed the site through a mobile device. In July, only 30 million people did — that’s [...]
Facebook Dokunmatik Ekranlı Telefonlar için Tasarımını Geliştirdi! | Teknorazzi Says:
October 23rd, 2009 at 5:48 am
[...] mobil internet kullanımının artmasıyla birlikte en çok mobil ziyaretçi alan sitelerden biri haline geldi. Daha önce x.facebook.com ve iphone.facebook.com adreslerinden [...]
Facebook Dokunmatik Ekranlı Telefonlar için Tasarımını Geliştirdi! | As Matematik Says:
October 23rd, 2009 at 10:50 am
[...] mobil internet kullanımının artmasıyla birlikte en çok mobil ziyaretçi alan sitelerden biri haline geldi. Daha önce x.facebook.com ve iphone.facebook.com adreslerinden [...]
Facebook Dokunmatik Ekranlı Telefonlar için Tasarımını Geliştirdi! » The Martial Arts Says:
October 27th, 2009 at 12:48 am
[...] mobil internet kullanımının artmasıyla birlikte en çok mobil ziyaretçi alan sitelerden biri haline geldi. Daha önce x.facebook.com ve iphone.facebook.com adreslerinden [...]
Ray J. Says:
January 5th, 2010 at 5:20 pm
I think it’s great. Why not use facebook to connect with everyone when you’re out too?! – Ray J.Mobilhuset:Mobil Abonnement