Five Minutes Adapts Popular Chinese Social Game Happy Farm for Facebook

happyfarmLike many social games, the exploding “genre” of farming games has long been popular in China. However, while many US-based Facebook developers have been importing popular game concepts from China for a while now, we haven’t seen too many Chinese developers building on Facebook directly. Nevertheless, one new game to hit Facebook from across the Pacific is Five Minutes’s Happy Farm, which is also one of the most popular applications on popular Chinese sites like Xiaonei, Kaixin, and QZone.

Currently, the game has approximately 1.7 million active users on Facebook, and has very fluid game play. When the player starts the game they are presented with a static screen, coupled with a “task.” Each task works like a simplified version of the quest system built into Playfish’s farming game, Country Story…

> Continue reading at Inside Social Games

U.S. Military Mulls Ban On Facebook, But Pentagon Social Media Czar Disagrees

Although the U.S. military has been trying to build a stronger Facebook presence in recent months, new concerns about information security within the Defense Department are causing the armed forces to seriously considering banning Facebook, Twitter and most forms of social networking across the board. The U.S. Strategic Command is concerned that these forms of communication pose a huge security risk to the government’s unclassified NIPRNet network.

In true military tradition, the Marines were the first ones in, implementing a complete ban on social networking on Monday. However, reports say that the Pentagon’s Social Media Czar, Price Floyd, is still moving ahead with making the military more accessible through more open communication across networks like Facebook.

pricefloyd

The proposal may allow for certain units, like those in public relations or recruiting, to continue using “dirty computers” that are connected to the public internet, but not the military networks. All others would be without access to any social networking sites. The Marine Corps ban has a section that covers potential exceptions, as long as access is gained through computers “that are configured in accordance with DISA security technical implementation guides,” so this will probably become the new norm across other armed services.

Floyd is currently still planning to move forward with his initiative, which include blogging and a new Department of Defense web site, set to launch this month, that will feature links to Facebook and Twitter, amongst others.

While the ban only affects the Marines at this point, some sources feel that it’s an inevitability throughout all of the Defense Department and armed services given the open nature of social communication tools. One Strategic Command source told Wired that “they’re just too big of a headache.” Floyd feels that there must be some middle ground that can be reached to ensure security and still tap into the marketing and information available through social networks.

“[Internet] security is important,” Floyd said. “Opsec [operational security] is paramount. We will have procedures in place to deal with that. The DoD is, in that sense, no different than any big company in America. What we can’t do is let security concerns trump doing business. We have to do business… We need to be everywhere men and women in uniform are and the public is. If that’s MySpace and YouTube, that’s where we need to be, too.”

An all-out ban would be a shame, given the amount of time and effort the U.S. Army has put into beefing up its social web presence, going so far as to order bases to open access to sites like Facebook and Twitter less than 2 months ago. Services like Facebook are excellent ways to connect loved ones with soldiers overseas or on remote bases across the country. They’re also an incredible tool for recruiting, but there’s no indication that the Defense Department would stop using social networking for this purpose.

Judge Orders Facebook To Turn Over Source Code in Patent Case

leader-facebook-caseA Delaware District Court Magistrate Judge has ordered Facebook to grant access to its entire source code to Leader Technologies as part of an ongoing suit brought  by Leader last November. The suit alleges Facebook infringed on a patent concerning “electronic information storage and management,” and is seeking damages and and an injunction against Facebook.

Facebook has already made its intentions to fight the decision clear, saying in a statement to TechCrunch: “While we respect the magistrate judge’s opinion, we disagree with it on this point and plan to appeal. Generally, this suit is without merit and we will continue to fight it aggressively.” Facebook will appeal the judge’s order to turn over its entire source code by Aug. 21.

The legal battle with Leader Technologies is not the only one Facebook is fighting — last month Power.com countersued Facebook last month citing “anticompetitive practices” concerning user information. Facebook is expected to win the suit against Power.com, and we would expect the same in this case – but both are still in the course of playing out in the courts.

Facebook Adds New Way to Share Web Content Without Leaving the Page

When Facebook launched the Open Stream API a few months back, it enabled app developers to read and publish to the stream for the first time. That, in turn, has led to a variety of stream publishing applications.

Today, Facebook extended the Stream publishing API to the web via a new JavaScript call that can be used to create widgets that publish to the Facebook Stream without leaving your website. It can be thought of from the user’s perspective as almost like a better “Share” button. Here’s how it works:

Starting today, webmasters are able to implement the new “stream publishing” share button using the new API. If the user is logged in to Facebook, a dialog box will pop up on the site allowing the user to enter a comment before publishing. If the user is not logged in, they’ll be prompted to do so sign in first and then publish the story.

facebook-web-share

It all happens without any new windows opening or sending the user away from your site. In addition, webmasters can format the feed stories to be published exactly as they’d like. Users will not see a Facebook Connect authorization screen.

All in all, it’s a more seamless “share on Facebook” experience that webmasters should like. For more details, check out the Developer Wiki.

Related Resources:

Facebook Pages Getting Stream API Support – Look for New Page Management Apps Soon

While the Facebook Open Stream API has proven very successful amongst users of applications like Seesmic and TweetDeck who are interested in updating their personal Facebook profiles through another application or device, Facebook Page owners have traditionally had to either post status updates directly on the Page or use tools like Selective Twitter Status to syndicate status updates from Twitter.

Today, however, Facebook is adding full Facebook Page support to the Open Stream API. Now, Page owners can use applications like Seesmic, TweetDeck, and others to post updates and content to their Facebook Pages. All you have to do is authorize an application to publish on behalf of the Page, and you’re all set.

facebook-page-stream-api

This is very welcome news to app developers interested in serving Page administrators, and to Page owners themselves who want to be able to create more robust interfaces for managing user communication and content on their Facebook Page. We expect to see many app developers jumping on the new feature soon, as there’s definitely a lot of pent up demand for more powerful third party Page management tools.

How are the New Facebook Platform Ad Policies Affecting Developer CPMs?

Last week, as a result of user concern about data privacy with Facebook Platform ad networks, Facebook instituted new policies on the ways Platform ad networks can access user data. The new rules:

Regardless of whether data is being sent to ad networks or not, ads that display user data are not allowed in Platform applications unless specifically approved by Facebook.

In other words, many of the advertisements that included photos and/or names of friends in ways previously deemed acceptable by Facebook’s user experience standards are now no longer allowed. (Facebook also added a new privacy setting that will go into effect at some point in the future.) As a result, many developers have been wondering how this will affect Platform ad network CPMs.

It’s really too early to tell at this point, since it’s only been 48 hours since the new rules went into effect, and Platform developers and ad networks often see wild intra-week CPM swings in both directions. Nevertheless, we’ve spoken with several ad networks and developers, and as of now we’re hearing several reports of eCPM decreases in the 30-35% range, with some developers seeing bigger or smaller drops. US and UK impressions seem to be taking the brunt of the impact.

However, some people we spoke with say this number is likely to improve as advertisers regroup from the changes and reoptimize their creatives. Some advertisers weren’t ready for the quick policy change and so more remnant ads are running now than usual. Developers who serve large volumes of Platform ads or who are dependent on Platform advertising revenues are hopeful that that will happen sooner than later.

On the Facebook side, the company hasn’t yet said what the process is for ad networks or developers to apply to have their ads “approved.” We’ll let you know as soon as we hear more.

Facebook to Fully Deprecate Regional Networks by September 30

Although Facebook said back in June that regional networks would be deprecated at some point, it didn’t give a specific date at the time. Recently, however, the company said that regional networks will be completely removed from the site by September 30.

Back when Facebook expanded from a college-only network to being open to anyone in 2006, it introduced the concept of “regional networks” to let users share more information about other people in the city or country they live in. Some default privacy settings for profile page content were set to a user’s regional network, and Facebook created network pages for people in the same areas to connect.

However, regional networks never really worked out. Because there was no way to verify users’ physical location, regional networks never became a useful privacy filter. And since regional networks often contained hundreds of thousands (if not millions) of people, the network hub pages were some of the most heavily spammed areas on Facebook.

So over a year ago, Facebook removed the network pages and network tab from the top of Facebook. And now, Facebook says they will be eliminating the concept of regional networks from the site altogether soon. Nevertheless, some users are upset, because regional networks were an effective way to find friends in geographic locations – Facebook needs to make it possible for users to still do so somehow after the change.

regionalfilter

The change will have the following effects:

  1. Regional network filters will no longer be available in the home page stream (Facebook says few people were using them anyway).
  2. For developers, getStandardInfo and getUserInfo will now return current_location for location information. However, corporate and educational networks will still be returned for affiliations.
  3. Regional networks will no longer appear in privacy settings (though you can still share content with everyone or a school or work network).
  4. Groups or events that are only open to members of regional networks will now be open to everyone.
  5. If your current regional network is a city, that information will be moved to the “Current City” field of your profile.
  6. If your current regional network is a region, a new “Current Region” field will be listed on your profile.

This change will actually make a lot of information shared on Facebook more private, as many users left their profile privacy settings open to regional networks that probably allowed more people than they intended to access their profile and photos. Now, the concept of regional networks will be gone altogether, leaving school and work networks – both of which must be verified through a company or school email address – in tact.

Zuckerberg Speaking at Facebook Developer Garage São Paulo (Watch Live)

facebook-developer-garage-sao-paoloThe Facebook Developer Garage is making its first stop in Brazil today, and Facebook CEO Mark Zuckerberg is in town to share a few words. The event starts at 1:30pm PT today, and you can watch it live here (video embedded below) or on UStream.

In addition to Zuckerberg, other presenters at the event today include:

  • Overview of Facebook Platform and Facebook Connect (Rodrigo Schmidt, Facebook Engineer)
  • Implementing Connect on Terra’s newest product: the T-box (Terra)
  • Integrating Facebook Connect with Mobile TV (M1nd)

Facebook has been growing rapidly in Brazil this summer – its audience in the country doubled in May alone – so the Brazilian developers and publishers on hand are likely very excited to hear from the company directly for the first time. According to the Facebook event, nearly 400 attendees have RSVP’d.

Here’s the live stream from São Paulo vis UStream:

Facebook Traffic from China Drops by Half in the Last Month

facebook-chinese-flagSomething is still up with Facebook in China, and it’s not traffic.

At the beginning of July, Facebook’s audience in China was around 1 million monthly active users (MAU) – still a minute fraction of China’s 300 million Internet users. However, today, that number has fallen to just over half a million – a drop of nearly 50% in the last 30 days. One likely reason: increased filtering by the Chinese government.

For its part, Facebook isn’t commenting much on the trend. “We have heard reports of users in China having problems accessing Facebook,” a Facebook spokesperson says.

facebook-blocked-chinaBut the Harvard Berkman Center for Internet & Society’s Herdict project, a collaborative system designed to show what users around the world are experiencing in terms of web accessibility, is showing increased reports of Facebook being inaccessible in China in recent days.

Back in April, we reported on why Facebook hasn’t grown more in China, highlighting features of the local Chinese social networking landscape that pose a challenge to Facebook’s culture and mission. Since then, China has committed to a new level of Internet censorship. In early July, the government blocked access to Facebook and Twitter after riots broke out between protesters and police in China’s Xinjiang province. Users accessing Facebook in China got the following message:

facebook-china-cut-off

But even before the riots broke out, China’s Ministry of Industry and Information Technology mandated that the “Green Dam Youth Escort” software would be installed on computers sold in China, as well as those imported into the country. The software, which serves as a web filter, is intended to keep China’s youth away from pornography and other illicit content, but the disturbing question is whether it will bring China’s political and religious censorship to new heights, not to mention introduce a host of new and dangerous security problems to Chinese Internet users. Furious web protesters were happy to hear that the mandate was delayed from its original effect date of July 1.

In China, censorship is billed as a “necessary evil” in today’s world of “questionable” user generated content, and users have learned to deal with it, albeit frustratingly so. China has one of the most developed social application economies, with its robust gaming and virtual goods markets, but it looks like Facebook is not making significant inroads at the moment.

Nevertheless, that isn’t stopping some Chinese developers and investors from moving on to the Facebook Platform to reach new users in the west.

Related Resources:

Engagement Ad Helps Kohl’s Become This Week’s Fastest Growing Facebook Page

Over the weekend, Kohl’s bought a Facebook homepage engagement ad, and now it’s the fastest growing Facebook Page, according to PageData. Kohl’s had under 10,000 fans last Friday, and then gained over 350,000 fans over the weekend. The viral growth of the page has continued, and the Page now has over 560,000 fans – showing the power of organic growth after an ad campaign through Facebook’s News Feed. And those numbers are still growing.

kohls-facebook

As we’ve mentioned several times this week, while marketing on Facebook can be one of the most cost effective and viral ways of reaching your target audience with very little fixed costs, it’s not “free.” While Facebook offers free products to brands and advertisers, organizations need to understand that seeding their Facebook audience through Facebook advertising can significantly accelerate viral growth. When used strategically, Facebook advertising can play a very effective role in building your Facebook Page.

Joining Kohl’s in the Top 5 this week include Megan Fox (#2), Harry Potter and the Half-Blood Prince (#3), Kellogg’s Pop-Tarts (#4), and Will Smith (#5), together representing gains ranging from 230,000 to 340,000 fans.

Name Fans Gain↓ Gain, %
1. Kohl’s 561,434 +552,045 +6,133
2. Megan Fox 4,585,121 +333,047 +7.83
3. Harry Potter and the Half-Blood Prince 1,205,503 +250,905 +26.28
4. Kellogg’s Pop-Tarts 718,876 +231,611 +47.53
5. Will Smith 4,188,054 +231,193 +5.84
6. Mafia Wars 3,136,871 +146,115 +4.89
7. Ralph Lauren 464,959 +144,659 +45.16
8. Facebook 4,425,790 +124,588 +2.90
9. Sooty and Sweep 276,940 +112,839 +68.76
10. Monica 285,066 +111,029 +63.80
11. Michael Jackson 10,052,051 +100,245 +1.01
12. PIRRY 559,303 +96,237 +20.78
13. Texas Hold’em Poker 2,313,703 +91,692 +4.13
14. Amusement Parks 483,757 +75,324 +18.44
15. New York Yankees 490,731 +73,475 +17.61
16. Celebs on Facebook 746,268 +72,052 +10.69
17. Fresh Prince 2,044,983 +68,776 +3.48
18. Selena Gomez 2,466,977 +67,022 +2.79
19. Funny People 141,162 +65,530 +86.64
20. Roger Federer 2,508,812 +64,325 +2.63
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