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Facebook Testing New Direct Response Home Page Ad Unit
August 31st, 2009
| By Justin Smith | 33 Comments » |
While Facebook has created a variety of home page “engagement ad” units for big brands, Facebook is now testing a new kind of home page ad unit that doesn’t drive users to a brand’s Facebook Page, but rather prompts users to complete a direct response form.
The new format, which is currently being tested with an ad for free chicken biscuit samples from Chick-fil-A, is the most integrated leadgen-style home page ad unit we’ve seen Facebook launch. Facebook has allowed third party researchers to place survey ads in the home page ad slot before, but with the the new “free sample” ad, the response form is presented in a popup over the News Feed, and users can easily propagate information they enter in the form to their profile and share their action with friends as well.
The test makes sense for Facebook, as it seeks to offer more performance options to big brands and advertisers. CPG and foodservice advertisers are a great fit for “free sample” campaigns like this one, and Facebook could easily broaden this test to more types of subscription services if it so desired.
Just last week, Facebook announced that more new features are on the way for performance advertisers managing large campaigns through Facebook Ads as well.
[image credit: Matt Zarzecki]
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September 1st, 2009 at 8:51 am
[...] 1, 2009 According to yesterday’s article on Inside Facebook, the social site is testing out new ad units that, instead of directing users to a brand’s [...]
September 1st, 2009 at 10:02 am
[...] free sample ads, which prompt users for their shipping address. First spotted over on the blog Inside Facebook, the ads also appear to have the viral benefit of other Facebook ads, as your free sample request [...]
September 1st, 2009 at 10:20 am
[...] free sample ads, which prompt users for their shipping address. First spotted over on the blog Inside Facebook, the ads also appear to have the viral benefit of other Facebook ads, as your free sample request [...]
September 1st, 2009 at 10:53 am
[...] Facebook Insider is reporting on a new Facebook Ads unit. The new facebook ad unit is an extension of the homepage engagement ads it has been running for large brands. The homepage engagement ads it has been running was the following 6 ad units; Facebook Event Ad, Facebook Video Ad, Facebook Gifts Ad, Facebook Page Ad, Facebook Website Ad, Facebook House Ad (as explained here). [...]
September 1st, 2009 at 11:38 am
[...] is now testing another advertising format: direct response units. InsideFacebook has screenshots of an integration with Chick-Fil-A where users can “get a free chicken biscuit” by [...]
September 1st, 2009 at 11:45 am
GREAT WEB SIGHT !!!!
September 1st, 2009 at 11:47 am
FACEBOOK IS GREAT
September 1st, 2009 at 12:37 pm
[...] free sample ads, which prompt users for their shipping address. First spotted over on the blog Inside Facebook, the ads also appear to have the viral benefit of other Facebook ads, as your free sample request [...]
September 1st, 2009 at 1:24 pm
[...] is now testing a new kind of engagement ad. Justin Smith of Inside Facebook found an ad for Chik-fil-A, which requires the user to fill out a form in order to get a free sample. Smith says the new [...]
September 1st, 2009 at 1:36 pm
I want free stuff! please!
September 1st, 2009 at 2:26 pm
[...] to Inside Facebook, “[t]he new format, which is currently being tested with an ad for free chicken biscuit samples [...]
September 1st, 2009 at 4:23 pm
[...] is now testing a new kind of engagement ad. Justin Smith of Inside Facebook found an ad for Chik-fil-A, which requires the user to fill out a form in order to get a free [...]
September 1st, 2009 at 4:31 pm
[...] is now testing a new kind of engagement ad. Justin Smith of Inside Facebook found an ad for Chik-fil-A, which requires the user to fill out a form in order to get a free sample. Smith says the new [...]
September 1st, 2009 at 5:29 pm
[...] google news Facebook is now testing a new kind of engagement ad. Justin Smith of Inside Facebook found an ad for Chik-fil-A, which requires the user to fill out a form in order to get a free sample. Smith says the new [...]
September 1st, 2009 at 5:32 pm
I want a biscuit.
September 1st, 2009 at 6:00 pm
Give me a biscuit.
September 1st, 2009 at 7:02 pm
[...] free sample ads, which prompt users for their shipping address. First spotted over on the blog Inside Facebook, the ads also appear to have the viral benefit of other Facebook ads, as your free sample request [...]
September 2nd, 2009 at 2:02 am
[...] is now testing a new kind of engagement ad. Justin Smith of Inside Facebook found an ad for Chik-fil-A, which requires the user to fill out a form in order to get a free [...]
September 2nd, 2009 at 8:44 am
[...] news sites Mashable and Inside Facebook are reporting that some companies are testing out a new Facebook advertising feature by offering [...]
September 2nd, 2009 at 1:53 pm
Seems like pop-up blockers would stop all of this. In a way that is sad, because I like chik-fil-A!
September 2nd, 2009 at 2:04 pm
[...] was a post on this on Inside Facebook on August 31st. Chick-fil-A is doing it as [...]
September 2nd, 2009 at 3:01 pm
[...] free sample ads, which prompt users for their shipping address. First spotted over on the blog Inside Facebook, the ads also appear to have the viral benefit of other Facebook ads, as your free sample request [...]
September 2nd, 2009 at 4:49 pm
[...] free sample ads, which prompt users for their shipping address. First spotted over on the blog Inside Facebook, the ads also appear to have the viral benefit of other Facebook ads, as your free sample request [...]
September 6th, 2009 at 7:58 pm
[...] free sample ads, which prompt users for their shipping address. First spotted over on the blog Inside Facebook, the ads also appear to have the viral benefit of other Facebook ads, as your free sample request [...]
September 8th, 2009 at 11:06 am
free?
September 10th, 2009 at 2:33 am
[...] Inside Facebook Ti è piaciuto questo articolo? SHARETHIS.addEntry({ title: "Facebook: nuovi coupon a [...]
September 22nd, 2009 at 10:18 am
[...] few companies have been using to let users sign up to receive free samples. We’ve covered how Chik-Fil-A and Texas Pete Hot Sauce have used this feature to help attract more users to their pages. Today, [...]
September 23rd, 2009 at 3:59 pm
[...] campaigns typically cost at least $50,000. Other brands we’ve spotted using the unit include fast-food chain Chik-fil-A, back in August, and Bear Naked granola earlier this week. It will be interesting to see what other types of [...]
October 6th, 2009 at 1:12 pm
[...] a new feature: Engagement sampling ads, which lets users sign up for things like free hamburgers. See early examples from Chik-fil-A and some positive numbers from hot sauce maker Texas [...]
October 7th, 2009 at 8:52 am
[...] a new feature: Engagement sampling ads, which lets users sign up for things like free hamburgers. See early examples from Chik-fil-A and some positive numbers from hot sauce maker Texas [...]
November 13th, 2009 at 11:20 am
[...] to social commerce are looking to the vanguard - 1800 flowers, Dell Outlet, Whole Foods and Chick-Fil-A to show them the [...]
December 18th, 2009 at 9:29 pm
[...] free sample ads, which prompt users for their shipping address. First spotted over on the blog Inside Facebook, the ads also appear to have the viral benefit of other FacebookFacebook ads, as your free sample [...]
December 27th, 2009 at 10:08 am
[...] set In questi giorni in cui Facebook è al centro dell’attenzione, apprendo che Facebook pare stia testando la possibilità di creare un tipo di pubblicità con una call for [...]