Facebook to Start Testing New Ads Manager, Bulk Uploader Soon

As Facebook’s performance advertising business continues to grow, Facebook is adding new features to help advertisers get the most out of the system. Recently, Facebook added new targeting features, including connection targeting, multi-country targeting, and birthday targeting. Now, Facebook has confirmed to us it is about to start testing an updated Ads Manager and a bulk uploading tool to make managing Facebook Ads campaigns easier.

The new Ads Manager, which Facebook should start rolling out to a few advertisers soon, will make it easier to create, edit, and manage ad creative. Unlike today’s Ads Manager, the new version will include in-line editing and search, which should make campaign management much more efficient for those managing many Facebook Ads.

In addition, Facebook will soon start testing a new tool for advertisers to bulk upload many ads at once, instead of manually creating them in the standard campaign manager or through third party scripts. Agencies, app developers, and direct response advertisers who often want to target and test hundreds or thousands of specific creatives will now be able to do so much more easily.

While Facebook hasn’t said exactly when these features will be rolled out to everyone, some advertisers should start seeing the new features soon.

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14 Responses to “Facebook to Start Testing New Ads Manager, Bulk Uploader Soon”

  1. Scott Lantz says:

    Nice. The example image from this is a copyrighted image from Street Fighter. Seems a fitting example since so many apps on Facebook don’t mind blatently violating copyright law, and Facebook itself offers no meaningful protection.

  2. Facebook Reportedly Readying New Ads Manager - News: Everything-e says:

    [...] testing a new Ads Manager soon, as well as a new bulk uploading tool for advertisers. The company told Inside Facebook that these would be rolling out to a few advertisers soon. "Unlike today’s Ads [...]

  3. Facebook Reportedly Readying New Ads Manager - Google Live Search says:

    [...] testing a new Ads Manager soon, as well as a new bulk uploading tool for advertisers. The company told Inside Facebook that these would be rolling out to a few advertisers [...]

  4. Facebook Reportedly Readying New Ads Manager | Msn Yahoo Google says:

    [...] testing a new Ads Manager soon, as well as a new bulk uploading tool for advertisers. The company told Inside Facebook that these would be rolling out to a few advertisers soon. "Unlike today’s Ads [...]

  5. Facebook Reportedly Readying New Ads Manager | Google MSN Search says:

    [...] testing a new Ads Manager soon, as well as a new bulk uploading tool for advertisers. The company told Inside Facebook that these would be rolling out to a few advertisers soon. "Unlike today’s Ads [...]

  6. Fluffy Links – Monday August 31st 2009 « Damien Mulley says:

    [...] Looking forward to the new Facebook Ad manager. [...]

  7. Jason Carrasco says:

    Looking forward to using the new Ads Manager. We’ve had access to the bulk uploader for a few weeks now and definitely save a ton of time using it. Very similar to the bulksheet in Yahoo Search Marketing.

  8. Facebook Testing New Direct Response Home Page Ad Unit says:

    [...] last week, Facebook announced that more new features are on the way for performance advertisers managing large campaigns through Facebook Ads as [...]

  9. New Facebook Ads Manager, Bulk Uploader and more. « Facebook Ads says:

    [...] Ad Manager – It is being reported  (via InsideFacebook) that facebook is about to start testing a new facebook ads manager. This is huge, for anyone doing [...]

  10. Social Gaming Roundup: Playfish and Playdom Expand in SF, and more says:

    [...] developers who buy Facebook ads: A new ad manager tool – We heard about this in August, and now it’s starting to get rolled out to a few advertisers. The new ad manager tool [...]

  11. Facebook Starting to Roll Out More Efficient Ads Manager says:

    [...] few weeks ago, Facebook told us it would start testing a new ads manager and bulk uploader soon. Now, some advertisers are starting to see the new version of the ads manager, which providers much [...]

  12. New Facebook Ads Manager Coming in Next Few Weeks, Tutorial Available says:

    [...] Facebook has also said there’s a bulk uploader coming soon for advertisers with many ads to run, instead of people having to manually upload and [...]

  13. PPC Icon says:

    Is it out yet?

  14. MBA Interview Questions says:

    I work for a large Web Design firm with a growing Online Marketing division (essentially an agency) who are just about to start setting up & managing Facebook ads for our clients. How would we go about getting access to the Facebook Ads Bulk Upload Tool you mention here?

    I know trying to contact a live person at FB is next to impossible, so I’m hoping there’s some way to do this quickly & easily?

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