Facebook Launches OpenID Support for Web.de and GMX in Germany

openidlogofblogosmallFacebook has just launched support for OpenID authentication with German email providers Web.de and GMX, Frankfurter Allgemeine reports.

Now, once users link their Facebook account to a Web.de or GMX email address, they’ll be automatically logged in when they go to Facebook after having logged into that service. Facebook said earlier this year that in user testing, users who register through OpenID actually get engaged with Facebook more quickly than others.

It’s Facebook’s first step toward supporting OpenID with European email providers. Earlier this year, Facebook joined the OpenID board of directors as a corporate sustaining member, and one month later launched OpenID login support with Gmail. Just yesterday, OpenID advocate David Recordon announced he would be joining the company next week to head up Facebook’s open standards initiatives.

facebook-germany

Facebook’s audience has been growing steadily this year. The above image from Frankfurter Allgemeine shows Facebook’s growth in reach [top graph translation: "Reach (in Millions of Users)"], but apparent decreases in time spent [bottom graph translation: "Time Spent (in Hours per Week)"]. Facebook’s advertiser numbers report 71% audience growth in the last quarter, to over 3.6 million monthly active users in Germany.

“We are really happy to partner with the best internet company in Germany”, said Javier Olivan, who works in international business development for Facebook.

However, Olivan said the company will not be adding more providers in the near future. “In the short and mid terms we have no plans for further Open ID partnerships in Europe.” We’ll follow up with more.

Strategic Mobile Marketing

Mediabistro Course

Strategic Mobile Marketing

On October 21. work with the digital strategy director for Saatchi & Saatchi to develop a marketing strategy for smartphones, tablets, and mobile devices! You’ll learn how to optimize content for mobile, create responsive landing pages, and track all mobile efforts. Register now!

 

Leave a Reply

2 Responses to “Facebook Launches OpenID Support for Web.de and GMX in Germany”

  1. Jamie Ellis says:

    it be interesting to see if the option is open to everyone with an ‘open frontiers’ approach or if it is locked to a persons http://www.facebook.com/editaccount.php?language, German hometown/current city (profile defined ‘location’, a persons German IP address.

    Either way hope further additions are added in the future

  2. Private Social Networks. A brief overview of the German situation. | davaidavai.com says:

    [...] the few countries in which Facebook was not even among the Top3 in social networking. Thanks to the unprecedented growth of Facebook lately, the site is now in the Top 3. In October 2009 Facebook was the number two [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Account Manager for Beauty PR Agency

Creative Media Marketing
New York, NY

SEO Specialist

Creative Circle
Atlanta, GA

Vice President, Social

Start-Up Social Media Firm w/ Established Clients
New York, NY

Communications Coordinator

National Science Teachers Association
Arlington, VA

Community Editor

Chalkbeat
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us