Tiger Woods is the most recognizable name in golf, and the 14 time major winner is expanding his widespread brand appeal to Facebook. This week, Tiger topped more than 1 million fans on his Facebook Page, becoming the first golfer ever to do so. Although Tiger has only posted a few updates to his Page relative to other athletes and celebrities, that hasn’t stopped fans from flocking to the page and leaving comments at a steady clip.

The success of the Page can easily be attributed to Tiger’s already huge fan base, but there are a few things that Tiger is also doing right. There are no huge ads or blatant attempts to push any of the many products that Tiger endorses, with the only real money-driven content being a link to donate to the Tiger Woods Foundation. And the content Tiger has shared is honest and personal, with a few photo albums of pictures taken with fans, Tiger’s family and even one with Diddy.

Given the fact the this page has done so well with so little content, there is the potential for Tiger’s page to become one of the most popular athlete Fan pages on Facebook if Tiger were to post more. Both Shaquille O’Neal and Lance Armstrong saw their fan numbers rise when they began investing more time on their Facebook Pages, including personal message written by the athletes themselves. Shaq and Lance both promote their own brands fairly aggressively on their respective pages, and sometimes it seems as though Shaq will promote anything.