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Indeed: Facebook Launches Twitter App for Facebook Page Owners
August 20th, 2009
| By Justin Smith | 33 Comments » |
A few weeks ago, we noticed a test tweet from Facebook that looked like the company might be working on a new way to syndicate status updates to Twitter. Today, Facebook just launched exactly that.
Now, with a new Twitter application created by Facebook, Facebook Page owners can automatically syndicate their posts to Twitter just by installing the app on their Facebook Page. You can decide whether you want to share each update with your Twitter followers, and you can control which types of updates to share (status updates, links, photos, notes, events or everything). If you have multiple Pages, you can also link each of those Pages to different Twitter accounts. Updates are posted to Twitter with a short URL from bit.ly.
“Public figures, musicians, businesses and organizations of all types who’ve created Facebook Pages often want to share a status update, a photo or an event with as many of their supporters as possible,” Facebook’s Michael Gummelt says. “Celebrities may want to share personal news or charities may want to put out calls for help to both their Facebook fans and their Twitter followers, all at the same time.”
It’s the first time Facebook has created any official Twitter integration.
“Twitter was a natural next step to link with Facebook Pages because it is a powerful tool for broadcasting short messages widely,” he added.
As we speculated earlier, this is an interesting move by Facebook that could potentially make Facebook one of the largest sources of updates on Twitter – an interesting inversion of the way Twitter is used as a Facebook application by many users, Page owners, and content publishers today to syndicate content into Facebook. Were Facebook to expand the application to all users – not just Pages – Facebook could become the largest Twitter app if just a few million users started using it.
The move correlates with Facebook’s strategy in recent months to make status updates and streams more open and public. Will Facebook make it easy for users to automatically syndicate their public posts to any number of other services? It could very well make a lot of sense, and Twitter is one of the best places to start.
Dane Cook, LIVESTRONG, The World Wildlife Fund, and the NBA, WNBA and D-League. are already up and running with the new app.
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August 20th, 2009 at 5:46 pm
Good first step for Facebook to be open. Makes life easy for Brand Fan Managers.
I’d like to see a way to syndicate tweets into a fan page. This way we can connect conversations happening on twitter to those on the fan page to manage fragmented conversations across Facebook and Twitter.
August 20th, 2009 at 6:17 pm
Sudha, have you checked out Selective Twitter Status?
http://www.insidefacebook.com/2009/04/16/selective-twitter-status-can-syndicate-tweets-to-facebook-public-profiles/
August 20th, 2009 at 7:26 pm
[...] relations between Facebook and Twitter aren’t as harmonious as it seems. As Justin Smith at Inside Facebook points out, the move “could potentially make Facebook one of the largest sources of updates on [...]
August 20th, 2009 at 8:15 pm
Tried on 3 times on 3 different fan pages and none worked. Anyone else having problems?
August 20th, 2009 at 8:23 pm
Nice reporting Justin. Great move Facebook! Love it. Makes it so easy for the brand page manager. Makes a lot of sense for Facebook.
August 20th, 2009 at 9:14 pm
[...] Follow this link: Indeed: Facebook Launches Twitter App for Facebook Page Owners [...]
August 20th, 2009 at 9:31 pm
[...] Indeed: Facebook Launches Twitter App for Facebook Page Owners [...]
August 20th, 2009 at 9:57 pm
Oprah already left twitter http://twitter.com/OPrah
And happy facebook ever after for her show http://es-la.facebook.com/oprahwinfreyshow
August 20th, 2009 at 10:01 pm
Hey, my previous comment shows facebook’s bad seo. When non-logged in user(including search bot) comes it should either redirect to default page or link to eng language, my above link is spanish facebook!
August 20th, 2009 at 11:05 pm
I would like to know how this application pulls the links that are shared on Facebook Pages. I posted a link to VentureBeat ‘Twitter had been in talks to buy FriendFeed too, co-founder Stone says’ and on Twitter it displayed as ‘Twitter co-founder Stone on tweet location: Everyone should do this!’
They both start with the word Twitter but they are completely different stories?!?!
August 21st, 2009 at 12:26 am
I’ve installed it on 2 pages and so far no updates. Last time Facebook rolled out a major change, the new search, it took 24 hours before it was available on my account.
August 21st, 2009 at 1:46 am
It is a too simple implementation – and the wrong way around. Or lets say, not far enough. Owners of pages are more likely to want to integrate it with other systems and not make the page the primary location. It is rather Blog/Site -> Facebook and either Blog->Twitter or Facebook Page in a defined way to Twitter.
Nice app, but all in all missing the boat.
August 21st, 2009 at 2:30 am
A good move but Facebook is not the first to integrate with Twitter. Other bookmarking sites have got started much earlier.
August 21st, 2009 at 2:44 am
Its really great news for facebook pages user to interact with twitter friends. This will surely help them to promote their content online with twitter friends. Nice effort by Facebook.
August 21st, 2009 at 4:23 am
[...] towards writing a follow-up to my Facebook’s 5 missing features article when news emerged that Facebook had launched a Twitter application for Page owners: “Now, with a new Twitter application created by Facebook, Facebook Page owners can automatically [...]
August 21st, 2009 at 5:04 am
Is this still going on? I just discovered this site last nite and i <3 it and would luv to order and get a free mystery item too!
August 21st, 2009 at 5:49 am
Thanks for this. It seems that you can post info into Facebook and then publish as well at the Twitter.
Is there any app for the other away around like the one that I use for personal account at the moement (I am twitting and then automatically publish into facebook).
Thanks
August 21st, 2009 at 7:07 am
[...] that this is a power play. The new feature is likely an attempt to lure back users from Twitter and become the source of most of the posts on Twitter. Tags: Business, Copyright, Facebook, Legal, Product Launch, Twitter Digg [...]
August 21st, 2009 at 8:18 am
Selective Twitter is better. Once people start updating their FB status with every single Tweet, people like me will block them in their feed — never to be heard from again.
With selective Twitter, you add #fb ONLY when you want that to become your FB status. It deletes the “#fb” and instantly updates your status. Works like a charm, and it’s no surprise that the new FB app has some kinks to work out.
August 21st, 2009 at 10:16 am
This is a very compelling move on the part of Facebook – but major brands should be careful on how they use the feature. Check out my recent blog post on the topic: http://srm.vitrue.com/f4S
August 21st, 2009 at 11:30 am
[...] Indeed: Facebook Launches Twitter App for Facebook Page Owners [...]
August 21st, 2009 at 3:26 pm
[...] http://www.insidefacebook.com/2009/08/20/indeed-facebook-launches-tool-for-facebook-pages-to-syndic... [...]
August 21st, 2009 at 4:37 pm
i wonder if this has also been the cause of increased requests for me to become fans of music pages, as there is without a doubt a promotional connection between Twitter and Facebook.
August 24th, 2009 at 2:35 am
This is really cool so whatever we update on facebook will goes automatically on twitter by the help of this application. Amazing
August 24th, 2009 at 1:01 pm
[...] week, Facebook launched a Twitter application enabling Facebook Page owners to automatically post links to…. While the app included features to filter which types of content posted to your Facebook Page get [...]
August 26th, 2009 at 2:11 pm
I see that facebook shortens the URL with bit.ly — are there ways to find out how many times users have clicked via FB or Twitter?
I’d use this, except I need to be able to analyze clicks. If not this won’t be of much use to me.
August 29th, 2009 at 2:36 am
[...] a twitter-app, where in Facebook user can automatically syndicate their posts to Twitter, read more here. When Facebook made an attempt to acquire Twitter, and failed there was a rumor in market that [...]
August 31st, 2009 at 3:49 pm
[...] Indeed: Facebook Launches Twitter App for Facebook Page Owners (insidefacebook.com) [...]
September 4th, 2009 at 1:05 pm
Has anyone gotten this to work successfully? I’ve installed it but it doesn’t seem to be working. Is there a long delay before content posted to facebook shows up on twitter?
September 5th, 2009 at 9:51 am
Best news i heard all day …facebook connect
September 30th, 2009 at 9:06 am
[...] users a way to selectively post their Facebook status updates to their Twitter feeds, sort of like Facebook’s new in-house app for posting from pages to Twitter. Facebook, however, doesn’t currently let you selectively post status updates from your [...]
December 23rd, 2009 at 6:27 am
Anyone have an integration success story? Seems like the majority of people who actually have tried this app agree it’s been more than inconsistent.
January 28th, 2010 at 2:01 am
[...] They launched a feature that enables Fan page admin to post updates from their mobile phone and to push the same updates to Twitter. [...]