“Birthday” Application Quickly Amasses 1.6 Million Users – And Spam Complaints

The Birthday application on Facebook has experienced incredible growth recently, but well-wishers may want to think twice before sending the gift to a friend. The app has grown from zero to nearly 2 million active users in the last two weeks, but there are quite a few negative reviews on the page claiming the app is a source of excessive spam.

birthday-facebook-appdata

Source: AppData

On the surface, the application seems pretty standard — a couple of gifts are immediately available to users, with several more unlocked when recipients accept your gifts. However, the language in the application could cause users to mistakenly send invitations to friends to “confirm their birthdays.” These factors are apparently resulting in a fairly large influx of spam, which has led to an extremely low user rating for the Birthday app and more than a few bad reviews from users.

birthdayapp

Sending a friend a birthday gift laced with spam probably isn’t users’ intent. The developer also doesn’t reveal any information about themselves, with a faceless profile photo, no friends on their personal profile and no other applications or information available.

However, by developing an application purportedly around birthday messaging – a very popular activity on Facebook – Birthday was able to reach a large user number before word spread that it is spreading spam. It will be interesting to see how quickly users catch on, or if Facebook imposes any changes on the developer.

birthdaycomments

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Hurry, this boot camp starts next week! Register now!

 

Leave a Reply

One Response to ““Birthday” Application Quickly Amasses 1.6 Million Users – And Spam Complaints”

  1. “Birthday” Application Quickly Amasses 1.6 Million Users – And Spam Complaints [ Inside Facebook ] says:

    [...] “Birthday” Application Quickly Amasses 1.6 Million Users – And Spam Complaints Found 42 minutes, 13 seconds ago The Birthday application on Facebook has experienced incredible growth recently, but well-wishers may want to think twice before sending the gift to a friend. The app has grown from zero to nearly 2 million active users in the last two weeks, but there are quite a few negative reviews on the page claiming the app [...] From: http://www.insidefacebook.com [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Social Media Strategist

Current
Chicago, IL

Community Manager

Uncharted Play
New York, NY

Social Media Editorial Fellowship

Brooklyn Magazine
Brooklyn, NY

Assistant Social Media Editor

The Daily Dot
New York, NY

Communications Specialist

National Nurses United
Oakland, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us