Could RockMelt be to Facebook what Firefox Has Been for Google?

rockmeltRumors are flying that a new browser designed heavily around Facebook Connect called RockMelt is under development, with Netscape founder and Facebook board member Marc Andreessen behind the all-star team of engineers and developers. ReadWriteWeb is also reporting that the team currently handling the venture is made up of members of Andreessen’s former company, Opsware, and it’s new owner, HP, with potential involvement from current Facebook employees. However, one of the Facebook employees mentioned, Joe Hewitt, says he wasn’t aware of the project before yesterday.

RockMelt’s development is still pretty hush-hush, but it’s not too surprising that someone besides Flock is taking another shot at integrating functionality made possible by Facebook’s social graph more deeply into the browser. Facebook has become a robust communication platform for over 250 million active users around the world, and many features like presence, chat, content sharing, and stream monitoring make sense in a browser context.

rockmeltscreen

But perhaps one of the more interesting areas a “Facebook browser” could make an impact is search. Currently, Google pays Mozilla a bounty every time Firefox is downloaded because Mozilla makes it the default search engine in the browser. Maybe RockMelt could be to Facebook what Mozilla is to Google – an important affiliate driver of search traffic. And many desktop applications built on top of the Twitter Search API play an important part of the search ecosystem for Twitter – the same will be true for Facebook.

A variety of other applications are possible too. For example, a “Facebook browser” would probably be able to charge significant CPA rates on traffic it drove to specific applications or Pages through in-browser promotions. We’ll be keeping an eye on RockMelt and will let you know as things progress.

Justin Smith contributed to this story.

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15 Responses to “Could RockMelt be to Facebook what Firefox Has Been for Google?”

  1. Austin Harris says:

    looks cool!

  2. Sarabjit Singh says:

    This should be interesting :)

  3. Will Robertson says:

    Any theory on what the second step of set-up is from that screenshot, “RockStars”. Seems like an odd one.

    Maybe suggested Pages to fan like Twitter’s suggested users?

  4. Could RockMelt be to Facebook what Firefox Has Been for Google? [ Inside Facebook ] says:

    [...] Could RockMelt be to Facebook what Firefox Has Been for Google? Found 8 hours, 8 minutes ago From: http://www.insidefacebook.com [...]

  5. Facebook app developer says:

    something tells me that this will be the BIG news in the upcoming weeks,this can prove to be a great step and can very well be a new chapter int the facebook success story.

  6. Jay Turner says:

    sounds cool

  7. StevieB’s Shared Items – August 15, 2009 at Lost in Cyberspace says:

    [...] Could RockMelt be to Facebook what Firefox Has Been for Google?August 14, 2009 [...]

  8. 開発中のFacebook専用ブラウザ「RockMelt」 | ソーシャルアプリ.jp says:

    [...] Could RockMelt be to Facebook what Firefox Has Been for Google? [...]

  9. Thomas Kjeldgaard says:

    yup, looking forward to hear more :-)

  10. Peter Bomme says:

    Yes Sir!

  11. Peter Bomme says:

    Sounds cool

  12. Vincenzo Piromalli says:

    How to embed a WordPress blog/site on Facebook

    Read more: http://facebookmania.net/en/2009/08/16/come-incorporare-un-blog-wordpress-su-facebook/#ixzz0OL1xDlyh

  13. Facebook Connect Developers says:

    Hey sounds really interesting. Looking forward for more info. Thanks for info

  14. StraightUpSocial News Links for 8/17/2009 « StraightUpSocial says:

    [...] Could RockMelt Be To Facebook What Firefox Has Been For Google? [...]

  15. facebook applications says:

    I loooooove facebook! keep it up good work facebook team. Thanks

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