Facebook and Britney Spears Team Up to Monetize through Virtual Gifts

Britney Spears is lending her name and image to a new line of virtual gifts available from her Facebook Page and the Facebook home page. Facebook users can give one free gift when they become a fan of Britney, or choose from five other gifts for 20 Facebook Credits, or USD $2 each (most Facebook Gifts normally cost $10 Credits, or USD $1). This is the first time any recording artist has branded virtual gifts. The campaign coincides with Spears’ current Circus world tour.

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Britney currently has nearly 2 million Facebook fans, so there’s the potential here for her and Facebook to generate some serious revenue from the virtual gifts (we’re still awaiting word from Facebook on how the revenue split breaks down). Plans are to roll out a new group of gifts each month, with the current gifts representing the best of Britney Spears, past and present. Spears worked with iconographer Susan Kare to develop the gifts, and will continue to offer one free gift to her fans each month.

While this is the first time a high-profile musician has offered branded virtual gifts, several large brands have integrated virtual gifts on their Facebook Pages recently, including Harry Potter and Bud Light. Given how positively the campaigns have gone so far, we expect to see more in the near future. Facebook virtual gifts combined with celebrity appeal could be the next big thing to generate dollars through Facebook.

To dig deeper on engaging your audience through virtual gifts on Facebook, check out our industry leading Facebook Marketing Bible (a special edition for agencies and big brands is also available).

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Leave a Reply

9 Responses to “Facebook and Britney Spears Team Up to Monetize through Virtual Gifts”

  1. Facebookでブリトニー・スピアーズのバーチャルギフトを贈る | ソーシャルアプリ.jp says:

    [...] Facebook and Britney Spears Team Up to Monetize through Virtual Gifts [...]

  2. Britney y Facebook se juntan (brrrr, ¡qué miedo!) | Tecnodatum says:

    [...] forma en que Facebook y Britney se repartirán las ganancias no ha sido revelada, según Inside facebook. Existen otros intentos de monetizar perfiles de marcas como, Harry Potter y Bud Light, pero esta [...]

  3. Confirmed: Facebook Expanding Gift Shop to Include Virtual and Physical Goods from Developers Tonight says:

    [...] to those with licenses of popular brands. For example, just last week, Facebook launched a special set of Britney Spears-themed virtual gifts for 20 Facebook Credits (USD $2) each. We expect to see more tests like these as Facebook further [...]

  4. Britney and Facebook join (brrrr, how scary!) | Tecnodatum (English version) says:

    [...] way Facebook and Britney share the cash has not been revealed, according to Inside facebook. There are other attempts to monetize profile brands such as Harry Potter and Bud Light, but this [...]

  5. After Britney Spears Test, Are More Licensed Virtual Goods in Facebook’s Future? says:

    [...] few days ago, Facebook and Britney Spears launched a premium virtual gifts campaign inside Facebook that made several custom designed, limited edition Britney-themed gifts available to [...]

  6. Facebook Expanding Gift Shop to Include Virtual and Physical Goods from Developers | Hot Trends 2 Tweet says:

    [...] to those with licenses of popular brands. For example, just last week, Facebook launched a special set of Britney Spears-themed virtual gifts for 20 Facebook Credits (USD $2) each. We expect to see more tests like these as Facebook further [...]

  7. Facebook Expanding Gift Shop to Include Virtual and Physical Goods from Developers | The IT Chronicle says:

    [...] to those with licenses of popular brands. For example, just last week, Facebook launched a special set of Britney Spears-themed virtual gifts for 20 Facebook Credits (USD $2) each. We expect to see more tests like these as Facebook further [...]

  8. Facebook Expanding Gift Shop to Include Virtual and Physical Goods from Developers - Programming Blog says:

    [...] to those with licenses of popular brands. For example, just last week, Facebook launched a special set of Britney Spears-themed virtual gifts for 20 Facebook Credits (USD $2) each. We expect to see more tests like these as Facebook further [...]

  9. partabgar.net » Blog Archive » britney spears,عکس بیریتنی اسپیرز says:

    [...] Facebook and Britney Spears Team Up to Monetize through Virtual Gifts [...]

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