Email
RSS
Twitter
Facebook
Facebook and Britney Spears Team Up to Monetize through Virtual Gifts
August 13th, 2009
| By Matt Holliday | 9 Comments » |
Britney Spears is lending her name and image to a new line of virtual gifts available from her Facebook Page and the Facebook home page. Facebook users can give one free gift when they become a fan of Britney, or choose from five other gifts for 20 Facebook Credits, or USD $2 each (most Facebook Gifts normally cost $10 Credits, or USD $1). This is the first time any recording artist has branded virtual gifts. The campaign coincides with Spears’ current Circus world tour.
Britney currently has nearly 2 million Facebook fans, so there’s the potential here for her and Facebook to generate some serious revenue from the virtual gifts (we’re still awaiting word from Facebook on how the revenue split breaks down). Plans are to roll out a new group of gifts each month, with the current gifts representing the best of Britney Spears, past and present. Spears worked with iconographer Susan Kare to develop the gifts, and will continue to offer one free gift to her fans each month.
While this is the first time a high-profile musician has offered branded virtual gifts, several large brands have integrated virtual gifts on their Facebook Pages recently, including Harry Potter and Bud Light. Given how positively the campaigns have gone so far, we expect to see more in the near future. Facebook virtual gifts combined with celebrity appeal could be the next big thing to generate dollars through Facebook.
To dig deeper on engaging your audience through virtual gifts on Facebook, check out our industry leading Facebook Marketing Bible (a special edition for agencies and big brands is also available).
Exclusive In Depth Market Research Report on the Future of the Social Gaming Market from Inside Network
Download The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook
Strategic Facebook Platform Ecosystem Overview and Guide For Agencies & Brands
French / Français
Spanish / Español
Italian / Italiano
Exclusive In Depth Market Research Report on the State and Future of Virtual Goods in the US
Track Facebook's International Growth in 95 Global Markets with our Monthly Reports and Analysis
Inside Facebook analyzes 12 major Facebook marketing efforts from leading brands. Who comes out on top?
August 15th, 2009 at 4:01 am
[...] Facebook and Britney Spears Team Up to Monetize through Virtual Gifts [...]
August 17th, 2009 at 10:34 am
[...] forma en que Facebook y Britney se repartirán las ganancias no ha sido revelada, según Inside facebook. Existen otros intentos de monetizar perfiles de marcas como, Harry Potter y Bud Light, pero esta [...]
August 19th, 2009 at 7:25 pm
[...] to those with licenses of popular brands. For example, just last week, Facebook launched a special set of Britney Spears-themed virtual gifts for 20 Facebook Credits (USD $2) each. We expect to see more tests like these as Facebook further [...]
August 20th, 2009 at 8:31 pm
[...] way Facebook and Britney share the cash has not been revealed, according to Inside facebook. There are other attempts to monetize profile brands such as Harry Potter and Bud Light, but this [...]
August 24th, 2009 at 12:19 pm
[...] few days ago, Facebook and Britney Spears launched a premium virtual gifts campaign inside Facebook that made several custom designed, limited edition Britney-themed gifts available to [...]
August 26th, 2009 at 12:15 am
[...] to those with licenses of popular brands. For example, just last week, Facebook launched a special set of Britney Spears-themed virtual gifts for 20 Facebook Credits (USD $2) each. We expect to see more tests like these as Facebook further [...]
August 26th, 2009 at 3:30 pm
[...] to those with licenses of popular brands. For example, just last week, Facebook launched a special set of Britney Spears-themed virtual gifts for 20 Facebook Credits (USD $2) each. We expect to see more tests like these as Facebook further [...]
August 26th, 2009 at 5:25 pm
[...] to those with licenses of popular brands. For example, just last week, Facebook launched a special set of Britney Spears-themed virtual gifts for 20 Facebook Credits (USD $2) each. We expect to see more tests like these as Facebook further [...]
September 16th, 2009 at 7:04 pm
[...] Facebook and Britney Spears Team Up to Monetize through Virtual Gifts [...]