Gatorade has teamed up with Wildfire to commemorate Michael Jordan’s induction into the Basketball Hall Of Fame with a new Facebook application on the Gatorade Page which allows users to vote for their favorite MJ moment. The Facebook app is the social media element in the overall campaign launched by Gatorade to promote the induction, which also includes urban art events, television commercials, and commemorative bottles.

What makes this particular element a little different from most others we’ve seen from large brands is that it combines two forms of viral marketing into one: voting and sweepstakes. Wildfire’s Victoria Ransom noted that this approach is a great way to both promote the campaign and the Gatorade Fan Page at the same time.

“By combining a voting campaign with a sweepstakes Gatorade got the best of both worlds — the vote provides a great way for users to express themselves (and thus encourages the publication of news feeds) while the sweepstakes provides a great way to gather leads and valuable customer data.”

The application gives you an opportunity to vote for your favorite moment from some of the defining feats in Jordan’s collegiate and professional career. Favorites are published in the news feed for friends to see, and users are also invited to provide more information to enter for a chance at a trip for two to the induction ceremony.