comScore: Facebook’s US Audience Grew by 14% in July

While metrics from other analytics firms say Facebook’s US growth slowed in July, new data just in from comScore actually tells the opposite story. According to comScore, Facebook’s traffic to its main site grew by nearly 14% month over month in July to over 87.7 million US uniques – the highest monthly growth rate Facebook has experienced in the last year. Here’s how the numbers break down:

facebook-comscore-july-2009

As you can see, Facebook’s US traffic grew substantially in July – blowing past 80 million monthly uniques all the way to 87.7 million. MySpace stayed roughly flat at 68.3 million uniques, and Twitter continued a steady 5% growth rate to 21.2 million uniques after exploding earlier this year.

facebook-comscore-july-2009-growth-rate

The story here, though, is Facebook hitting an all-time high growth rate in the US, according to comScore. It now seems that the redesign earlier this year hasn’t been “disastrous” as some people have claimed – while Facebook is still working on improving the “highlights” section of the home page and perhaps re-integrating it with the real time stream, Facebook’s American audience has continued to expand across the demographic board. (Note, however, that very rapid growth could be masking any retention issues associated with the redesign.)

To zoom in on the social networking growth numbers in more detail, click the chart below:

facebook-comscore-july-2009-growth

In the last year, Facebook has grown from half of MySpace’s audience in the US to now being the clear leader in comScore’s “Social Networking” category – and doesn’t show any signs of slowing down yet. Meanwhile, Twitter is sustaining a substantial US audience, but unlike Facebook, Twitter doesn’t require users to have active accounts to view the site. comScore says all reported numbers count only traffic to Facebook’s main site – not Facebook Connect widgets or any other distributed content.

facebook-comscore-july-2009-2008

Source: comScore Media Metrix

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

4 Responses to “comScore: Facebook’s US Audience Grew by 14% in July”

  1. Facebook’s US Audience Grew by 14% in July « Three Fish Limit says:

    [...] Full Post and Graph: comScore: Facebook’s US Audience Grew by 14% in July [...]

  2. Facebook Connect Developers says:

    Hey its really great to know that facebook have grown very quickly and get potential audience from world wide. Facebook is really an amazing social network. Thanks for news

  3. Quantcast, Compete, comScore Offer Differing Views on Facebook’s US Traffic says:

    [...] According to comScore, traffic to http://www.facebook.com grew by nearly 14% month over month in July to over 87.7 million US uniques – the highest monthly growth rate Facebook has experienced in the last year according to comScore. [...]

  4. Options for Facebook on E71 or E71x | Options for Facebook on E71 or E71x nokia mobile | Options for Facebook on E71 or E71x nokia phones | Nokia Phones Mobile > Nokia Mobile Price > Nokia Phones says:

    [...] Facebook is one of the popular destinations for Internet users and this is confirmed by the fact that Facebook received 87.7 million unique visits last month (July 2009) and the visitors from US grew by 14% in the same m…! [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Joe Fresh
New York, NY

Weekend Editor and Social Media Manager

Cinema Blend LLC
Telecommute, OR

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Web and Social Media Manager

Health Resources in Action, Inc.
Boston, MA

Online Social Media Manager

WellPoint
Chicago, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us