Inside Facebook

Visa is launching a promotional campaign around its Visa Business Network program utilizing Facebook Connect to offer members improved features which should help promote the businesses of the more than 70,000 current users. The promotion is also handing out a limited number of $100 Facebook ad credits to new members, as well as free websites for business owners.

A limited number of $100 Facebook ad credits are available for new members, a perk that was also available with the initial launch of the network last year. Visa has also improved the service itself by making business web pages public and searchable; the original version of the network was only accessible to members and not the general public.

As one of the first large companies to recognize Facebook as a tool for small businesses, Visa has been rather successful in populating their Visa Business Network. More than 70,000 small business owners have joined the Visa Business Network on Facebook since its launch a little more than a year ago. Members can find other businesses that offer similar products and services, as well as those that are in their area, to share information and make connections.