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Women Flocking to Facebook: Female/Male Ratio Hits New High
August 4th, 2009
| By Justin Smith | 22 Comments » |
Women have always made up a larger share of the Facebook user base than men. But according to the latest Facebook stats, the female/male ratio has just hit an all time high in July since we started tracking last year. US women now outnumber men on Facebook 1.35 to 1 as of today.
Women outnumber men in every age bracket
Let’s take a look at how today’s numbers break down: as you can see, US women outnumber men in every age bracket. But the disparity has become more pronounced amongst users 26-54: women outnumber men by over 2 million in each age bracket in that range.
Nearly 10 million American women 26-34 are active on Facebook every month, compared to under 7.2 million men. Almost 8 million women 35-44 are active Facebook users, but just over 5.7 million men in that range. And amongst users 45-54, women outnumber men 5.3 million to 3.3 million.
How many more women than men joined Facebook in the last 30 days?
Now, let’s take a look at how things have changed just in the last 30 days. The trends are clear: more women than men are joining Facebook in every age bracket. Nearly twice as many US women 26-34 joined Facebook in the last month than men did – a staggering difference.
In fact, the fastest growing age group for men is currently in the 35-44 age range, at just over 500,000. That’s still remarkably fast, but not nearly as many has the 870,000 women 35-44 that joined Facebook in the last month alone. Over 880,000 women 26-34 joined Facebook in the last 30 days, compared to just 450,000 men in that age bracket. And amongst baby boomers, women joining Facebook outnumber men significantly: 425,000 to 275,000.
If anything, the female/male ratio looks like it’s only going to grow.
What about growth rates?
However, despite the increase in women across the board, one group of men is actually growing at a faster rate than their female counterparts: men over 55. The number of men over 55 has grown by 19%, or 275,000 users, in the last month. The number of women over 55 only grew by 16.9% (though the actual number of women over 55 joining was quite larger – over 425,000).
It’s interesting that Facebook is growing by over 10% monthly still today in many key US demographics. With over 77 million monthly active users in the US, over 25% of the US population is logging on to Facebook every month, yet Facebook is still showing healthy signs of growth across the board. The weakest category, men 18-25, still showed 5% month over month growth.
Current Age Breakdown of US Facebook Users
Finally, here’s the latest breakdown of the Facebook audience by age as of today. Over 60% of Facebook users are now over the age of 25. Compare that to just under one year ago, when users 18-25 made up over 50% of the total Facebook population.
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August 4th, 2009 at 7:20 am
one of the reasons could be cause of the spammers, most spammers include pics of women so that could a little impact as well
August 4th, 2009 at 7:29 am
who knows? You may run into yours another half on facebook, so better don’t take chances, haha
August 4th, 2009 at 9:56 am
Nice article! Thanks for the info!
August 4th, 2009 at 12:00 pm
So where are the people over 65? I understand that group is growing so folks can see pictures of their grandkids. We’re not dead yet!
August 4th, 2009 at 12:10 pm
Karin, that’s the last bracket Facebook provides data for
August 4th, 2009 at 12:10 pm
Good Information. I will definitely try to get women to list any “Bad Service” experiences with babysitters, etc….
http://www.badservicezipcodes.com
August 4th, 2009 at 8:03 pm
여마의 생각…
여자들의 수다가 모여야 SNS서비스는 성공한다… 여성적이었던 싸이월드도 그랬고 페이스북을 봐도 그렇다네. 거런 점에서 미투는 트위터보다 (최소한 국내에서) 대박 가능성 훨 높음…
August 5th, 2009 at 2:54 am
[...] a Comment // Inside Facebook report today on the distinct female demographic of Facebook. Social networking is a way of [...]
August 5th, 2009 at 7:39 am
[...] a Comment // Inside Facebook report today on the distinct female demographic of Facebook. Social networking is a way of [...]
August 6th, 2009 at 6:59 am
[...] InsideFacebook.com put together the following chart that shows not only the growths per age category, but also the ratio of males/females coming to the site per age category. As you can see, Facebook is experiencing a larger growth in female audiences in every age category but 55-65 year olds, where men are growing at a rate of 19%. Growth is also lowest in age ranges 18-25 because these audiences are likely to be already on the network. [...]
August 7th, 2009 at 7:17 am
[...] Via [...]
August 7th, 2009 at 10:02 am
[...] Via [...]
August 7th, 2009 at 10:49 am
[...] Female Facebook users outnumber their male counterparts in every age bracket. [...]
August 7th, 2009 at 3:11 pm
[...] Read the full report at Inside Facebook [...]
August 9th, 2009 at 12:37 pm
[...] InsideFacebook.com put together the following chart that shows not only the growths per age category, but also the ratio of males/females coming to the site per age category.? As you can see, Facebook is experiencing a larger growth in female audiences in every age category but 55-65 year olds, where men are growing at a rate of 19%.? Growth is also lowest in age ranges 18-25 because these audiences are likely to be already on the network. [...]
August 10th, 2009 at 11:13 am
[...] InsideFacebook.com put together the following chart that shows not only the growths per age category, but also the ratio of males/females coming to the site per age category. As you can see, Facebook is experiencing a larger growth in female audiences in every age category but 55-65 year olds, where men are growing at a rate of 19%. Growth is also lowest in age ranges 18-25 because these audiences are likely to be already on the network. [...]
August 16th, 2009 at 7:50 pm
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August 17th, 2009 at 10:49 am
[...] then where are they going? What is the next hot site for that demographic? Smith, Justin. “Women Flocking to Facebook: Female/Male Ratio Hits New High.” No TweetBacks yet. (Be the first to Tweet this post)SHARETHIS.addEntry({ title: "Women Take [...]
August 20th, 2009 at 1:11 pm
I guess now it’s time for creepy old men to jump in and start stalking
October 16th, 2009 at 8:29 am
[...] used Search engine with over 100,000,000 videos and the 55 and older female crowd are in a Facebook frenzy. I’m not much for rules regarding social media. I leans more toward accepted practices versus [...]
November 18th, 2009 at 10:57 am
[...] touts more than 300 million active users, with 50% logging on in any given day. Among US users, women outnumber men in every age group. The gap is most notable in age groups that correspond with [...]
December 28th, 2009 at 8:21 am
[...] In addition, Facebook has experienced a surge in the past year in usage by people 26 years old and older. As of the end of July 2009, there were nearly 44 million people on Facebook who are older than 25, compared with 29 million who are between 13 and 25 (InsideFacebook.com). [...]