Women Flocking to Facebook: Female/Male Ratio Hits New High

women-on-facebookWomen have always made up a larger share of the Facebook user base than men. But according to the latest Facebook stats, the female/male ratio has just hit an all time high in July since we started tracking last year. US women now outnumber men on Facebook 1.35 to 1 as of today.

Women outnumber men in every age bracket

Let’s take a look at how today’s numbers break down: as you can see, US women outnumber men in every age bracket. But the disparity has become more pronounced amongst users 26-54: women outnumber men by over 2 million in each age bracket in that range.

facebook-male-female-total

Nearly 10 million American women 26-34 are active on Facebook every month, compared to under 7.2 million men. Almost 8 million women 35-44 are active Facebook users, but just over 5.7 million men in that range. And amongst users 45-54, women outnumber men 5.3 million to 3.3 million.

How many more women than men joined Facebook in the last 30 days?

Now, let’s take a look at how things have changed just in the last 30 days. The trends are clear: more women than men are joining Facebook in every age bracket. Nearly twice as many US women 26-34 joined Facebook in the last month than men did – a staggering difference.

facebook-male-female-growth

In fact, the fastest growing age group for men is currently in the 35-44 age range, at just over 500,000. That’s still remarkably fast, but not nearly as many has the 870,000 women 35-44 that joined Facebook in the last month alone. Over 880,000 women 26-34 joined Facebook in the last 30 days, compared to just 450,000 men in that age bracket. And amongst baby boomers, women joining Facebook outnumber men significantly: 425,000 to 275,000.

If anything, the female/male ratio looks like it’s only going to grow.

What about growth rates?

However, despite the increase in women across the board, one group of men is actually growing at a faster rate than their female counterparts: men over 55. The number of men over 55 has grown by 19%, or 275,000 users, in the last month. The number of women over 55 only grew by 16.9% (though the actual number of women over 55 joining was quite larger – over 425,000).

facebook-male-female-growthrate

It’s interesting that Facebook is growing by over 10% monthly still today in many key US demographics. With over 77 million monthly active users in the US, over 25% of the US population is logging on to Facebook every month, yet Facebook is still showing healthy signs of growth across the board. The weakest category, men 18-25, still showed 5% month over month growth.

Current Age Breakdown of US Facebook Users

Finally, here’s the latest breakdown of the Facebook audience by age as of today. Over 60% of Facebook users are now over the age of 25. Compare that to just under one year ago, when users 18-25 made up over 50% of the total Facebook population.

facebook-age-breakdown

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

29 Responses to “Women Flocking to Facebook: Female/Male Ratio Hits New High”

  1. Daniel Adams says:

    one of the reasons could be cause of the spammers, most spammers include pics of women so that could a little impact as well

  2. Edward Leung says:

    who knows? You may run into yours another half on facebook, so better don’t take chances, haha

  3. Francisco Hernández-Marcos says:

    Nice article! Thanks for the info!

  4. Karin says:

    So where are the people over 65? I understand that group is growing so folks can see pictures of their grandkids. We’re not dead yet!

  5. Justin Smith says:

    Karin, that’s the last bracket Facebook provides data for :)

  6. George Bowser says:

    Good Information. I will definitely try to get women to list any “Bad Service” experiences with babysitters, etc….
    http://www.badservicezipcodes.com

  7. noyoma's me2DAY says:

    여마의 생각…

    여자들의 수다가 모여야 SNS서비스는 성공한다… 여성적이었던 싸이월드도 그랬고 페이스북을 봐도 그렇다네. 거런 점에서 미투는 트위터보다 (최소한 국내에서) 대박 가능성 훨 높음…

  8. Women Dominating Facebook : Buzz Networker - Social Networking Tips and News for Your Business, Product or Yourself says:

    [...] a Comment // Inside Facebook report today on the distinct female demographic of Facebook. Social networking is a way of [...]

  9. Women Dominating Facebook : Bizzia - Business News and Commentary - Finance and Business Tips says:

    [...] a Comment // Inside Facebook report today on the distinct female demographic of Facebook. Social networking is a way of [...]

  10. The Growth of Twitter and Facebook Use By Age Demographic - News: Everything-e says:

    [...] InsideFacebook.com put together the following chart that shows not only the growths per age category, but also the ratio of males/females coming to the site per age category.  As you can see, Facebook is experiencing a larger growth in female audiences in every age category but 55-65 year olds, where men are growing at a rate of 19%.  Growth is also lowest in age ranges 18-25 because these audiences are likely to be already on the network. [...]

  11. Las mujeres dominan estadísticas en Facebook | Facebook Noticias says:

    [...] Via [...]

  12. Las mujeres dominan estadísticas en Facebook | Facebook en español says:

    [...] Via [...]

  13. What Women Want « says:

    [...] Female Facebook users outnumber their male counterparts in every age bracket. [...]

  14. Lots of Women on Facebook, Few Kids on Twitter, no Marines Anywhere | eGov Digest says:

    [...] Read the full report at Inside Facebook [...]

  15. The Growth of Twitter and Facebook Use By Age Demographic | Specific Information says:

    [...] InsideFacebook.com put together the following chart that shows not only the growths per age category, but also the ratio of males/females coming to the site per age category.? As you can see, Facebook is experiencing a larger growth in female audiences in every age category but 55-65 year olds, where men are growing at a rate of 19%.? Growth is also lowest in age ranges 18-25 because these audiences are likely to be already on the network. [...]

  16. The Growth of Twitter and Facebook Use By Age Demographic | Google MSN Search says:

    [...] InsideFacebook.com put together the following chart that shows not only the growths per age category, but also the ratio of males/females coming to the site per age category.  As you can see, Facebook is experiencing a larger growth in female audiences in every age category but 55-65 year olds, where men are growing at a rate of 19%.  Growth is also lowest in age ranges 18-25 because these audiences are likely to be already on the network. [...]

  17. Las mujeres dominan estadísticas en Facebook | Truco Las mujeres dominan estadísticas en Facebook | Ayuda Las mujeres dominan estadísticas en Facebook | clave Las mujeres dominan estadísticas en Facebook | trucos facebook says:

    [...] Via Etiquetas: alignnone · alt · aumentado · center · com · disparidad · dominan · drásticamente · ee uu · están · facebook · formado · height · href · img · Julio · MIL · mujeres son · porcentaje · según · sin embargo · src · style · superan · Ten · Tic · title · tramo · truco · Trucos · trucosfacebook · Ver · width · www [...]

  18. Women Take Facebook | Outside the Fishbowl says:

    [...] then where are they going? What is the next hot site for that demographic? Smith, Justin. “Women Flocking to Facebook: Female/Male Ratio Hits New High.” No TweetBacks yet. (Be the first to Tweet this post)SHARETHIS.addEntry({ title: "Women Take [...]

  19. Christian Brucculeri says:

    I guess now it’s time for creepy old men to jump in and start stalking

  20. Friday Blog Scan: Things We Liked from the Week That Was | Clean Slate says:

    [...] used Search engine with over 100,000,000 videos and the 55 and older female crowd are in a Facebook frenzy. I’m not much for rules regarding social media. I leans more toward accepted practices versus [...]

  21. I Use Facebook, Hear Me Roar « The Conversational Corporation says:

    [...] touts more than 300 million active users, with 50% logging on in any given day. Among US users, women outnumber men in every age group. The gap is most notable in age groups that correspond with [...]

  22. Facebook’s Aging is Great News for Small Businesses « Real-World Lessons from an Internet Entrepreneur says:

    [...] In addition, Facebook has experienced a surge in the past year in usage by people 26 years old and older. As of the end of July 2009, there were nearly 44 million people on Facebook who are older than 25, compared with 29 million who are between 13 and 25 (InsideFacebook.com). [...]

  23. No Girls on the Internet @ Le point sur le web 2.0 says:

    [...] de larges communautés sur Internet s’indiquent comme femelles (ex: livejournal, dreamwidth, facebook, possiblement Twitter). S’est-il passé quelque chose depuis [...]

  24. POTTY POSTING – Mother Knows Best « The Awesome Blog (.net) says:

    [...] networks? Yes, the busiest, most harried people on the planet are active participants on Facebook (where women outnumber men 1.35 to 1) and Twitter and the like. These sites serve as much needed links to the outside world, as [...]

  25. Why Facebook Is Creepier Nowadays Part 1 « SocialSmashDC says:

    [...] I personally know females out there that will figure out your Facebook password or ask their friends for their passwords who they know are friends with you so they can stalk you and all your friends or that girl they just KNOW is talking to their boyfriend.  You need to watch out.  I wonder if this is why I know more males that refuse to be on Facebook than females. [...]

  26. The Lurking Sex? Gender Inequality In Cyberspace | SPARK a Movement says:

    [...] can control, through social media (networks and blogs). Social networking sites like Facebook are female-dominated, though by a much slighter ratio: 1.35:1 female-to-male compared to the 1:7 ratio of Wiki [...]

  27. Facebook’s Aging is Great News for Small Businesses says:

    [...] In addition, Facebook has experienced a surge in the past year in usage by people 26 years old and older. As of the end of July 2009, there were nearly 44 million people on Facebook who are older than 25, compared with 29 million who are between 13 and 25 (InsideFacebook.com). [...]

  28. Twitter, Facebook and the gender divide - twentysix Blog says:

    [...] pics”). But with Facebook the divide is even more pronounced –  last month Inside Facebook reported that, in the US, the female/male ratio on the site has now hit an all time high, with [...]

  29. Excuse Me While I Pin This « SPARKED. says:

    [...] however, is that the majority of Pinterest users are female, a similar observation made with Facebook and Twitter. Interestingly enough, most of these women are collecting wedding images, which could [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Specialist

California Academy of Sciences
San Francisco, CA

Community Manager

Advanstar Communications
Iselin, NJ

Social Media Journalist, Travel Website

McMurry/TMG
Washington, DC

Social Media Manager

The National Review
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us