The Discovery Channel’s Shark Week is now one of the channel’s most popular TV series, and this year they’re promoting the fan favorite with a new Facebook Connect-enabled wesbite called Frenzied Waters.

The site gives you the point-of-view experience of shark attacks over the decades from Jersey in 1916 to the Coral Seas in WWII. The final installment is “My Story”, which creates a personalized video of your own shark attack by integrating data from your Facebook profile. It’s a little spooky, a little disturbing and potentially hilarious depending on the photos that get pulled into the video.

The use of Facebook Connect to give people a more personalized media experience is starting to become more prevalent. In addition to the Shark Week video, the recent Facebook Connect-enabled Doritos iD3 promotion pulls user information into an interactive multimedia game.

There’s no denying that Shark Week is already very popular, but if you aren’t a die-hard fan, you could easily miss it until you stumble across it by accident or hear about it from a friend. Discovery’s use of Facebook to keep Shark Week fresh in viewers’ minds and reinforce the intensity of the series is a good move. Shark Week begins Aug. 2 on the Discovery Channel.