New Study Shows How Different Generations Use Facebook

Reports from Inside Facebook earlier this year have shown the growth in Facebook use amongst users over 35 and baby boomers especially. Now, a new study from Anderson Analytics shows how different generations are using social networking sites like Facebook, MySpace, Twitter, and LinkedIn.

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According to the numbers, the top reasons for joining a social network across all generations are to “keep in touch with friends” and “for fun.” However, as expected, older users are primarily using the site to keep in touch with family.

Generation Z users (13 to 14 years old) use MySpace and Facebook more than any other site in the study by a long shot, with Facebook slightly trailing behind MySpace at 61% to 65%. 9% of this group use Twitter, and none use LinkedIn.

75% of Generation Y users (15 to 29 years old) use MySpace compared to Facebook at 65%. Usage of Twitter (14%) and LinkedIn was up for this group. Respondents in the Generation X (30 to 44 years old), baby boomers (44 to 65 years old), and the WWII categories are more likely to use Facebook, followed by MySpace, Twitter, and LinkedIn. In other words, Facebook is becoming a popular site among the older generations – but the more telling stats here would be on growth and engagement.

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26 Responses to “New Study Shows How Different Generations Use Facebook”

  1. DR. WHAW? – July 30, 2009 « One true sentence. says:

    [...] New Study Shows How Different Generations Use Facebook by Jessica Lee — At first glance this may seem like a silly choice, I promise it’s [...]

  2. ttunguz says:

    It’s interesting to compare the use cases of Twitter and Facebook particularly in the under 35 demographic. See http://expostfacto.tumblr.com/post/152730049/comparing-twitter-and-facebook-usage for an analysis

  3. People under the age of 30 use Myspace more than Facebook « Lightspeed Venture Partners Blog says:

    [...] myspace, social networks, twitter. trackback Interesting research noted at Inside Facebook on how different generations use social networks. Most interesting chart to me shows that Gen Y (15-29) and Gen Z (13-14) use Myspace more than [...]

  4. Ashish Tewari says:

    ‘Connect with Family’? Yeah right. Keep tabs on family is more like it.

  5. » Blog Archive » links for 2009-07-31 says:

    [...] New Study Shows How Different Generations Use Facebook (tags: Social-Media facebook) [...]

  6. Let’s cut our power bill and save the environment | Personal Finance Debt & Investing says:

    [...] New Study Shows How Different Generations Use Facebook (insidefacebook.com) [...]

  7. links for 2009-07-31 - Kevin Bondelli’s Youth Vote Blog says:

    [...] New Study Shows How Different Generations Use Facebook [...]

  8. Facebook and Twitter are for oldies — NevilleHobson.com says:

    [...] Inside Facebook has a good take on the stats: […] 75% of Generation Y users (15 to 29 years old) use MySpace compared to Facebook at 65%. Usage of Twitter (14%) and LinkedIn was up for this group. Respondents in the Generation X (30 to 44 years old), baby boomers (44 to 65 years old), and the WWII categories are more likely to use Facebook, followed by MySpace, Twitter, and LinkedIn. In other words, Facebook is becoming a popular site among the older generations – but the more telling stats here would be on growth and engagement. [...]

  9. Metrics: Geezers Say “Tweet Me! Tweet Me!” – Engaged Life Learning says:

    [...] Inside Facebook: According to the numbers, the top reasons for joining a social network across all generations are [...]

  10. Ferodynamics says:

    Twitter will bury all of them :-)

  11. Uso de Facebook en diferentes generaciones | Denken Über says:

    [...] estudio de como usan Facebook las diferentes generaciones en insideFacebook donde además del típico “para hacer amigos” o “recuperar conocidos” que [...]

  12. edbuzz.org » The Weekly Update: July 27 – August 2 says:

    [...] New Study Shows How Different Generations Use Facebook– Jessica Lee, Inside Facebook [...]

  13. Actualidad - Facebook y las nuevas generaciones | Despertares says:

    [...] un nuevo estudio de Anderson Analytics muestra como las distintas generaciones utilizan las rede sociales como Facebook, MySpace, [...]

  14. links for 2009-08-03 | bg Theory, LLC says:

    [...] New Study Shows How Different Generations Use Facebook (tags: socialmedia) Share and Enjoy: [...]

  15. Sheep Guarding Llama » Blog Archive » August 2, 2009: Westchester Journal News = Fail says:

    [...] across a really interesting demographic study on how social media is used by different generational groups.  It is interesting to see how the digital natives and the digital immigrants differ in their [...]

  16. Use of Facebook by different age groups « OxfordStaffDev says:

    [...] Source: InsideFacebook [...]

  17. Retelele sociale: un mediu pentru oamenii “mari” | pr365.ro says:

    [...] studiu recent, prezentat de Anderson Analytics, arată modurile în care utilizarea reţelelelor sociale (Facebook, Myspace, Twitter şi LinkedIn) [...]

  18. מדיה חברתית: קישורים מהשבוע האחרון (26.7-1.8) | Blinkit - הבלוג של בלינק says:

    [...] ועוד סטטיסטיקות – על ההבדלים הדוריים בשימוש בכלי מדיה …. [...]

  19. New Study Shows How Different Generations Use Facebook « World of Cush says:

    [...] http://www.insidefacebook.com/2009/07/30/new-study-shows-how-different-generations-use-facebook/ [...]

  20. New Study Shows How Different Generations Use Facebook « Read by Cush says:

    [...] http://www.insidefacebook.com/2009/07/30/new-study-shows-how-different-generations-use-facebook/ [...]

  21. New Study Shows How Different Generations Use Facebook « MK Marketing Group says:

    [...] New Study Shows How Different Generations Use Facebook September 22, 2009 Filed under: Uncategorized — mkmarketinggroup @ 11:24 pm New Study Shows How Different Generations Use Facebook [...]

  22. New Study On Social Network Use Released « says:

    [...] 24, 2009 · Leave a Comment A new study from Anderson Analytics was released this week regarding how people are using social network sites like LinkedIn, Twitter, MySpace and Facebook. Results [...]

  23. New Study On Social Network Use Released « says:

    [...] 3, 2009 · Leave a Comment A new study from Anderson Analytics was released this week regarding how people are using social network sites like LinkedIn, Twitter, MySpace and Facebook. Results [...]

  24. simon says:

    Facebook has also made peole lazy to socialize with the real world as well , people arnt picking up the phone to say hey hows it going and what you been up too ect ect , so thats the side effects of social network sites in my opinion.

  25. מדיה חברתית: קישורים מהשבוע האחרון (26.7-1.8) « בלינק says:

    [...] ועוד סטטיסטיקות – על ההבדלים הדוריים בשימוש בכלי מדיה …. [...]

  26. Following the tech-savvy quilt trail | PRimePrecisionPRoject says:

    [...] it is now commonly used by people of all ages. Once other generations realized that Facebook gave them an opportunity to reconnect with many [...]

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