Comments on: Facebook Report Shows The Path To A Popular Page

By: mustapha kijera

mustapha kijera — Sun, 30 Aug 2009 15:37:45 +0000

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By: What can we learn from 262,985 Facebook Pages?

What can we learn from 262,985 Facebook Pages? — Wed, 12 Aug 2009 02:58:34 +0000

[...] Inside Facebook published some great commentary on the curiously titled “Gesundheit! Modeling Contagion through Facebook News Feed,” an [...]

By: How a Facebook Page Grows to Have a Large Number of Fans | Community Organizer 2.0

Tue, 04 Aug 2009 13:22:44 +0000

[...] grow and debunks the myth that a few people can create a “snowball effect” of Fans. Inside Facebook recently revealed the results of a study of Facebook Page popularity growth by researcher Cameron [...]

By: Marcar com Estrela #10: young planners, facebook pages, josé luis orihuela, orkut | Tarcízio Silva

Sun, 02 Aug 2009 17:34:55 +0000

[...] Facebook Report Shows The Path To A Popular Page O Facebook divugla relatório sobre como uma Página vira popular [...]

By: Analytics Team » Blog Archive » Analysis of Facebook’s popular pages

Sat, 01 Aug 2009 01:14:46 +0000

[...] published his work looking into what makes a facebook page grow in popularity. Here’s the article by [...]

By: Great Facebook study « Band Marketing Blog

Great Facebook study « Band Marketing Blog — Fri, 31 Jul 2009 12:48:07 +0000

[...] http://www.insidefacebook.com/2009/07/30/facebook-report-shows-the-path-to-a-popular-page/ Share and Enjoy: [...]

By: Maria McDavis

Maria McDavis — Fri, 31 Jul 2009 04:25:21 +0000

I agree with @BarbChamberlain… the more control users have over their feed, what they see, and who they truly engage with… the data on this is sure to change over the next year. Great report nonetheless. :-)

By: Barb Chamberlain

Barb Chamberlain — Thu, 30 Jul 2009 21:58:23 +0000

Fascinating study, and with a great data set. Now that people can hide news feeds from people they’ve friended, I wonder how that will affect the spread of pages. The longer I’m on FB and the more friend requests I accept, the more apt I am to hide news feeds from people who are more distant connections in real life.

I don’t quite see how you get from the statement that a subset of people arrive independently to this statement: “That conclusion supports the value of using advertising to seed a Page’s audience.”

Your paper states they get there “presumably by searching for the Page via Facebook Search or from an advertisement.” It seems a bit of a leap to claim an ad success for what may be a search success. You would have to know that the ad was served up at the time the user was online to attribute the outcome to the ad, whereas search can take place anytime.

I know as a FB user I might have a hallway or Twitter discussion with a friend or colleague, learn from them there’s a page for something that interests me, and go look for it. Anecdote from an N of 1 of course, nonetheless not something to ignore–this is an element of the “social” in social media. You note that starters are heavier FB users, thus more savvy and possibly a heavier user of FB as an info source, meaning search.

Interesting study!

@BarbChamberlain