Starbucks Becomes the Most Popular Brand on Facebook

starbucks-facebookWith over 3.6 million fans, Starbucks has just passed Coca-Cola to become the the most popular brand on Facebook. How? A good combination of a well-done Facebook Page, fun promotions for fans, and effective Facebook home page Engagement Ads. In fact, Starbucks gained nearly 200,000 Facebook fans this week alone.

As you can see below, Starbucks saw some significant spikes on July 18 and July 21, when the company was running its Free Pastry giveaway. Fans who printed out this invitation could redeem a free pastry with the purchase of any beverage. Consumers love coupons – and Starbucks is loving its increasing Facebook reach.

pd_starbucks_72209

Starbucks does not fall into the category of run-of-the-mill social media marketing. Earlier this month, the company gave away free ice cream through its Facebook application. In May, Starbucks put up new advertising posters is six cities, asking people to spot them, take photos, and post them on Twitter. And on Election Day, Starbucks released its Starbucks Vote Commercial on YouTube announcing that coffee would be on them for everyone who voted.

starbucks-free-pastry

Starbucks now leads all public profiles in the Retail category, according to PageData. Following Starbucks as this week’s top Facebook Page gainers in the Retail category is Levis, which saw a gain of 72,474 fans, representing a 178 percent weekly growth rate. Accompanying Starbucks and Levis in the Top 20 also include The Cheesecake Factory (#4), Anthropologie (#7), Whole Foods Market (#10), and Gymboree (#20).

Facebook Page Leaderboard – Retail (Gainers This Week)
Name Fans Gain↓ Gain, %
1. Starbucks Coffee Company 3,657,887 +190,561 +5.50
2. Levis 113,260 +72,474 +177.69
3. Newegg.com 45,052 +34,414 +323.50
4. The Cheesecake Factory 88,643 +28,356 +47.04
5. 7-eleven 113,966 +4,740 +4.34
6. The Blue Groove 15,216 +3,996 +35.61
7. Anthropologie 21,557 +3,272 +17.89
8. Target 467,875 +3,049 +0.66
9. Staples 11,532 +2,649 +29.82
10. Whole Foods Market 100,811 +2,304 +2.34
11. Surfer Girl Bali 16,389 +2,138 +15.00
12. GUESS? Inc. 85,844 +1,927 +2.30
13. PacSun 87,006 +1,919 +2.26
14. aerie by american eagle 141,384 +1,718 +1.23
15. JCP Teen 9,888 +1,688 +20.59
16. JCPenney 18,434 +1,638 +9.75
17. lululemon athletica 54,256 +1,605 +3.05
18. Sheetz 33,076 +1,567 +4.97
19. Nordstrom, Inc. 12,956 +1,383 +11.95
20. Gymboree 26,074 +1,243 +5.01

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Leave a Reply

16 Responses to “Starbucks Becomes the Most Popular Brand on Facebook”

  1. greg says:

    Given that they just posted a quarter with a 6% decline in sales after a quarter with an 8% decline in sales, I’m not sure popularity on Facebook is buying them nearly enough.

  2. Web 2.0 Real Estate Marketing like the Pros | Greater Profits Group says:

    [...] Starbucks Becomes the Most Popular Brand on Facebook (insidefacebook.com) [...]

  3. JOe says:

    Regardless of sales numbers, stock is at a 12 month high. When everyone in the market has bad news, it responds by picking the one with news that’s not quite as bad as the rest. Still at 50% of all time high but that will not be seen again soon, if ever.

  4. Social media and the grocery store | Fun Anymore says:

    [...] Starbucks Becomes the Most Popular Brand on Facebook (insidefacebook.com) [...]

  5. Starbucks now most popular brand on Facebook [news_blog] | Ian Sherr says:

    [...] that huge fan base makes Starbucks the No. 1 brand, statistics compiled by the website Inside Facebook showed Starbucks as the 8th most popular “page,” behind Hollywood star Will Smith, [...]

  6. Kitty says:

    Thanks for the awesome list of companies. I have been trying to find lists so I can connect with my favorite brands – this was a big help!!

  7. Razorfish Offers New Score for Measuring Social Marketing Influence says:

    [...] that there is no such thing as a free lunch. Yes, brands with popular Facebook Pages such as Starbucks and Coke are able to enjoy easy viral distribution thanks to their huge fan followings, but [...]

  8. Bursting the branding bubble | Innovation Toronto says:

    [...] Starbucks Becomes the Most Popular Brand on Facebook (insidefacebook.com) [...]

  9. Measuring Social Influence Marketing | JB's Personal Portfolio says:

    [...] – that there is no such thing as a free lunch. Yes, brands with popular Facebook Pages such as Starbucks and Coke are able to enjoy easy viral distribution thanks to their huge fan followings, but don’t [...]

  10. Starbucks la marca mas popular en Facebook « Mercaderes Asociados says:

    [...] lo registró Online Media Dayly y apareció en los registros de la empresa que compila los datos Inside Facebook. También resultó ser, en la misma semana, la marca de mejores resultados en términos de [...]

  11. 5 Small Business Tips for Social Media Success | Social Media Examiner says:

    [...] now, you have probably heard the success stories of companies like Dell and Starbucks, which have created hugely successful social media presences that serve millions of fans and [...]

  12. 5 Small Business Tips for Social Media Success | birdbathBUZZ says:

    [...] Add comments By now, you have probably heard the success stories of companies like Dell and Starbucks, which have created hugely successful social media presences that serve millions of fans and [...]

  13. Letsgosocial.nl » Blog Archive » Mijlpaal voor Starbucks op Facebook says:

    [...] stand alone-dienst om klanten nog meer bij het merk betrekken. Starbucks werd eerder verkozen als populairste merk op Facebook en staat als sinds jaar en dag in de lijst van twintig snelst groeiende [...]

  14. Printable Coupons says:

    Wow, glad I found this list. I never knew some of these stores had fan pages. Looks like I will be ‘liking’ a few more pages!

  15. Why Small Businesses Should Leverage Facebook Advertising | HiretheWorld Blog says:

    [...] becoming the place to be for advertising. Big companies such as Coca Cola and Starbucks have invested heavily in promoting their brands on Facebook and you can start today even if you don’t have the same [...]

  16. The Facebook & Starbucks Relationship « GSUStarbucksFans says:

    [...] http://www.quantcast.com/facebook.com http://www.insidefacebook.com/2009/07/23/starbucks-becomes-the-most-popular-brand-on-facebook/ http://blogs.reuters.com/small-business/2010/07/27/what-does-10-million-facebook-fans-mean/ Share [...]

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