Starbucks Becomes the Most Popular Brand on Facebook
With over 3.6 million fans, Starbucks has just passed Coca-Cola to become the the most popular brand on Facebook. How? A good combination of a well-done Facebook Page, fun promotions for fans, and effective Facebook home page Engagement Ads. In fact, Starbucks gained nearly 200,000 Facebook fans this week alone.
As you can see below, Starbucks saw some significant spikes on July 18 and July 21, when the company was running its Free Pastry giveaway. Fans who printed out this invitation could redeem a free pastry with the purchase of any beverage. Consumers love coupons – and Starbucks is loving its increasing Facebook reach.
Starbucks does not fall into the category of run-of-the-mill social media marketing. Earlier this month, the company gave away free ice cream through its Facebook application. In May, Starbucks put up new advertising posters is six cities, asking people to spot them, take photos, and post them on Twitter. And on Election Day, Starbucks released its Starbucks Vote Commercial on YouTube announcing that coffee would be on them for everyone who voted.
Starbucks now leads all public profiles in the Retail category, according to PageData. Following Starbucks as this week’s top Facebook Page gainers in the Retail category is Levis, which saw a gain of 72,474 fans, representing a 178 percent weekly growth rate. Accompanying Starbucks and Levis in the Top 20 also include The Cheesecake Factory (#4), Anthropologie (#7), Whole Foods Market (#10), and Gymboree (#20).
| Name | Fans | Gain |
Gain, % | |
|---|---|---|---|---|
| 1. | Starbucks Coffee Company | 3,657,887 | +190,561 | +5.50 |
| 2. | Levis | 113,260 | +72,474 | +177.69 |
| 3. | Newegg.com | 45,052 | +34,414 | +323.50 |
| 4. | The Cheesecake Factory | 88,643 | +28,356 | +47.04 |
| 5. | 7-eleven | 113,966 | +4,740 | +4.34 |
| 6. | The Blue Groove | 15,216 | +3,996 | +35.61 |
| 7. | Anthropologie | 21,557 | +3,272 | +17.89 |
| 8. | Target | 467,875 | +3,049 | +0.66 |
| 9. | Staples | 11,532 | +2,649 | +29.82 |
| 10. | Whole Foods Market | 100,811 | +2,304 | +2.34 |
| 11. | Surfer Girl Bali | 16,389 | +2,138 | +15.00 |
| 12. | GUESS? Inc. | 85,844 | +1,927 | +2.30 |
| 13. | PacSun | 87,006 | +1,919 | +2.26 |
| 14. | aerie by american eagle | 141,384 | +1,718 | +1.23 |
| 15. | JCP Teen | 9,888 | +1,688 | +20.59 |
| 16. | JCPenney | 18,434 | +1,638 | +9.75 |
| 17. | lululemon athletica | 54,256 | +1,605 | +3.05 |
| 18. | Sheetz | 33,076 | +1,567 | +4.97 |
| 19. | Nordstrom, Inc. | 12,956 | +1,383 | +11.95 |
| 20. | Gymboree | 26,074 | +1,243 | +5.01 |
July 23rd, 2009 at 9:41 am
Given that they just posted a quarter with a 6% decline in sales after a quarter with an 8% decline in sales, I’m not sure popularity on Facebook is buying them nearly enough.
July 25th, 2009 at 5:20 am
[...] Starbucks Becomes the Most Popular Brand on Facebook (insidefacebook.com) [...]
July 25th, 2009 at 3:18 pm
Regardless of sales numbers, stock is at a 12 month high. When everyone in the market has bad news, it responds by picking the one with news that’s not quite as bad as the rest. Still at 50% of all time high but that will not be seen again soon, if ever.
July 28th, 2009 at 10:55 am
[...] Starbucks Becomes the Most Popular Brand on Facebook (insidefacebook.com) [...]
July 28th, 2009 at 9:08 pm
[...] that huge fan base makes Starbucks the No. 1 brand, statistics compiled by the website Inside Facebook showed Starbucks as the 8th most popular “page,” behind Hollywood star Will Smith, [...]
July 31st, 2009 at 9:19 am
Thanks for the awesome list of companies. I have been trying to find lists so I can connect with my favorite brands – this was a big help!!
August 2nd, 2009 at 12:47 pm
[...] that there is no such thing as a free lunch. Yes, brands with popular Facebook Pages such as Starbucks and Coke are able to enjoy easy viral distribution thanks to their huge fan followings, but [...]
August 8th, 2009 at 8:52 am
[...] Starbucks Becomes the Most Popular Brand on Facebook (insidefacebook.com) [...]
September 13th, 2009 at 12:15 pm
[...] – that there is no such thing as a free lunch. Yes, brands with popular Facebook Pages such as Starbucks and Coke are able to enjoy easy viral distribution thanks to their huge fan followings, but don’t [...]
September 18th, 2009 at 7:04 am
[...] lo registró Online Media Dayly y apareció en los registros de la empresa que compila los datos Inside Facebook. También resultó ser, en la misma semana, la marca de mejores resultados en términos de [...]
April 7th, 2010 at 5:01 am
[...] now, you have probably heard the success stories of companies like Dell and Starbucks, which have created hugely successful social media presences that serve millions of fans and [...]
April 15th, 2010 at 4:36 pm
[...] Add comments By now, you have probably heard the success stories of companies like Dell and Starbucks, which have created hugely successful social media presences that serve millions of fans and [...]
July 25th, 2010 at 10:28 am
[...] stand alone-dienst om klanten nog meer bij het merk betrekken. Starbucks werd eerder verkozen als populairste merk op Facebook en staat als sinds jaar en dag in de lijst van twintig snelst groeiende [...]
September 9th, 2010 at 8:14 am
Wow, glad I found this list. I never knew some of these stores had fan pages. Looks like I will be ‘liking’ a few more pages!
May 25th, 2011 at 6:14 am
[...] becoming the place to be for advertising. Big companies such as Coca Cola and Starbucks have invested heavily in promoting their brands on Facebook and you can start today even if you don’t have the same [...]
October 4th, 2011 at 8:31 pm
[...] http://www.quantcast.com/facebook.com http://www.insidefacebook.com/2009/07/23/starbucks-becomes-the-most-popular-brand-on-facebook/ http://blogs.reuters.com/small-business/2010/07/27/what-does-10-million-facebook-fans-mean/ Share [...]