Facebook is Becoming the Most Popular Way to Share Links. Surprised?

July 21st, 2009

By Jessica Lee

You know the ubiquitous buttons you see on your favorite sites that allow you to share content on multiple sites, including Facebook, MySpace, Twitter, etc.? Well, according to AddToAny, which makes a product in the space, users are sharing their interesting finds on the Web on Facebook more than any other channel. And yes, that includes the beloved email.

While 24 percent of shares is going to Facebook, only 11 percent is being sent via email – a clear sign that when given the choice, people would rather post to a site like Facebook where their efforts can be seen by many more pairs of eyes and appreciated and affirmed by many more likes and comments.

addtoany-breakdown

Other highlights from the data:

Yahoo’s Delicious + Yahoo Bookmarks + Yahoo Buzz + Yahoo Messenger: 14.4%
Twitter: 10.8%
MySpace: 5%
Digg: 4.4%
LinkedIn: 0.4%

This is the way information is spreading these days. It’s not about one-to-one exchanges, it’s about interacting with many connections around shared interests, and the data tells that story.

Check out The Facebook Marketing Bible: 50+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook.

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Filed in Applications, Facebook, International, Marketing, Metrics, ViralCulture

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11 Responses to “Facebook is Becoming the Most Popular Way to Share Links. Surprised?”

Will Robertson Says:
July 21st, 2009 at 5:08 pm
Interesting that Facebook is the highest over e-mail.

I think it needs to be considered that people are not necessarily sharing to all of their friends when clicking these buttons, but possibly only sending it to a select person or a couple people through private sharing.

I know very few of my Facebook friends share links publicly, however quite a few of them have shared them with me privately.
Shortnews: Facebook und Turniere für Social und Online Games | GameBizz.de - Der Blog für Online Games Business Says:
July 22nd, 2009 at 5:06 am
[...] Scheint eine sehr gute Kombination zu sein, zumindest wenn man den neusten Statistiken trauen will. So will AddToAny herausgefunden haben, dass über 24% der Links über Facebook mitgeteilt werden. Per E-Mail werden nur noch 11% der Links verteilt. Weitere Informationen findet man unter anderem bei Inside Facebook. [...]
paul baker Says:
July 23rd, 2009 at 8:43 am
I’m surprised that FriendFeed doesn’t seem to have even made the list
This Week in Search | Search Engine Optimization & Internet Marketing (SEO & SEM) Blog Says:
July 23rd, 2009 at 11:51 am
[...] Sharing Links: Inside Facebook reported using AddtoAny data that Facebook is the most popular way to share links on the web. According to this data, 24% of all links shared on the web are shared though Facebook. In other words, according to AddtoAny, more links are shared through Facebook than are shared on Twitter and e-mail combined. [...]
This Week in Search - Rankfine.com Says:
July 23rd, 2009 at 1:31 pm
[...] Sharing Links: Inside Facebook reported using AddtoAny data that Facebook is the most popular way to share links on the web. According to this data, 24% of all links shared on the web are shared though Facebook. In other words, according to AddtoAny, more links are shared through Facebook than are shared on Twitter and e-mail combined. [...]
This Week in Search | Best Traffic Tips Says:
July 23rd, 2009 at 2:06 pm
[...] Sharing Links: Inside Facebook reported using AddtoAny data that Facebook is the most popular way to share links on the web. According to this data, 24% of all links shared on the web are shared though Facebook. In other words, according to AddtoAny, more links are shared through Facebook than are shared on Twitter and e-mail combined. [...]
This Week in Search Says:
July 23rd, 2009 at 4:00 pm
[...] Sharing Links: Inside Facebook reported using AddtoAny data that Facebook is the most popular way to share links on the web. According to this data, 24% of all links shared on the web are shared though Facebook. In other words, according to AddtoAny, more links are shared through Facebook than are shared on Twitter and e-mail combined. [...]
This Week in Search | Byte Right Domains Says:
July 24th, 2009 at 4:16 pm
[...] Sharing Links: Inside Facebook reported using AddtoAny data that Facebook is the most popular way to share links on the web. According to this data, 24% of all links shared on the web are shared though Facebook. In other words, according to AddtoAny, more links are shared through Facebook than are shared on Twitter and e-mail combined. [...]
This Week in Search – 39th Edition | Munster Web Design Says:
July 24th, 2009 at 6:10 pm
[...] Sharing Links: Inside Facebook reported using AddtoAny data that Facebook is the most popular way to share links on the web. According to this data, 24% of all links shared on the web are shared though Facebook. In other words, according to AddtoAny, more links are shared through Facebook than are shared on Twitter and e-mail combined. [...]
Link Sharing is Ruled by Facebook « LanCo RE Weblog Says:
August 18th, 2009 at 5:05 pm
[...] Facebook is Becoming the Most Popular Way to Share Links. Surprised?(insidefacebook.com) [...]
Facebook-sök vs. Twitter-sök « Leonard Abrahamssons blogg. Says:
November 18th, 2009 at 2:27 pm
[...] diskussioner på Facebook är inte möjligt på samma sätt men företaget ämnar ta upp kampen mot Twitter. Sedan en tid tillbaka är det möjligt för Facebook-användare att göra sina [...]