50 Million Facebook Users, 20,000 Pages Now Have Vanity URLs

pagerushIt’s been just over a month since Facebook launched its username registration process, allowing any user or Facebook Page to get its own unique “vanity” URL on Facebook. Let’s take a look at the latest stats:

1. Over 50 million Facebook usernames have been assigned overall. That’s over 20% of Facebook’s 250 million users – an impressive number since the feature was launched just over one month ago. Since the first weekend of the username landrush in which 6 million usernames were registered, Facebook users have been registering about 1.3 million usernames per day – or nearly 55,000 usernames per hour.

2. Just over 20,000 Facebook Pages have chosen their own vanity URLs. While Facebook did not break out this number, this is our estimate based on PageData stats. If that number seems low, it’s because Facebook still requires that Pages have over 100 fans before they can request a vanity URL. This is down to mitigate username squatting – otherwise, squatters might register thousands of Pages and usernames. However, we highly recommend all Page owners choose a Facebook vanity URL, as choosing the right Facebook username for your Page is an important step toward maximizing your Facebook Page’s SEO.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

3 Responses to “50 Million Facebook Users, 20,000 Pages Now Have Vanity URLs”

  1. Daniel Adams says:

    not that impressive

  2. draftMedia (draftmedia) 's status on Tuesday, 21-Jul-09 19:31:00 UTC - Identi.ca says:

    [...] http://www.insidefacebook.com/2009/07/20/50-million-facebook-users-20000-pages-now-have-vanity-urls… [...]

  3. 8 Best Practices for Retailers on Facebook Pages says:

    [...] improve your SEO and grab a username if you haven’t done so already. Last we checked, over 20,000 Facebook Pages have chosen one. With a vanity URL (e.g., http://www.facebook.com/insidefacebook), [...]

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Manager Social Media

Ralph Lauren
New York, NY

Social Media Manager

Superfly
Chicago, IL

Social Media + Web Management Consultant

IPPF/Western Hemisphere Region
New York, NY

Director of Marketing (Social Media/Web)

Creative Circle
Corona, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us