50 Million Facebook Users, 20,000 Pages Now Have Vanity URLs

pagerushIt’s been just over a month since Facebook launched its username registration process, allowing any user or Facebook Page to get its own unique “vanity” URL on Facebook. Let’s take a look at the latest stats:

1. Over 50 million Facebook usernames have been assigned overall. That’s over 20% of Facebook’s 250 million users – an impressive number since the feature was launched just over one month ago. Since the first weekend of the username landrush in which 6 million usernames were registered, Facebook users have been registering about 1.3 million usernames per day – or nearly 55,000 usernames per hour.

2. Just over 20,000 Facebook Pages have chosen their own vanity URLs. While Facebook did not break out this number, this is our estimate based on PageData stats. If that number seems low, it’s because Facebook still requires that Pages have over 100 fans before they can request a vanity URL. This is down to mitigate username squatting – otherwise, squatters might register thousands of Pages and usernames. However, we highly recommend all Page owners choose a Facebook vanity URL, as choosing the right Facebook username for your Page is an important step toward maximizing your Facebook Page’s SEO.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

3 Responses to “50 Million Facebook Users, 20,000 Pages Now Have Vanity URLs”

  1. Daniel Adams says:

    not that impressive

  2. draftMedia (draftmedia) 's status on Tuesday, 21-Jul-09 19:31:00 UTC - Identi.ca says:

    [...] http://www.insidefacebook.com/2009/07/20/50-million-facebook-users-20000-pages-now-have-vanity-urls… [...]

  3. 8 Best Practices for Retailers on Facebook Pages says:

    [...] improve your SEO and grab a username if you haven’t done so already. Last we checked, over 20,000 Facebook Pages have chosen one. With a vanity URL (e.g., http://www.facebook.com/insidefacebook), [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Account Executive- Healthcare PR and Social Media

Berry & Company Public Relations
New York, NY

Online Social Media Manager

WellPoint
Chicago, IL

Assistant Professor in Publishing

Emerson College
Boston, MA

Multimedia Specialist/Social Media Manager

Ohio Northern University
Ada, OH

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us