Inside Facebook

It’s been just over a month since Facebook launched its username registration process, allowing any user or Facebook Page to get its own unique “vanity” URL on Facebook. Let’s take a look at the latest stats:

1. Over 50 million Facebook usernames have been assigned overall. That’s over 20% of Facebook’s 250 million users – an impressive number since the feature was launched just over one month ago. Since the first weekend of the username landrush in which 6 million usernames were registered, Facebook users have been registering about 1.3 million usernames per day – or nearly 55,000 usernames per hour.

2. Just over 20,000 Facebook Pages have chosen their own vanity URLs. While Facebook did not break out this number, this is our estimate based on PageData stats. If that number seems low, it’s because Facebook still requires that Pages have over 100 fans before they can request a vanity URL. This is down to mitigate username squatting – otherwise, squatters might register thousands of Pages and usernames. However, we highly recommend all Page owners choose a Facebook vanity URL, as choosing the right Facebook username for your Page is an important step toward maximizing your Facebook Page’s SEO.