Nielsen: Average US User Now Spends Over 4.5 Hours Per Month on Facebook

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Justin Smith•Jul 14th, 2009

Advertising, Business, Facebook, Marketing, Metrics

Research film Nielsen has just released new metrics on the web’s largest and stickiest websites. The results? You guessed it: users are spending more time on Facebook than other popular sites from Google, Yahoo, Microsoft, and AOL.

Top 10 Parent Companies/Divisions for June 2009 (US, Home and Work)

Source: Nielsen NetView

In June, time spent per person increased by over 25% to 4 hours and 39 minutes per person per month (that’s over 9 minutes per user per day, on average), according to Nielsen.

Meanwhile, time spent increased on Google sites to 2 hours and 31 minutes per person per month, but decreased on Microsoft and Yahoo sites. Time spent on News Corp sites (which includes MySpace) also saw a big jump during June.

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7 Responses to “Nielsen: Average US User Now Spends Over 4.5 Hours Per Month on Facebook”

1. NewsPeeps says:
   July 14th, 2009 at 10:10 am

   Nielsen: Average US User Now Spends Over 4.5 Hours Per Month on Facebook…

   Thank you for submitting this cool story – Trackback from NewsPeeps…

2. jardenberg kommenterar – 2009-07-15 — jardenberg unedited says:
   July 14th, 2009 at 9:02 pm

   [...] Nielsen: Average US User Now Spends Over 4.5 Hours Per Month on Facebook [...]

3. Gli utenti passano più di 4 ore al mese su Facebook - Commenta la tecnologia, la telefonia, i software says:
   July 14th, 2009 at 11:13 pm

   [...] Via | Insidefacebook.com [...]

4. Facebook Users Spend 4.5 Hours Per Month On Facebook?! How Much Time Do You Spend on Facebook? « Jenn Spencer says:
   July 15th, 2009 at 8:30 am

   [...] Hours Per Month On Facebook?! How Much Time Do You Spend on Facebook? Just read an article, “Nielsen:  Average US User Now Spends Over 4.5 Hours Per Month On Facebook” and thought I’d share the link with you.  I must be above average because I think I’m [...]

5. Esclavos a un espacio virtual: La sociedad adicta a los medios cibernéticos « Mediosfera says:
   August 19th, 2009 at 10:51 am

   [...] (Ref.) [...]

6. Esclavos de un espacio virtual: La sociedad adicta a los medios cibernéticos « Mediosfera says:
   August 19th, 2009 at 11:05 am

   [...] (Ref.) [...]

7. An analysis of using social networking sites in the workplace « Thanh Trang says:
   February 3rd, 2012 at 2:17 am

   [...] Smith, J 2009, ‘Nielson: Average US Users Now Spend Over 4.5 Hours Per Month On Facebook’, Inside Facebook, July 14, viewed 10 December 2010, <http://www.insidefacebook.com/2009/07/14/nielsen-average-us-user-now-spends-over-45-hours-per-month-…>. [...]