Nielsen: Average US User Now Spends Over 4.5 Hours Per Month on Facebook
Research film Nielsen has just released new metrics on the web’s largest and stickiest websites. The results? You guessed it: users are spending more time on Facebook than other popular sites from Google, Yahoo, Microsoft, and AOL.
Top 10 Parent Companies/Divisions for June 2009 (US, Home and Work)

Source: Nielsen NetView
In June, time spent per person increased by over 25% to 4 hours and 39 minutes per person per month (that’s over 9 minutes per user per day, on average), according to Nielsen.
Meanwhile, time spent increased on Google sites to 2 hours and 31 minutes per person per month, but decreased on Microsoft and Yahoo sites. Time spent on News Corp sites (which includes MySpace) also saw a big jump during June.














July 14th, 2009 at 10:10 am
Nielsen: Average US User Now Spends Over 4.5 Hours Per Month on Facebook…
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July 14th, 2009 at 9:02 pm
[...] Nielsen: Average US User Now Spends Over 4.5 Hours Per Month on Facebook [...]
July 14th, 2009 at 11:13 pm
[...] Via | Insidefacebook.com [...]
July 15th, 2009 at 8:30 am
[...] Hours Per Month On Facebook?! How Much Time Do You Spend on Facebook? Just read an article, “Nielsen: Average US User Now Spends Over 4.5 Hours Per Month On Facebook” and thought I’d share the link with you. I must be above average because I think I’m [...]
August 19th, 2009 at 10:51 am
[...] (Ref.) [...]
August 19th, 2009 at 11:05 am
[...] (Ref.) [...]
February 3rd, 2012 at 2:17 am
[...] Smith, J 2009, ‘Nielson: Average US Users Now Spend Over 4.5 Hours Per Month On Facebook’, Inside Facebook, July 14, viewed 10 December 2010, <http://www.insidefacebook.com/2009/07/14/nielsen-average-us-user-now-spends-over-45-hours-per-month-…>. [...]