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| By Justin Smith | 20 Comments » |
The recent spate of enhancements to Facebook Ads is continuing today with several new ways to target Facebook ad campaigns. Last week, Facebook turned on time scheduling, and this weekend, ad editing. Today, it’s enabling three new features: connection targeting, multiple country targeting, and birthday targeting.
Connection Targeting
Connection targeting is perhaps the most robust of the new targeting features. With connection targeting, advertisers can now target their ad to only reach users who are:
- Fans of any of your Pages
- Users of any of your Applications
- Members of any of your Groups
- Attendees of any of your Events
Basically, Facebook wants to make it easy for business and brands to increase engagement with any users they’re connected to on Facebook through Facebook Ads, using it as a paid notification or cross-promotion channel. You can also target users who are connected to one of your Pages/Groups/Apps/Events but not to another in order to do more specific cross-promotions.
However, currently, advertisers are not able to use the new features to target members of any generic Page, App, Group, or Event. That would be very powerful, but would also encourage targeting behavior that Facebook may not want to enable. Nevertheless, as it currently stands Connection Targeting could be a very powerful tool for marketers and developers to re-engage certain segments of their Page’s fan base or application’s user base.
Multiple Country Targeting
Just like it sounds, multiple country targeting allows advertisers to reach users in multiple countries (up to 25) with a single campaign. Until today, advertisers had to create different ads for each country. Facebook delivers the ad based on a combination of profile data and IP address.
Birthday Targeting
For advertisers interested in reaching Facebook users on their birthdays, Facebook now has a new checkbox to do just that. Birthdays are compelling scenarios for interaction on Facebook, so we expect to see many advertisers take advantage of this feature.
Conclusion
All in all, these enhancements to Facebook Ads should make it easier for more advertisers to run more campaigns. We expect Facebook to release more enhancements over the coming months to better serve the variety of performance advertisers using the service.
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July 15th, 2009 at 12:15 am
Sorry to sound dumb but whts the source of this news?
July 15th, 2009 at 12:25 am
Shahnawaz, it’s from Facebook – and is also live for all advertisers now in the Ads Manager.
July 15th, 2009 at 3:02 am
The birthday targeting is good BUT I want to target their friends so they can send them gifts, people that have a birthday don’t look to buy gifts for themselves…:)
July 15th, 2009 at 6:09 am
Facebook Launches 3 Powerful New Targeting Features for Facebook Ads…
Thank you for submitting this cool story – Trackback from NewsPeeps…
July 15th, 2009 at 7:07 am
[...] clean and doing something that they have deemed pretty important; finding ways to make money. The Inside Facebook blog tells of three new additions to the ad network offering that make it easier for advertisers to [...]
July 15th, 2009 at 10:04 am
Pretty cool and powerful. This is interesting, both an ad placement and almost a tax for app developers who want to reach their users in new ways when not using their app.
July 15th, 2009 at 10:21 am
[...] clean and doing something that they have deemed pretty important; finding ways to make money. The Inside Facebook blog tells of three new additions to the ad network offering that make it easier for advertisers to [...]
July 15th, 2009 at 10:21 am
[...] clean and doing something that they have deemed pretty important; finding ways to make money. The Inside Facebook blog tells of three new additions to the ad network offering that make it easier for advertisers to [...]
July 15th, 2009 at 2:00 pm
[...] Facebook Launches 3 Powerful New Targeting Features for Facebook Ads, Inside Facebook [...]
July 15th, 2009 at 3:23 pm
[...] with the release of a new Facebook Ads feature called “Connection Targeting” yesterday, Facebook may be able to tap into more developer marketing dollars through its performance [...]
July 15th, 2009 at 4:26 pm
[...] Inside Facebook looks inside Facebook’s ad platform and its new features including Connection Targeting, Multiple [...]
July 15th, 2009 at 11:18 pm
[...] clean and doing something that they have deemed pretty important; finding ways to make money. The Inside Facebook blog tells of three new additions to the ad network offering that make it easier for advertisers to [...]
July 16th, 2009 at 8:22 am
[...] Facebook Launches Three New Targeting Features for Facebook Ads: The social media site is advancing its ad targeting power with the launch of Connection Targeting, Multiple Country Targeting, and Birthday Targeting. Read all about it at Inside Facebook. [...]
July 17th, 2009 at 7:22 am
[...] drôles aujourd’hui avec le recul des années. – que nous sommes impatients de voir arriver les modifications dans le système de pub Facebook qui on été annoncées. – que si vous connaissez “vie de merde”, vous adorez surement [...]
July 17th, 2009 at 7:36 am
[...] vandaag nog leuk overkomen, uiteraard bekeken met de nodige afstand doorheen de jaren. – dat we de laatste wijzigingen in het reclame systeem van Facebook ongeduldig afwachten – dat indien jullie “vie de merde” kennen, jullie zonder enige [...]
July 19th, 2009 at 5:08 am
[...] clean and doing something that they have deemed pretty important; finding ways to make money. The Inside Facebook blog tells of three new additions to the ad network offering that make it easier for advertisers to [...]
July 19th, 2009 at 6:24 pm
[...] Facebook Launches 3 Powerful New Targeting Features for Facebook Ads Facebook Launches 3 Powerful New Targeting Features for Facebook Ads [...]
July 27th, 2009 at 8:10 am
[...] *Note, Multiple Location, Connection and Birthday targeting are all new features that were added the other week. [...]
August 28th, 2009 at 8:16 am
[...] is adding new features to help advertisers get the most out of the system. Recently, Facebook added new targeting features, including connection targeting, multi-country targeting, and birthday targeting. Now, Facebook has [...]
January 1st, 2010 at 2:22 pm
[...] Facebook Launches 3 Powerful New Targeting Features for Facebook Ads, Inside Facebook [...]