Facebook Launches 3 Powerful New Targeting Features for Facebook Ads

The recent spate of enhancements to Facebook Ads is continuing today with several new ways to target Facebook ad campaigns. Last week, Facebook turned on time scheduling, and this weekend, ad editing. Today, it’s enabling three new features: connection targeting, multiple country targeting, and birthday targeting.

Connection Targeting

Connection targeting is perhaps the most robust of the new targeting features. With connection targeting, advertisers can now target their ad to only reach users who are:

  1. Fans of any of your Pages
  2. Users of any of your Applications
  3. Members of any of your Groups
  4. Attendees of any of your Events

Basically, Facebook wants to make it easy for business and brands to increase engagement with any users they’re connected to on Facebook through Facebook Ads, using it as a paid notification or cross-promotion channel. You can also target users who are connected to one of your Pages/Groups/Apps/Events but not to another in order to do more specific cross-promotions.

facebook-ads-connection-targeting

However, currently, advertisers are not able to use the new features to target members of any generic Page, App, Group, or Event. That would be very powerful, but would also encourage targeting behavior that Facebook may not want to enable. Nevertheless, as it currently stands Connection Targeting could be a very powerful tool for marketers and developers to re-engage certain segments of their Page’s fan base or application’s user base.

Multiple Country Targeting

Just like it sounds, multiple country targeting allows advertisers to reach users in multiple countries (up to 25) with a single campaign. Until today, advertisers had to create different ads for each country. Facebook delivers the ad based on a combination of profile data and IP address.

facebook-ads-multiple-country-targeting

Birthday Targeting

For advertisers interested in reaching Facebook users on their birthdays, Facebook now has a new checkbox to do just that. Birthdays are compelling scenarios for interaction on Facebook, so we expect to see many advertisers take advantage of this feature.

facebook-ads-birthday-targeting

Conclusion

All in all, these enhancements to Facebook Ads should make it easier for more advertisers to run more campaigns. We expect Facebook to release more enhancements over the coming months to better serve the variety of performance advertisers using the service.

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20 Responses to “Facebook Launches 3 Powerful New Targeting Features for Facebook Ads”

  1. Shahnawaz says:

    Sorry to sound dumb but whts the source of this news?

  2. Justin Smith says:

    Shahnawaz, it’s from Facebook – and is also live for all advertisers now in the Ads Manager.

  3. Facebook Marketing says:

    The birthday targeting is good BUT I want to target their friends so they can send them gifts, people that have a birthday don’t look to buy gifts for themselves…:)

  4. NewsPeeps says:

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  5. Facebook Working to Amp Up Ad Opps says:

    [...] clean and doing something that they have deemed pretty important; finding ways to make money. The Inside Facebook blog tells of three new additions to the ad network offering that make it easier for advertisers to [...]

  6. Walter Roth says:

    Pretty cool and powerful. This is interesting, both an ad placement and almost a tax for app developers who want to reach their users in new ways when not using their app.

  7. Facebook Working to Amp Up Ad Opps | Google Adsense says:

    [...] clean and doing something that they have deemed pretty important; finding ways to make money. The Inside Facebook blog tells of three new additions to the ad network offering that make it easier for advertisers to [...]

  8. Facebook Working to Amp Up Ad Opps | webmarketingexperts.com.au | webmarketingexperts.com.au | says:

    [...] clean and doing something that they have deemed pretty important; finding ways to make money. The Inside Facebook blog tells of three new additions to the ad network offering that make it easier for advertisers to [...]

  9. SearchCap: The Day In Search, July 15, 2009 says:

    [...] Facebook Launches 3 Powerful New Targeting Features for Facebook Ads, Inside Facebook [...]

  10. 4 Ways Developers Should Consider Testing The New “Connection Targeting” Feature in Facebook Ads says:

    [...] with the release of a new Facebook Ads feature called “Connection Targeting” yesterday, Facebook may be able to tap into more developer marketing dollars through its performance [...]

  11. Varick’s Herman On Everything; AdMonsters in the UK; Facebook Turns On More Targeting says:

    [...] Inside Facebook looks inside Facebook’s ad platform and its new features including Connection Targeting, Multiple [...]

  12. Facebook Working to Amp Up Ad Opps - Web 2.0 Promotions says:

    [...] clean and doing something that they have deemed pretty important; finding ways to make money. The Inside Facebook blog tells of three new additions to the ad network offering that make it easier for advertisers to [...]

  13. Week in Search News: Targeted Facebook Ads, Yahoo!360, & More | Spinfield: Web marketing trends today, tomorrow, and beyond... says:

    [...] Facebook Launches Three New Targeting Features for Facebook Ads: The social media site is advancing its ad targeting power with the launch of  Connection Targeting, Multiple Country Targeting, and Birthday Targeting.  Read all about it at Inside Facebook. [...]

  14. Verre du vendredi #30 | Cherry and Cake - Entertaining Advertising says:

    [...] drôles aujourd’hui avec le recul des années. – que nous sommes impatients de voir arriver les modifications dans le système de pub Facebook qui on été annoncées. – que si vous connaissez “vie de merde”, vous adorez surement [...]

  15. Een glaasje op Vrijdag #30 | Cherry and Cake - Entertaining Advertising says:

    [...] vandaag nog leuk overkomen, uiteraard bekeken met de nodige afstand doorheen de jaren. – dat we de laatste wijzigingen in het reclame systeem van Facebook ongeduldig afwachten – dat indien jullie “vie de merde” kennen, jullie zonder enige [...]

  16. Facebook Working to Amp Up Ad Opps | DodaPedia says:

    [...] clean and doing something that they have deemed pretty important; finding ways to make money. The Inside Facebook blog tells of three new additions to the ad network offering that make it easier for advertisers to [...]

  17. Facebook Launches 3 Powerful New Targeting Features for Facebook Ads « Brent Blackburn’s Blog says:

    [...] Facebook Launches 3 Powerful New Targeting Features for Facebook Ads Facebook Launches 3 Powerful New Targeting Features for Facebook Ads [...]

  18. Facebook Ads and Low Budget Branding « Social Media Snippets says:

    [...] *Note, Multiple Location, Connection and Birthday targeting are all new features that were added the other week. [...]

  19. Facebook to Start Testing New Ads Manager, Bulk Uploader Soon says:

    [...] is adding new features to help advertisers get the most out of the system. Recently, Facebook added new targeting features, including connection targeting, multi-country targeting, and birthday targeting. Now, Facebook has [...]

  20. aimClear’s 2009 Daily Training Link Library » aimClear Search Marketing Blog says:

    [...] Facebook Launches 3 Powerful New Targeting Features for Facebook Ads, Inside Facebook [...]

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