10 Key SEO Strategies Every Facebook Page Owner Should Know

Facebook Marketing Bible

Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO).

While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase. In fact, Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time.

So, without further ado, here are 10 SEO strategies and tactics every Facebook Page owner should know:

1. Choose the best name for your Facebook Page – and don’t change it

facebook-page-seo-name-bestChoosing the right name for your Facebook Page is vital. Despite the temptation to stuff your Page title with high value generic keywords – like “Mike’s Travel Agency: Las Vegas, Hawaii, Cancun – Hotels, Flights, & More” – this approach will actually harm your Page’s viral growth rate inside Facebook more than it will help through better SEO. For example, if your page’s title appears too spammy, fans will be less likely to share it with their friends on their profile and more likely to hide your updates from their News Feed.

Second, don’t give into the temptation to choose a fully generic page name like “Travel” or “Hawaii.” Because Facebook’s intention for Pages is that they authentically represent businesses, brands, or celebrities, Facebook has recently been disabling updates for generically named Pages – effectively neutering their ability to reach their Facebook fans.

The bottom line: use your business’s real name as the name of your page. And once you pick your Page’s name, don’t change it. Facebook uses your Page name in the title of the Page, and since Google dings pages when their titles change, modifying your Facebook Page’s name will cost you SEO points.

2. Select the best URL (Facebook username) for your Facebook Page

Facebook recently launched the ability to choose a vanity URL (Facebook calls it a “username”) for your Facebook Page, one of the most important SEO opportunities on Facebook to date. When you choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsernameHere. Usernames can be selected at www.facebook.com/username.

facebook-page-seo-username

Facebook usernames present a better opportunity for businesses to consider incorporating generic keywords for SEO purposes than the Page name itself. While Facebook has created a black list of generic usernames that Pages (and users) are prevented from registering, there are still opportunities for businesses to obtain relatively generic usernames, or usernames that combine their actual name with additional generic keywords.

However, we do offer a word of caution when incorporating generic keywords in your Facebook Page URL: Facebook intends for Pages to authentically represent the identities of businesses, and brands and has revoked privileges from Pages with generic titles in the past, so it’s not unfathomable that Facebook might somehow punish Pages with generic usernames by similarly revoking status publishing rights (or at least the username itself) at some point in the future.

The safest option – and wisest long term bet in our view – is to choose a username that authentically represents your business or brand. For example, we chose www.facebook.com/InsideFacebook. Once you pick a Facebook username/URL for your Page, it cannot be changed – ever. So pick a username you’re going to be comfortable with and confident in for the long term.

One important note: in order to mitigate Facebook username squatting, Facebook requires that your Page have at least 100 fans before it becomes eligible to select a username. If your Page has less than 100 fans, you’ll need to recruit more fans before being able to take advantage of this important SEO strategy.

3. Use the “About” text box to place keyword-dense prose near the top of your Page

facebook-page-seo-aboutOne important SEO strategy that should be employed on your Facebook Page whenever feasible is placing keyword-dense prose as close to the top of the Page as possible. Because Facebook limits where Page owners can place large chunks of text on the default Wall tab of Facebook Pages, the “About” box actually represents the highest place in the CSS structure of the page to add custom text.

In order to add text to your Page’s “About” box, click the “Write something about [YourPage]” in the box underneath your Page’s profile picture. You’ll then be able to enter custom text in the input box – there is a 250 character limit, so choose your words wisely.

4. Use the “Info” tab to include more important keywords, text, and high priority links on your Page

facebook-page-seo-infoFacebook creates an “Info” tab for every Facebook Page that has fields containing important descriptive metadata about the Page. It’s important to fill out these fields, because they provide the opportunity to include keywords, prose, and links that will increase the content score of your Facebook Page for many types of Google searches. For example:

  • Address, City, State, and Zip code are important fields for local searches
  • Company Overview, Mission, and Products are important fields for product searches
  • Websites is a valuable opportunity to add direct links to your own websites or other relevant sites in your space

The specific fields present will vary according to the category you choose for your Page when you create it (business, brand, or public figure), so choose the category that best fits your needs.

5. Create “Static FBML” boxes and tabs to place lengthy content and more static links on your Page

While opportunities to place large blocks of static text on the default tab of your Facebook Page are quite limited (see the “About” box section above), Facebook allows Page owners to create additional boxes or tabs that can hold any kind of static content, including text, images, and links. Adding content boxes or tabs to your Page can be a great way to boost the content density score of your Page (note, however, that each tab lives at a separate URL in Google’s eyes).

facebook-page-seo-custom-tab

In order to add a custom content box or tab to your Page, follow these steps:

  1. Go to the “Static FBML” application on Facebook.
  2. Click “Add to my Page” on the top left side, and choose the page you’d like to add a custom content box or tab to.
  3. Once you’ve chosen one, close the dialog box, go to your Page, and click “Edit page” under your Page’s profile picture.
  4. In the applications list on the resulting page, you should see an application called “FBML 1″. Click the pencil icon on the right, and choose “Edit.”
  5. You’ll be taken to a page with 2 fields: “Box Title” and “FBML.” Enter the name you’d like to give the box or tab in the “Box Title” field. Enter the HTML you’d like to use in the “FBML” field (FBML stands for Facebook Markup Language, and is a subset of HTML.), and then click the Save Changes button.
  6. Once changes are saved, click the “Edit” link at the top of your Page to return to your Page’s application settings page. Click the pencil icon next to the name of the FBML application you just created, and choose “Application Settings.”
  7. facebook-page-custom-contentIf you want to add the FBML you just entered as a box, choose “Add” next to the Box option. The custom FBML box will by default appear on the Boxes tab, so if you want to move it to the left side of your Wall tab, you’ll need to then go to the Boxes tab, click the pencil icon on your FBML box, and choose “Move to Wall tab.”
  8. Or, if you want to add the FBML you just entered as a tab, choose “Add” next to the Tab option. The custom content should then automatically appear on its own tab on your Page. Note, however, that Facebook truncates tab titles after 10 characters, so you’ll need to choose a short title.

And voila! After that somewhat arduous process, your custom content should appear. Be sure to write good copy :)

6. Post direct links to your website (or other relevant sites) in your Page’s stream

Status updates offer a powerful way to place direct links near the top of your Page’s CSS structure. Because Google boosts pages that link to relevant sites – and dings pages that link to unrelated sites or add too many links too suddenly – posting links in status updates can be a powerful and authentic way to boost your Facebook Page’s link score.

There are two ways to post links into your Page’s stream:

  1. Including the raw URL in the text of the status update itself
  2. Using the “attach link” feature in the Facebook publisher

Let’s take a look at the pros and cons of each approach from an SEO perspective:

1. Raw URL

When you include the raw URL in the text of the status update itself, Facebook auto-links the text directly to the URL. While you can’t control the anchor text of the link (it is always just the URL itself), the link does go directly to the destination page – and not through a Facebook.com URL that adds the Facebook menu bar at the top when you click through to the destination page.

facebook-page-seo-raw-url

2. Attach Link

When you use the “attach link” feature of the Facebook publisher, Facebook pulls in the title, body, and images from your Page, and suggests a thumbnail image and text snippet which it places adjacent to your Page’s link. The automatic inclusion of this text further boosts the keyword density of the CSS region near the link, and the thumbnail also links to the destination URL – both nice perks of using the “attach link” feature.

facebook-page-seo-attached-link

Power tip: You can also change the anchor text while clicking the page’s title before clicking “Share” in the Facebook publisher.

However, importantly, the link itself does not go directly to the destination URL – rather, it goes through a Facebook.com share URL that includes the destination URL as an iframe on the resulting page, with the Facebook menu bar at the top which includes commenting and sharing features. While there is still some debate in the SEO community as to the impact of the specific implementation details of such toolbars, the lack of a direct link when using Facebook’s “attach link” feature does partially mitigate the SEO benefits of posting links on Facebook Pages.

facebook-page-seo-share-bar

7. Add photos with captions, events with descriptions, and a discussion forum

facebook-page-seo-photosIt almost goes without saying, but it’s important to always be sharing interesting content on your Facebook Page, and always using all available descriptive fields on each type of content shared. When posting photos, use verbose and keyword-dense descriptions. When posting events, take the extra minute to include text and keywords in the event description field that you want to rank for. Add a discussion forum to your Page.

Facebook makes all of the content shared on Facebook Pages indexable by search engines, so use the tools Facebook provides to your full advantage.

8. Get more inbound links to your Facebook Page from the web by posting links to your Page on all your websites

find_us_on_facebook_badgeJust as a variety of inbound links from authoritative websites help boost PageRank for traditional websites, getting more inbound links to your Facebook Page will boost its PageRank as well. You can do this with text links, but Facebook has also created a “Find Us On Facebook” badge which it encourages Page owners to use. The new Fan Box widget for Facebook Pages also includes links back to your Facebook Page.

Facebook has created promotional guidelines for promoting your Facebook Page that are worth a read. Basically, Facebook doesn’t want Page owners to claim you have officially partnered with Facebook by virtue of having a Facebook Page. However, Facebook does want as many links as possible pointing to Facebook.com :)

9. Get more intra-Facebook inbound links by getting more Facebook fans

Because Facebook places links to Facebook Pages on the default version of Facebook users’ profile pages which are visible to search engines, the more fans you get, the more links you’ll have to your Page within Facebook. For Pages with thousands (or even millions) of fans, the number of links can really add up.

facebook-seo-profile-stub1

10. Strengthen intra-Facebook reciprocal linking by getting fans to comment and like content in your stream

When fans comment or like content in your Facebook Page’s stream, Facebook links their name back to their Facebook profile page. As a result, when the profile stubs of those fans who have posted comments and likes on your Page are indexed, Google will see more reciprocal links between your Page and your Page’s fans (in a way that grows organically over time), which it will see as a stronger bond. This creates a virtuous cycle of improved link weight from the indexed profile page stubs to your Page, and vice versa.

facebook-page-seo-comments-likes

Conclusion & Next Steps

While building and expanding your Facebook Page presence requires creative planning and consistent execution, SEO can play a vital role in boosting your Page’s growth rate. While viral distribution limits you to the people your fans are connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase – and as we’ve discussed above, there’s a lot that Page owners can do to maximize their exposure through Google, Yahoo, MSN, Ask, and other popular search engines.

Learn more about building your brand and growing your audience with our comprehensive guide to marketing on Facebook. The Facebook Marketing Bible is available at FacebookMarketingBible.com

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Leave a Reply

229 Responses to “10 Key SEO Strategies Every Facebook Page Owner Should Know”

  1. Facebook for Business SuperGuide says:

    [...] 10 Key SEO Strategies Every Facebook Page Owner Should Know From Inside Facebook: Strategies for employing important SEO tactics within your Facebook Page to help your Page reach more and more Facebook fans. [...]

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  3. David says:

    Thanks for this, one of the best, most comprehensive list of what to do with a FB fan page that I’ve ever read. I definitely learned a thing or two too, so thanks again!

    David

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  5. good list says:

    I think u missed one more point, fb allows to add “info” using apps. “Static fbml” app doesnt seem to support this. Who reads insidefacebook can be added as info in info tab.

  6. Alik says:

    Thank your for tips and I just searching a free way method for advertise my blog. Once again thank you.

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  11. SEO for Facebook Pages - 10 SEO Strategies Every Facebook Page Owner Should Know | Blog: SEO for the Average Joe says:

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  13. Brian DeKoning says:

    Thanks for this post. Really shows the importance of applying basic SEO steps to your FB page.

  14. Beth Mann says:

    GREAT piece. Very comprehensive and helpful. Facebook biz pages often elude me. Never quite sure how they help the average small biz person I work with. Often, he or she will say, “But I only have 36 fans! This must not be working!”

  15. 10 Key SEO Strategies Every Facebook Page Owner Should Know | Work in Retail blog says:

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  16. Emory Cook says:

    Thanks for this great post. It’s the most useful I’ve found online regarding Facebook and SEO. Very informative!

  17. Darklg Web (darklgweb) 's status on Tuesday, 14-Jul-09 18:26:23 UTC - Identi.ca says:

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  20. audrey says:

    I don’t know, facebook never really worked for me. Maybe I should learn all the stuff you’ve mentioned here. I’ll try to do them on my facebook account, but first I have to bookmark this page so I can come back anytime.

  21. Daily Links for Wednesday, July 15th, 2009 says:

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  22. Walter Roth says:

    I’ve read the Facebook Marketing Bible, its well worth the money! Its helpful because media buyers and brand owners I typically present to have bought and reference it as well. When I quote from it folks take note.

  23. Gradiva Couzin says:

    Thanks for the helpful post – there are some good tips here!

    However, I think you missed the mark on this point: “…since Google dings pages when their titles change, modifying your Facebook Page’s name will cost you SEO points.”

    Google doesn’t penalize for changing page *titles*, there is only a problem when a page *URL* changes. The only reason you might get a loss in ranks for changing your HTML title is if you change it from a good title to a bad (no keywords, or so long that your business name is beyond the 66-character cutoff) title.

    Thanks again, great stuff,
    Gradiva

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  25. bebo application says:

    facebook really helps in branding as well as advertising. i just love facebook.

  26. sean says:

    Very nice post. I have just began leveraging my facebook to make a name for myself in the community and drive traffic. The SEO benefits are icing on the cake for me. Thanks a mill!

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  30. Search Engine Optimization Cape Town says:

    Some great ideas here, thanks for the information.

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  33. 10 Strategie SEO per le Pagine Fan di Facebook | Web Design says:

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  34. Jon says:

    Good article, lots of insight for someone relatively new to Facebook. Thanks.

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  36. Social Media Optimization company Chennai says:

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  39. Vic of BusinessAccent says:

    Thank your for sharing this. I just bookmarked it and will follow the steps. I have been studying on how to optimize my Facebook account and page. This is a great help to me.Thanks

  40. Marvin Wilson says:

    This was an awesome post. So detailed and helpful. Thank you for sharing.

  41. Abdul says:

    Great tips. Its useful to make promote our products, site and etc.

    Thanks for sharing.

  42. Susi Schuele says:

    Great information – One thing to note: once you choose your Page name, you can’t change it unless you delete the page. You can’t change the category either, which is pivotal in searches.

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  45. John Barlowe SEO, PPC, Social Media, Search Engine says:

    Excellent, what a thorough post about Facebook! I thank you, and my clients thank you.

  46. Michael says:

    This should be printed out by anyone looking to ramp up their SEO using Facebook. So much potential there if you know how to use it.

  47. Nada says:

    I have read the Facebook help pages and it says you cannot change the Facebook fan page name once you have chosen it, so I’m not sure what you mean here: The bottom line: use your business’s real name as the name of your page. And once you pick your Page’s name, don’t change it. Facebook uses your Page name in the title of the Page, and since Google dings pages when their titles change, modifying your Facebook Page’s name will cost you SEO points.

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  50. Gavin says:

    Very useful article!! Also, take a look at sendible.com. A lot of our users are using sendible to schedule updates to their facebook pages. This gives off the impression that content is always relevant and fresh and gives you the ability to plan ahead and queue up all your updates for the week.

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  52. Loy75 says:

    I think these people want to hear my logic. ,

  53. Arnold83 says:

    After hitting the previous two I fell down on this one. ,

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  55. Nigel Cornish says:

    Great advice, the best I’ve seen on the web. Thanks for posting.

  56. Nigel Cornish says:

    Sorry, forgot to ask: do you recommend ALSO setting up a Facebook group (as well as a page)? Looking forward to your views.

  57. Tips for Optimizing Facebook Pages for SEO and Brand Awareness says:

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  58. SEO Wanna Be says:

    Hi your post is amazing, It’s incredible, I learned a lot about SEO and Man, this thing’s getting better and better as I learn more about internet marketing. Also as part of my ongoing mission to find the absolute best tools to make money, this is without a doubt at the top of my list. Everything happened so fast!

  59. Singapore Residential HDB says:

    Nice post. I learned a lot.

  60. Facebook Connect says:

    Very good points, especially the last one. I recently ran into a situation like this. Someone I had not had any contact with for 8 years, and my last contact was not particularly pleasant, asked to be a Facebook “friend”.

    In this case I declined, with an explanation that, although I declined Facebook, I would be happy to include him in my LindedIn Network.

  61. Cutey says:

    Hello..

    I want to ask a question whether “Facebook punishes page owners who advertise” by blocking intra-facebook links, so that the page owner advertises more and more and they earn more money.

    A few of my pages have gone down in new memberships which came as a big surprise to me.

    One page with 40,000 members had been getting 2000 fans per day..when it suddenly dropped to 50 fans per day. This has happened with few other pages as well, and I find no other reason to explain this.

    Also one other page for which I didnt spend money advertising but which is linked to the same account has also dropped from 400 fans per day to 20 fans per day.

    I cant explain this…

  62. Chris says:

    One of the best articles I’ve read in a long time. Highly informative and essential advice. Using Facebook as a marketing tool is now one of our most valuable methods. Great stuff.

    I have one question though. A few of our Facebook pages have only existed for around 4 months, and do not appear to have any pagerank (and also moz rank values yet). At what point does this information start to appear?

    Cheers,

    Chris.

  63. Mermaid Sue says:

    Not true- I was able to get one w/just over 50 names.

    “One important note: in order to mitigate Facebook username squatting, Facebook requires that your Page have at least 100 fans before it becomes eligible to select a username. If your Page has less than 100 fans, you’ll need to recruit more fans before being able to take advantage of this important SEO strategy.”

  64. SEO für Facebook Fanpages says:

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  65. 6 conseils pour construire une Fan Page Facebook d’entreprise efficace | Erwan Le Nagard says:

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  66. | Marketing Welten says:

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  67. Tony Greg says:

    Thanks a lot for sharing such a useful and informative matter as for as advertising point of view. These days i am looking for ways to market my website.

  68. Neptune Plumbing says:

    Thanks for these tips and strategies. Lots of good information in all your posts that are helpful as we begin to use Facebook for our business.

  69. Jason says:

    one more good idea is to copy your link on your page and post it onto other bigger pages
    this will get people to join and will spread all around the world

  70. learningquranonline says:

    i liked your article and for shore will be applying these things on my face book account and is a great way to promote my stuff also through face book thanks a lot

  71. pat says:

    Some nice ideas, I am planning to use facebook to target younger customers.

  72. Guy Rotberg says:

    I liked the linkage between FB and SEO – didnt know how to deal with it until now. Hope this will work.

    Thanks.

    Guy

    http://www.karmakiss.net

  73. Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg says:

    [...] 10 Key SEO Strategies Every Facebook Owner Should Know (Inside Facebook): We all know Facebook tips and tricks, but did we know we can marry the schools of thought of Facebook optimization and SEO? Let’s dive into Justin Smith’s tips. [...]

  74. Read This Link » 10 Key SEO Strategies Every Facebook Page Owner Should Know says:

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  75. Professional DJ Services - Minnesota DjJ Services says:

    I love facebook, for business and friends and family updates. Still can’t get the fbml tab to work.
    I think people feel like they can trust you more if they see your business on facebook.

  76. Beste Internet Marketing berichten van 2009 « Narrowcasting & Digital Signage weblog says:

    [...] 10 Key SEO Strategies Every Facebook Owner Should Know (Inside Facebook): We all know Facebook tips and tricks, but did we know we can marry the schools of thought of Facebook optimization and SEO? Let’s dive into Justin Smith’s tips. [...]

  77. facebook application developers says:

    Holy Cow! Thanks for such a wonderful amount of information! I really appreciate all the tools and tips contained here.

  78. AMH in OH says:

    Incredibly useful post here – thanks for the insight. I was wondering about “Fans” the most and you addressed it.

  79. apol says:

    thanks for a lot of info that i gathered. I’m really sure that it will help me, i really appreciate the tips for the facebook Page in basic SEO. kip safe! ^^

  80. bambang s says:

    great ideas, thank you
    keep posting more new amazing idea like above

  81. Elizabeth Liza says:

    I really enjoy your seo post for facebook.

  82. m a r c o says:

    Very useful information. Thank you for this awesome post!

  83. 10 Strategie SEO per le pagine Facebook says:

    [...] discussioni, invitarli a condividere e commentare. In questo modo il tuo punteggio sale… Via InsideFacebook Condividi (nessun voto)  Loading [...]

  84. jared says:

    This was a great article about marketing on facebook!

  85. Yoray Narainpersad says:

    Thanks for this. This is quite informative.

    Regards
    Yoray Narainpersad
    SEO Expert

  86. 1 Social Media says:

    Hey Thanks for sharing such a info.

    i will definitely follow those tips

  87. 10 SEO-Tipps für Ihre Facebook Fanseite | WebmarketingBlog.at says:

    [...] wurde dieser Artikel durch eine Veröffentlichung von InsideFacebook.com. AKPC_IDS += [...]

  88. kashif says:

    I got lot of information from here,and learnt something new.

    thanks

  89. kiwi says:

    Excellent article, thanks for the tips. I’m trying to get a corporate fan page to page 1 of google but there is a private persons fan page beating us out, they have less fans, less content, don’t update often. Similar keywords, I just don’t get it? Does anyone know why this fan page http://bit.ly/9bAPCh shows up on page 1 in google for (Genesis Pure) and this company fan page http://bit.ly/bMvX9R shows up on the third page???

    I’m stumped and would love to hear your thoughts, other than she’s hotter! Thanks.

  90. Bill Huntley says:

    Great tips. This has been a slow learning process and all help is valuable.

    A couple of things I’ve added to my ClosetPlace page that you didn’t mention are applications added to the page’s main menu bar. The first is an application offered by Constant Contact to “Join My List” and the other is an RSS/Blog application powered by Social RSS to stream my blog to my Facebook page.

    There’s only so much room on the bar to add applications and so many available, but these two were important to me.

    Aha yourself.

  91. SEO Manchester says:

    Good article, lots of insight for someone relatively new to world of SEO on Facebook.

  92. Tarek El-Nemrawy says:

    very good info, really helpful.
    thank man

  93. Anand says:

    Thanks a lot for these valuable tips. I feel that the restrictions on vanity URL allows to main the quality and I think it’s a right thing from facebook.

    Thank you!

  94. Facebook推廣7法 « Wed Design Blog says:

    [...] Facebook SEO也要注意。讓用戶能在Google及Facebook內留意到你,將增加你在facebook的exposure。 [...]

  95. David Alley says:

    Actually this was pretty interesting. I’ve never even thought of using facebook in anyway linked to SEO before so this was a kind of primer to get me thinking. Thanks

  96. RSA Online says:

    Oh, I squatted on my vanity username with my user account before I setup my fan page. Hope I can transfer that at some stage?

    Maybe this should be noted in #2.

    Anyway thanks for the rest of the tips!

  97. SEM Freak says:

    For point 6 – TweetDeck is great.

    You can update:
    - Facebook status
    - MySpace
    - Twitter
    - LinkedIn

    simultaneously. Cool….

  98. Facebook Application Developer says:

    Now i understand why my fan page not successful.Now i apply that tactics in fan page. give me more method about fan page.

  99. ecentric - web design says:

    Great article. Many useful tips for the business owner getting started on Facebook.

  100. jack fisher says:

    Thanks for sharing a valuable article, very useful tips and strategies for those starting to practice SEO .

  101. Ertan Fırat says:

    time to invest more in Facebook, thanks

  102. Ömer Feyzoğlu says:

    valuable seo tactics , thank you

  103. remote control warehouse says:

    Thanks for the 10 tips. So much about FB isn’t intuitive. Fought my way through FBML yesterday, and now I’ve got a better grip on SEO.

  104. Search Engine Optimization For Facebook says:

    SEO is evolving through the years and Facebook and other Social Networking sites are only becomming more important parts of Search Engine Optimization as a whole.

  105. TOEFL iBT says:

    That was a really useful article. I found extremely useful the static FBML info:) Thanks! I used it immediately.

  106. Santanu says:

    Post is great but I tried every technique defined here but did not get good result. Need a bit more advanced approaches from your end very quickly.

  107. Lucy from By Hand says:

    Have been searching for an article like this for ages. Exactly what I needed. For me the most useful tip was how to get extra info on to the page. Have filled it with keywords and content to make it more appealing than just a wall and not much else.
    Excellent article. Thank you.

  108. Jack Fisher says:

    excellent points
    thanks

  109. vivek says:

    Great dear you covet up maximum points for the seo purpose..its really gonna useful to all….

  110. Omer Feyzoglu says:

    very good summary overall , need to print out for frequent reading.
    thanks

  111. Ertan Fırat says:

    this article goes to my frequent reading list as well.
    thanks

  112. CA Karan Batra says:

    Marvelous Article… Although there’s nothing new in this article and its all common sense, but still many people like me are not able to see wht the author of this post has been… Impeccable man…

    tell me one more thing – would it help if I get backlinks for my Facebook Fan Page??

  113. Salil S says:

    Thankxxx 4 D tips Now Our FB pages are growing fast, After 5 months of reserch…I can do Facebook SEO…simply…

  114. Ali says:

    Hi,

    In reference to: “www.facebook.com/YourUsernameHere. Usernames can be selected at http://www.facebook.com/username.”

    As soon as I clicked that link, it attached my business name (Remodelize) to my personal facebook page and not my business page. I don’t know how that happened (probably because I was on my personal page to begin with when I clicked the URL) but it doesn’t look good…

    Is there a way to fix this??

  115. Speak_English says:

    Thank you, this will help us a lot!

  116. beautiful-car says:

    Thank you, it’s very interesting

  117. Yohan says:

    One of the best and most informative articles I’ve read on Facebook SEO for business. This information certainly helps make the climb up the FB learning curve a bit easier.

  118. Bharath Ram says:

    Thanks for the really wonderful tips. Helped me to take my facebook fan page to the next level.

    You could use commenting by connecting to facebook feature though.

  119. Heather williams says:

    I read your post. Its interesting and very nice to read. thanks.

  120. korean cosmetics online shopping says:

    FB marketing worked very well for us, we got a PR4 within 8 months.

  121. Facebook: Die 10 Facebook-SEO-Tipps, die jeder Facebook-Seitenbetreiber wissen sollte | Blog zu Social Media, Facebook, Twitter, SEO, SEM, SEA says:

    [...] Ursprungsartikel (in englischer Sprache) wurde auf  insidefacebook.com publiziert. Der Artikel wurde von mir sinngemäss frei Übersetzt und leicht [...]

  122. Jimmy says:

    Its very informative for professional use. I read and follow all the tech-tics . I wait for your more new post like this.

  123. 10 técnicas de SEO para páginas de fãs no Facebook | Escola de Ganhar Dinheiro says:

    [...] conhecimento e implementação de diversas técnicas, incluindo técnicas de SEO. Recentemente o InsideFacebook escreveu um artigo interessante sobre a esta matéria de SEO em páginas de Facebook, e embora já [...]

  124. Colhendo Grana » Blog Archive » 10 técnicas de SEO para páginas de fãs no Facebook says:

    [...] conhecimento e implementação de diversas técnicas, incluindo técnicas de SEO. Recentemente o InsideFacebook escreveu um artigo interessante sobre a esta matéria de SEO em páginas de Facebook, e embora já [...]

  125. Lahiru says:

    WOW ! interesting stuffs some , specially about selecting name for facebook page, Keywords rich name always not good, thats good point for all.

  126. Martin Orengia says:

    Awesome! Really interesting body.
    Congrats.

  127. Ron Gionta says:

    Very nice article and greatly appreciated. Is it possible that I would have no “Company Overview, Mission, and Products” in the Info tab? All I have is Location and Website. How can I access these?

  128. Jack Fisher says:

    Great post-great advice
    thanks a lot
    Jack

  129. James says:

    Thanks. I did knew that there are some technique with optimizing fan page. But really excited to see this many techniques. Now waiting to implement it. And I guess, there can be more of such applications which can be helpful?

  130. Ertan Fırat says:

    great tutorial
    great advice
    worth thousands

    thanks
    Ertan F.

  131. Sport meals says:

    Very useful tips. thanks a lot

  132. Joe R says:

    These are great tips and very comprehensive for the beginner to understand. Thanks a lot.

  133. Saskatoon Web Design says:

    This article would be worth a fair amount of money so thanks Justin for sharing it.

    I especially like the “Create “Static FBML” boxes and tabs to place lengthy content and more static links on your Page”

    Bookmarked!

  134. ABCD says:

    Nice Article.. Thanks for sharing.. !

  135. SMS says:

    Nice Article.. Thanks for sharing.. !

  136. Internet Business says:

    One of the best articles and informative more I’ve read on SEO Facebook for business. This information helps definitely make up AFP learning curve a little easier. :)

  137. hospedagem gratis says:

    I’d pay for this article, thanks for giving it for free.

  138. New Innovative Products says:

    Great article. I created a facebook page for my business using all these tips.

  139. Jools Stone says:

    ‘Once you pick a Facebook username/URL for your Page, it cannot be changed – ever.’ Bugger, am just about to buy my first domain too. Very useful post, just wish I’d seen it a week ago!
    Jools

  140. Online marketing Calgary says:

    Justin, thanks a bunch for putting together the post. Just wanted to reiterate that pages and groups are two different things. I made a mistake trying to figure out how to optimize a group, only to learn later that pages are only thing that Facebook opens up for crawling. Thanks again!

  141. Colton Shane says:

    Thank you for the post! I was wondering how I could use Facebook to my advantage but I didn’t know there was so much that I could do! I thought the only thing was to throw up a fan page with my link and never touch it again.

    Do you know if Facebook uses nofollow?

  142. Prize sluts, one night stands and the KPIs your page should have « social bear says:

    [...] – users do search in Facebook AND on Google.  Make sure your page comes up in search results – this post on Inside Facebook makes it [...]

  143. kfsion says:

    Just an FYI – Facebook page links are all nofollow. So they don’t actually give any link juice or PR value to the destination URL.

    That said, links are good, they drive qualified traffic to your site.

  144. jb in indiana says:

    Even though FB, and other sites are nofollow, I think in today’s search engine algorithm that these links still count as a positive.

  145. Facebook en klanten krijgen voor zelfstandige professionals – wordt een klantenmagneet says:

    [...] [...]

  146. SEO Facebook – Welche Faktoren beeinflussen das Ranking? « Der Unternehmensblog von adocom says:

    [...] Lese auch: aimClear blog, SEOmozBlog , Inside Facebook [...]

  147. SEO for facebook users | TunisDesign says:

    [...] course to learn more details I encourage you to see this link Related Posts:Start a forum for your blog?How to promote your business via facebook ?WelcomeHow to [...]

  148. Houston Website Design says:

    Well, by using these strategies I have created by my own business page in Facebook. It is wonderful article, I really loved it.

    You have mentioned some of the key points.

    Thanks for sharing it.!

  149. Professional Softtech says:

    Thank you for sharing the wonderful article.

    Really interesting mate! I have followed all the steps mentioned by you.

    Regards,

    Chintan

  150. leonardo says:

    Great POST!!!
    Does anyone on here know how make the posts posted on Facebook pages available to members only? so it will force people to join so they can see the wall

  151. sarah says:

    hello,my frnds arent able 2 add me on facebook everytime they try facebook give them this” do u knw this user personally? to prevent misuse of facebook. this request cant be send.to learn more visit the help centr. can anyone tell me how 2 fix it please
    thank you

  152. Frank P says:

    Great strategies here – some I would never have considered.

  153. Websites for accountants says:

    I agree with Frank. I think many people miss the potential opportunity to use social media for SEO benefit, and this article does a great job at providing good tips to help achieve that.

  154. web designers mombasa says:

    @Leonardo that isn’t possible. But you can do that by creating a custom FBML tab then you can put code where someone has to like your page before he or she can view any content. I’ve seen lots of big brands doing that on Facebook.

  155. Posts 09/04/2010 | The Gregarious Phat Man says:

    [...] 10 Key SEO Strategies Every Facebook Page Owner Should Know [...]

  156. Tutus and Pettiskirts says:

    Nice read. I really, really appreciate the time that was put into this article. We are looking for ways to bump up pretty much everything in regards to fb. There are tons of things here that we can learn and use!

  157. Susan Schlenger says:

    Your advice needs to be updated. As of August 23rd, FBML (and My Info) Boxes cannot be located on the left side of the Wall. I spent an hour trying to do this before I found this out.

  158. Christien says:

    Nor does Google ding you for changing your website’s page title… that’s part of SEO… optimizing your title. It’s a 50/50 chance it’ll help or hurt.

  159. Harold says:

    definitely helpful – the like box has increased our fans 200% since adding it.

  160. 10 Tipps für die Facebook-Seite | Social Media Supervision says:

    [...] insidefacebook.com] Social [...]

  161. Paul T says:

    Thanks for the tips. I had never thought of having a Facebook page up until this point and had never thought in the terms of how SEO works with Facebook.

  162. Pest Control Sydney says:

    Excellent, i have been wondering how to set up a page on facebook for myself and came across your article and it has given me the insight to launch a biz page so thanks heaps,invaluable info.

  163. Always Tired says:

    Fantastic article, I’ve known about a few of these previous to reading this – although I had no idea I could leverage facebook as a platform so significantly for promotion. Thank you for the insight and excellent content.

  164. Fayetteville web design says:

    I really, really appreciate the time that was put into this article. We are looking for ways to bump up pretty much everything in regards to fb. There are tons of things here that we can learn and use

  165. Victor Langrum says:

    have been visiting ur blog for a few days. really enjoy what you posted. btw i’m conducting a study regarding this area. do you know any other good sites or perhaps forums where I might get more information? thanks a ton.

  166. trisha says:

    Awsome guys, this article is a big help for those beginners need to know more about facebook accounts.

  167. Earn says:

    Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert.I have created a free report detailing the various ways to buy fb credits. I would really appreciate your feedback on it. Thanks,

  168. Rug Firm says:

    Thanks. Very informative post. Although it takes time to master all strategies suggested by this article, it includes some very helpful tips. I imagine the printed version of this article will serve as a useful manual to Facebook Pages.

  169. Mani says:

    You are now my favorite facebook site!! I appreciate the depth of this information. I feel like facebook changes too quickly to keep up but I’ll be right back here for the updates!!

  170. Klára Čikarová says:

    Thanks for useful tips!

  171. How to create a Facebook business page » The Twenty Ten Club says:

    [...] 3. Inside Facebook’s 10 Key SEO Strategies every Facebook Page Owner should know Justin Smith’s detailed overview shows you how to optimise your Facebook page step by step: http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/ [...]

  172. Ankush Kohli says:

    Perfect article to become a facebook marketer, thanks!

  173. Gareth Debenham says:

    I have a question for anyone that can help…
    I have a facebook page – name is the business name. I have found a fan has decided to set up a page – the exact same name! Ironically google search shows the fans page and not our “official page”

    The rub being that folks find the fan’s version thinking its us – we post several meaningful links/articles/press related matters – the fan’s page has very little content.

    How can I get google to recognize our page as the default for anyone searching?

  174. Tayyab Rasool says:

    nice article but i have some problems in this

  175. Josh Constine says:

    @Gareth: If the fan’s version of your Page is actually trying to impersonate your Page, you can use the link at the bottom left of their Page to report it to Facebook as an impostor.

  176. Barb Chamberlain says:

    Great post–I’m getting started with a business and will work my way through this.

    One thing you didn’t drill down into: choosing the page’s category. You say it’s important, as does one of the commenters, but not how to evaluate and choose.

    I’m searching on Facebook under relevant terms and looking at the business pages that come up and what category they chose. I read another post that suggested creating multiple pages under different categories but that seems as if it would diffuse your community and increase the maintenance effort.

    Any thoughts on the merits of the various categories?

    @BarbChamberlain

  177. Josh Constine says:

    @Barb: That’s an interesting question. I’ll look into what are the advantages of the different categories.

  178. Manoj says:

    Question:

    Is there a way to see how the pages that have been indexed are ranked without having to type it in at Google and then start searching.

  179. Mike's Shubic says:

    Great post. Question…I post a lot of links on my fan page, however Google Webmaster Tools only shows a handful…I’m wondering if there is a difference when placing the link directly in the comment box verses using the “attach” link icon? Any thoughts there? I suspect that it’s better to put the link straight into the post…that by using the “attach link” icon that Google is not giving credit for out-bound links. Thoughts?

  180. Josh Constine says:

    @Mike: We’ve heard that posting a link within a simple status update can deliver more traffic than a rich story with the link’s headline, a thumbnail image, and blurb. Simple stories may get preference from EdgeRank, or be distributed to a wider variety of mobile devices.

  181. Mike's Shubic says:

    Thanks Josh, I suspected that.

  182. seo in chennai says:

    What do you think of pop-under exchanges? I’m having trouble getting visitors to my site,
    so I’m thinking about trying one. Are they effective???

  183. Paul Harris says:

    nice SEO tips.

  184. Search Optimization for Social Media | Stephanie Schwab: Socialologist says:

    [...] is not clearly optimizable and it’s improving only slowly.  It is true that there are some best practices for Facebook search optimization, including appropriate keyword use (in your info page, photo titles, and status updates); choosing [...]

  185. vivek says:

    Thank you so much for such awonderful info

  186. carol says:

    Excellent article with lots of interesting and informative SEO strategies, clearly explained, that will help your facebook fanpage

    Thank you
    Carol Dodsley & Dynamicmike
    keeping you in front of your customers and ahead of your competition

  187. pettags4less says:

    Thank your for sharing this. :)

  188. cacooma says:

    Informative post. This was very useful for me! Thank you tons.

  189. Is your Facebook Page Missing a Welcome Tab? says:

    [...] 10 Key SEO Strategies Every Facebook Page Owner Should Know 9 Ways to Enhance Your Facebook Fan Page [...]

  190. Gilberto Cintron says:

    Very informative. Thank you for these excellent points. I am always trying to up my seo and this information has proven to be invaluable.

  191. webdesign los angeles says:

    I agree..these are the top strategies each company uses.

  192. Dream Media Design says:

    Found this blog very interesting thank you i am always trying to build my links up this has helped me out alot

  193. zaira says:

    WOW, what a great list!!! I have learned a lot:-) Please keep up the good work, I will check back again soon.

  194. Yolanda says:

    How do I LIKE others pages in Facebook from my Business Page?

  195. Beybin Esen says:

    Facebook doesn’t allow you to change Facebook Fan Page’s name. Dumbs.

  196. Palestine Students Forum says:

    Waaaaw nice steps
    thank you very much for this strategies

  197. KOJO BONTI- AMOAKO says:

    Thanks so much for this content…. very useful steps.

  198. jackid says:

    Thanks and i would like to add some more information to this .
    the links section on top of the page tab can also be utilized for this purpose

  199. Pest Control Sydney says:

    Got a lot out of this post, ta!

  200. Tarifvergleich says:

    Great information – One thing to note: once you choose your Page name, you can’t change it unless you delete the page. You can’t change the category either, which is pivotal in searches.

  201. 5 Key Items Your Facebook Page MUST Have « Social Radio Pros says:

    [...] Facebook is one of a series of ways to acquire more traffic.  Use it correctly, and you’ll reap the benefits. [...]

  202. fajas colombianas says:

    SEO is very confusing. Some say do this, do that, while others say not to do so. But Thanks for these tips and strategies. I’ve heard a Lot of good information in all your posts that are helpful.

  203. Swayam Infotech says:

    What you all guys think about creating some more powerful ALGORITHM instead of doing manual SEO ?

  204. arabic alphabet says:

    Just combine as many resources and let everything be natural, SEO needs time.

  205. Is there a way to optimize Facebook Profiles and Pages for search engines ? - Quora says:

    [...] Kulkarni, Web guy, SEO, UI and UX enthusiast an… This resources should help you get started 1) http://www.insidefacebook.com/20… 2) http://www.socialmediaexaminer.c…Insert a dynamic date hereView All 0 CommentsCannot add [...]

  206. Tyler says:

    Same strategy with many types of SEO is just to keep it real. There’s so much great info here and it’s all solid. Facebook can be a great way to expand your on line presence but always remember about who your target searches will be.

  207. Social Media & SEO: Top 10 Tips to Optimize Your Facebook Page « When digital marketing goes international says:

    [...] of Facebook Pages in search engines, the platform itself has recently concentrated on offering new opportunities for Page owners to improve their Pages SEO – while creating benefit for Facebook as well of [...]

  208. International Digital Marketing » Social Media & SEO: Top 10 Tips to Optimize Your Facebook Page says:

    [...] of Facebook Pages in search engines, the platform itself has recently concentrated on offering new opportunities for Page owners to improve their Pages SEO – while creating benefit for Facebook as well of [...]

  209. How to get the most out of your Business Facebook Page says:

    [...] go and check out this article on 10 Key SEO Strategies every Facebook page owner should know. We’ll sum them up here, but it’s worth the time to read through the [...]

  210. 20 sätt att marknadsföra din Facebook Fan Page: Del 3/4 | Sociala medier för beslutsfattare says:

    [...] Du kan använda dig av Googles Keywords Tool för att hitta inspiration till relevanta nyckelord och se hur många som söker på dessa ord varje månad. Tänk på att inte bara välja breda sökord som “musik” eller “sport” och inte heller för nichade ord eller fraser som ingen söker på, utan försök ta fram sökord och sökfraser som har lagom många sökningar utan allt för hög konkurens. Det finns yttligare SEO knep du kan använda dig av för Facebooksidan som du kan läsa om här. [...]

  211. Manuelle Reinigungssysteme says:

    very nice! Thank your for tips.

  212. Richard Cummings says:

    I was just doing some research on the value of Facebook as it relates to SEO efforts. This is tremendously valuable page on that topic. Thanks for putting it together,

    Richard

  213. Roadie says:

    good stuff. when you say get more links to your facebook page, you mean the regular page or the vanity fan page?

  214. Layouts for Facebook says:

    Thanks for the tips. Great post!

  215. Prospect list says:

    Thank you! I never thought we could optimize Facebook!! this is great and valuable information!

    Dalia

  216. Alex Zagoumenov says:

    Thx for the post, Justin! Great summary of key actions!

  217. Pest Control Sydney says:

    Excellent Tips for facebook page. Social media is on the rise, everyone needs to explore this new marketing medium.

    Thanks for sharing…

  218. jual bali ratih says:

    Great thanks alot this is great and valuable information!

  219. Setting up Business Facebook page says:

    [...] [...]

  220. With Google indexing Facebook pages and Bing adding Facebook likes to it's search results, is it feasible that content on Facebook Pages themselves can or will ever be search optimised? - Quora says:

    [...] on Facebook Analytics… Anon User wrote a great summary of how to optimize a page for SEO: http://www.insidefacebook.com/20…Here's the external pageview referrers for a BrandGlue.com client with >100K fans – note how [...]

  221. Top 4 Compelling Reasons for a Website Even If You’re on Facebook — SocialBizNow: A Real-World Guide To Social Media says:

    [...] Search Engine Optimization (SEO), and to making sure your content is relevant . Facebook also has opportunities for SEO, which should not be neglected, but they’re limited to Facebook and the relationships and [...]

  222. 5 Tips to kick-off Facebook SEO | Mediatorr Digital Marketing says:

    [...] marketing and SEO efforts. We look at the five most important things you can do to make your Facebook SEO [...]

  223. Choosing A Vanity URL for Facebook SEO says:

    [...] Inside Facebook gave this guide to naming your facebook page in 2009 and I think it holds true today. [...]

  224. 7 ways Facebook’s Subscribe button can be a nonprofit game-changer says:

    [...] updates on a Facebook profile enhance your organization’s ability to appear in search results. Imagine the National Wildlife Federation petition to fight global warming showing up in Google [...]

  225. Top 5 Facebook Strategies for Travel and Tourism Brands | LearnAboutUs.com says:

    [...] - 10 Key SEO Strategies Every Facebook Page Owner Should Know by Inside Facebook [...]

  226. Facebook Page Strategy « « morpheus-studios.com morpheus-studios.com says:

    [...] is a great article that explains some great ideas on Facebook Page stratety: http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/ Facebookhire a designerhow to build a websiteonline marketingpage Share [...]

  227. 5 Lucky Facebook Links for Business & Entrepreneurs says:

    [...] 10 Key SEO Strategies Every Facebook Page Owner Should Know – Good tips to help your Fan Page to get found. Share [...]

  228. Learn How to Monetize Facebook Pages with These StrategiesThat Training Guide says:

    [...] out these additional 10 Facebook Page tips from [...]

  229. How to Use Facebook to Generate More Leads for Your Business | 60 Second Marketer | @AskJamieTurner says:

    [...] you want more detailed tips on advertising and SEO on Facebook, InsideFacebook.com offers 10 Key SEO Strategies Every Facebook Page Owner Should Know. Check it out as well so that you can maximize your official account/fan page and achieve the [...]

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