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Starbucks Giving Away Free Ice Cream Through Facebook App
July 8th, 2009
| By Matt Holliday | 13 Comments » |
Starbucks is promoting its launch of branded ice cream by giving away hundreds of free pints to Facebook users through a new Facebook app called, imaginatively, “Share a Pint of New Starbucks Ice Cream.” The gifting application allows users to send friends (or themselves) a coupon for free ice cream. Free pints and discount coupons are available through July 19.
Each hour, Starbucks is offering 800 coupons for free pints. The free ice cream goes quickly, but if you don’t pounce on the offer in time, there’s the consolation prize of a coupon good for $1.00 off a pint of the new ice cream. The promotion is already very popular, and in my three attempts at grabbing a free pint, I’ve only been able to produce the discount coupon so far.
A few large companies have used free products to successfully promote their brand on Facebook. Late last year, Papa John’s offered new fans a redemption code for a free medium pizza with any online order. Papa John’s added 125,000 fans in one day through a combination of Facebook engagement ads and the free pizza offer. Each Papa John’s fan is now receiving branding information and advertisements in his or her feeds – a great way for companies to stay top of mind with customers through Facebook.
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July 8th, 2009 at 9:59 am
The typical US only – Mars, Snickers, Pizza (all were US Only)
US$ is not accepted as main currency outside the 50 states!
US$ (coupons, discount cards or vouchers) or US Zipcode (typically for posting it) for these free/discounts offers do not make it a worldwide appealing offer
July 8th, 2009 at 11:06 am
In addition to Jamie Ellis’ comment, prices for goods sold by the likes of Starbucks outside the US tend to be inflated heavily too.
July 8th, 2009 at 11:32 am
doesn’t this violate the terms. you aren’t supposed to incentivize invites. right?
July 8th, 2009 at 3:06 pm
[...] Starbucks Giving Away Free Ice Cream Through Facebook App By Matt Holliday Starbucks is promoting its launch of branded ice cream by giving away hundreds of free pints to Facebook users through a new Facebook app called, imaginatively, Comments (0) [...]
July 8th, 2009 at 3:20 pm
Starbucks Giving Away Free Ice Cream Through Facebook App…
Thank you for submitting this cool story – Trackback from NewsPeeps…
July 15th, 2009 at 3:45 am
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July 16th, 2009 at 12:32 pm
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July 23rd, 2009 at 7:00 am
[...] the the most popular brand on Facebook. How? A good combination of a well-done Facebook Page, fun promotions for fans, and effective Facebook home page Engagement Ads. In fact, Starbucks gained nearly 200,000 [...]
July 23rd, 2009 at 10:54 am
[...] to become the most popular brand on Facebook. A good combination of a compelling Facebook Page, fun promotions for followers, and an effective Facebook home page made it happen. In fact, Starbucks gained nearly 200,000 [...]
July 23rd, 2009 at 6:43 pm
[...] the the most popular brand on Facebook. How? A good combination of a well-done Facebook Page, fun promotions for fans, and effective Facebook home page Engagement Ads. In fact, Starbucks gained nearly 200,000 [...]
July 28th, 2009 at 9:50 pm
[...] was running its free pastry giveaway. Earlier this month, the company also purportedly gave away free ice cream through Facebook as [...]
August 2nd, 2009 at 6:34 pm
hey watz ^
November 21st, 2009 at 10:38 pm
[...] has been giving away free ice cream through its Facebook [...]