Starbucks Giving Away Free Ice Cream Through Facebook App

Starbucks is promoting its launch of branded ice cream by giving away hundreds of free pints to Facebook users through a new Facebook app called, imaginatively, “Share a Pint of New Starbucks Ice Cream.” The gifting application allows users to send friends (or themselves) a coupon for free ice cream. Free pints and discount coupons are available through July 19.

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Each hour, Starbucks is offering 800 coupons for free pints. The free ice cream goes quickly, but if you don’t pounce on the offer in time, there’s the consolation prize of a coupon good for $1.00 off a pint of the new ice cream. The promotion is already very popular, and in my three attempts at grabbing a free pint, I’ve only been able to produce the discount coupon so far.

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A few large companies have used free products to successfully promote their brand on Facebook. Late last year, Papa John’s offered new fans a redemption code for a free medium pizza with any online order. Papa John’s added 125,000 fans in one day through a combination of Facebook engagement ads and the free pizza offer. Each Papa John’s fan is now receiving branding information and advertisements in his or her feeds – a great way for companies to stay top of mind with customers through Facebook.

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14 Responses to “Starbucks Giving Away Free Ice Cream Through Facebook App”

  1. Jamie Ellis says:

    The typical US only – Mars, Snickers, Pizza (all were US Only)

    US$ is not accepted as main currency outside the 50 states!

    US$ (coupons, discount cards or vouchers) or US Zipcode (typically for posting it) for these free/discounts offers do not make it a worldwide appealing offer :(

  2. Martin Lewis says:

    In addition to Jamie Ellis’ comment, prices for goods sold by the likes of Starbucks outside the US tend to be inflated heavily too.

  3. Brian Breslin says:

    doesn’t this violate the terms. you aren’t supposed to incentivize invites. right?

  4. Thermal Coffee Mugs says:

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  8. Starbucks Becomes the Most Popular Brand on Facebook says:

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    [...] the the most popular brand on Facebook. How? A good combination of a well-done Facebook Page, fun promotions for fans, and effective Facebook home page Engagement Ads. In fact, Starbucks gained nearly 200,000 [...]

  11. Starbucks now most popular brand on Facebook [news_blog] | Ian Sherr says:

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  12. Ahleiysa phillips says:

    hey watz ^

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  14. marketing2morrow » 10 Gebote zum Aufbau von Markenkult says:

    [...] 7 Millionen Markenfans empfangen werden. Des Weiteren war Starbucks eine der ersten Marken die Coupons für Gratisgetränke über den Social Media Kanal verteilte. Ein eigener YouTube Kanal zeigt darüber hinaus die [...]

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