Facebook Releases New “Fan Box” Widget to Turn Website Visitors into Facebook Fans

coke-facebook-fanboxIn a move to increase the power of Facebook Pages, Facebook has just released a new widget that allows brands and businesses to share status updates from their Facebook Page – and get new Facebook fans – on any website.

The new “Fan Box” widget, built on Facebook Connect, allows Page owners to put a piece of their Facebook Page anywhere on the web.

Facebook says the Fan Box widget is designed to help convert website visitors into Facebook fans. It’s a smart move by Facebook to make it easier for brands and businesses to encourage more of their customers to become fans of their Facebook Pages.

“Users can view the most recent posts from the Page, see a list of other fans (including their friends), and, most importantly, become a fan without leaving the site,” Facebook Product Manager Mark Kinsey says. “Additionally, if a user visits the site and isn’t logged in to Facebook, the user can log in and become a fan directly inline as well.”

In other words, users can authenticate themselves to the widget using Facebook Connect in order to become Facebook fans without leaving your page. Later, when logging into Facebook, fans will see your updates in their stream just as they would any other Page they had become a fan of inside Facebook.com.

How should the new widget be implemented? For many brands and businesses, the new widget can be integrated into sections of your site where fans and customers already go to get news and updates, akin to an email newsletter subscription or RSS feed. For example, here’s how it looks live on LanceArmstrong.com:

lance-armstrong-facebook

Or, if your campaign is designed to drive more fans of your Facebook page, the new widget could obviously play a more important role in your website. See more Fan Box integrations here: Kings of Leon, Lenny Kravitz, Roger Federer, ABC News, National Public Radio, Newsweek, World Wildlife Fund, (RED), Coca-Cola, Tide, Herbal Essences and Blackberry.

Page administrators can add the Fan Box to their site by adding a JavaScript code snippet. Just click on “Add Fan Box to your site” underneath your Page’s profile picture. You can then choose whether you want to include both a stream of recent posts and a list of fans, as well as the dimensions of the box. The minimum width for the widget is 200px, and height can range up to 554px with all the options included. More details are on the Developer Wiki.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

45 Responses to “Facebook Releases New “Fan Box” Widget to Turn Website Visitors into Facebook Fans”

  1. Facebook Releases New “Fan Box” Widget to Turn Website Visitors into Facebook Fans | Rick Williams says:

    [...] Facebook Fans Published by Rick on July 8, 2009 in Uncategorized. View commentsComments via [...]

  2. David Stillwell says:

    There is no comparable feature for applications on Facebook. We have to tell users to go to the application about page and then add themselves as a fan from there. Facebook need FBML code such as so that we can encourage users to become a fan from within our apps.

  3. links for 2009-07-08 | Company K Media says:

    [...] Facebook Releases New “Fan Box” Widget to Turn Website Visitors into Facebook Fans Facebook Releases New “Fan Box” Widget to Turn Website Visitors into Facebook Fans (tags: facebook webdesign widgets facebookpages) [...]

  4. iframe says:

    It is just an facebook.com/connect iframe. Easy and good. They can add more features later.

  5. Webbyist » » Facebook wants you to become a fan with the new “Fan Box” says:

    [...] Facebook wants you to become a fan with the new “Fan Box” by Dominic Rivera on July 08, 2009 | 0 Comments | News Facebook has released the Fan Box widget that would turn website visitors into fans, Inside Facebook reported. [...]

  6. Good Thang Blog » Blog Archive » Facebook Releases New “Fan Box” Widget to Turn Website Visitors into Facebook Fans says:

    [...] Unfortunately there is still no API for soliciting fans directly through applications on Facebook.  (more…) [...]

  7. iframe says:

    i had suggested this 2 months back! “Facebook page wall should be iframe embeddable in any external website”

    http://www.insidefacebook.com/2009/04/20/page-squatting-the-next-challenge-for-facebook-pages/#comment-20651

  8. Hilke says:

    Is it possible to embed the widget in a MySpace page? The javscript doesn’t work of course…

  9. 0.2 » Facebook introduce il Widget Fan Box says:

    [...] | InsideFacebook Condividi questo [...]

  10. Facebook Fan Box Widget For your Site says:

    [...] Facebook Releases New “Fan Box” Widget to Turn Website Visitors into Facebook Fans – Inside Facebook [...]

  11. Justin Smith says:

    Hilke, I think MySpace scrapes out the JS if I remember correctly.

  12. Literanista says:

    Is this available for group pages?

  13. Tom Kolega says:

    How do you integrate the Fan Box into MySpace? Just tried it 2 different ways but wouldn’t work…any guidance here is appreciated. Thanks

  14. 10 Key SEO Strategies Every Facebook Page Owner Should Know says:

    [...] created a “Find Us On Facebook” badge which it encourages Page owners to use. The new Fan Box widget for Facebook Pages also includes links back to your Facebook [...]

  15. Use social media as Customer Support tool « Host1plus’s Blog says:

    [...] site administrator or website Design Company). Recently Facebook announced about the possibility to embed the Fan Page box easily, which allow becoming Fan without going to Facebook. This is one step forward to the live [...]

  16. Cy Pendergrass says:

    I was wondering if someone could help me answer a few questions or at least point this newbie in the right direction. Does the fanbox use persistent cookies? Is the fanbox resizeable? I read the DeveloperWiki but am unsure what/where to find the answers. Please help. Thanks! -Cy

  17. barbara taden says:

    I have tried to find the place to add this ‘become a fan’ box and it is nowhere to be found. How do I do it? I read that the link is under the edit the profile area, but nothing is there.

  18. MonaEve Design Blog » Blog Archive » 5 Essential Pieces to the Blog Puzzle says:

    [...] Install a Facebook Blog Widget or Badge | DavidDalka.com More Information About Facebook Widgets: Facebook Releases New “Fan Box” Widget to Turn Website Visitors into Facebook Fans | InsideFaceb… Facebook Dashboard Widget | [...]

  19. Facebook Widget says:

    I am also facing difficulty to add this ‘become a fan’ please need your help.

  20. Facebook Launches New Widgets Center says:

    [...] that stood as the only widget; more recently, teh company has released the Live Stream Box and then the Fan Box. Today with the Widget Center, Facebook has released 2 more widgets, the Photo Badge and Page [...]

  21. Facebook Widgets « Mingo says:

    [...] that stood as the only one; more recently, the company has released the Live Stream Box and then the Fan Box. Today with the new site, Facebook has released 2 more widgets: The Photo Badge and Page Badge. The [...]

  22. How Will Facebook’s Fan Box Widget Affect Online Ads? says:

    [...] weeks ago, Facebook launched a new “Fan Box” widget, allowing Page owners to add a widget to any website to turn visitors into Facebook fans. Since [...]

  23. John Bales says:

    I am trying to add the Fan Box widget to my EXISTING page. Everytime I try it wants me to create a new page and I dont want to do that.
    Can someone tell me how to add this to my existing facebook page so people can become fans of us.

  24. 10 Key SEO Strategies Every Facebook Page Owner Should Know | Instant Money Machine says:

    [...] has also created a “Find Us On Facebook” badge which it encourages Page owners to use. The new Fan Box widget for Facebook Pages also includes links back to your Facebook [...]

  25. 10 Key SEO Strategies Every Facebook Page Owner Should Know « Blotner Social Media says:

    [...] has also created a “Find Us On Facebook” badge which it encourages Page owners to use. The new Fan Box widget for Facebook Pages also includes links back to your Facebook [...]

  26. mobitunes says:

    great information thanx for sharing

  27. Ari Herzog says:

    Any idea why the wordpress widget only appears on the main landing page and not individual posts and pages?

  28. Danielle says:

    I need to know how to let existing and future friends become fans of my existing page before my ‘friends’ reach 5000, which is coming fast! Is this possible?? Please help.

  29. Kenny Leach says:

    @Danielle, I have my fan page link on my personal profile and as I add friends I go to my fan page and use suggest to friends link below pic. I hope this helps.

  30. BHIS! erweitert Aktivitäten in Facebook – eine Anleitung says:

    [...] wird diese Fans zur neuen Facebook Fan-Seite führen. Neben Buttons und Texte ist der Einsatz eines Fan-Seiten Widgets überlegenswert – wir haben uns für ein Widget entschieden, damit auf dem ersten Blick die [...]

  31. Nha Pocket says:

    hii ,, i stiiL cnfiuse hoW 2 use apps mingO fOr mY Hp ,, tHanks ,,

  32. Jackie says:

    I read through all of these comments but still do not see clear instructions for adding a Fan Box widget to my nonprofit org. website. I logged into FB, and followed the instructions but they do not work. When I copy/paste my info from FB to my website, all that comes up is the text … not the widget. PLEASE HELP – THIS IS SOOOOOOOOOOOO FRUSTRATING.

  33. Alex Walker says:

    Looks bad on my wordpress’s template design :(

  34. zac says:

    is it possible to put a fan box for my dj page on facebook onto my own facebook profile and onto event walls that i may be dj’ing at? because ihave tried copying the code and it doesnt turn to a widget it just stays as the code.
    someone help!

  35. Christopher Robinson says:

    Sweet widget, Trying to get it through our approval process so I can implement asap. Keep up the great work!

  36. Erika says:

    Does anyone know how to track how many people have become fans within a certain time period?

  37. 68.69.53.13:80 says:

    You have a really fantastic website! Keep up the good work, I look forward to seeing much more of your posts.

  38. heri says:

    ^_^

  39. Lia Keyes says:

    If any of you are having difficulty finding the page with the Facebook social plug-ins, here it is:

    http://developers.facebook.com/plugins

  40. sam23 says:

    Its a massive development IMHO.

  41. Brandt says:

    Great info and I look forward to ready other usefull information.

  42. Social Media & SEO: Top 10 Tips to Optimize Your Facebook Page « When digital marketing goes international says:

    [...] its search engine ranking. It can be done with text links, a “Find Us On Facebook” badge or a Fan Box widget for Facebook Pages [...]

  43. International Digital Marketing » Social Media & SEO: Top 10 Tips to Optimize Your Facebook Page says:

    [...] its search engine ranking. It can be done with text links, a “Find Us On Facebook” badge or a Fan Box widget for Facebook Pages [...]

  44. Mary Ann says:

    What if you want to add a fan box like this in a widget to your web site page from someone else’s fan page not your own, Is this possible? Say a page you yourself are a fan of and you want to display recent posts by that fan page on your own website?

  45. Your Business: Facebook SEO, continued | Pompano Today says:

    [...] has also created a “Find Us On Facebook” badge which it encourages Page owners to use. The new Fan Box widget for Facebook Pages also includes links back to your Facebook [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media and Digital Content Mktg. Coordinator

Multi-Media Corporation/Digital Magazine Publisher
New York (Midtown), NY

PR & Social Media Account Director

Manifest New York
New York, NY

Real-Time Desk Lead (Social Editor)

The McClatchy Company
Washington, DC

Senior Producer, Digital and Social Media (UNF)

United Nations Foundation
Washington, DC

Editor

Marketing Firm
Miami, FL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us