Comments on: 1-800-FLOWERS Launches Store Inside its Facebook Page

By: 1-800-Flowers Gets Analytics Tool for Measuring Facebook-Based Retail Sales | GoSocial.dk - Social Media Marketing

Wed, 30 Sep 2009 16:05:48 +0000

[...] a company that builds white-label storefront widgets for companies including 1-800-Flowers; the florist’s storefront, launched in early July, lets consumers on sites like Facebook make purchases without having to [...]

By: Pages Facebook des marques de shopping : 8 pratiques à connaître

Pages Facebook des marques de shopping : 8 pratiques à connaître — Fri, 07 Aug 2009 12:55:52 +0000

[...] à leurs fans de partager les produits en les publiant sur leur Mur, 1-800-FLOWERS a directement développé un magasin sur sa Page Facebook. Les Fans peuvent voir les différents arrangements floraux, acheter et [...]

By: 8 Best Practices for Retailers on Facebook Pages

8 Best Practices for Retailers on Facebook Pages — Tue, 04 Aug 2009 15:01:46 +0000

[...] by letting fans share products by posting stories to their Facebook Walls, 1-800-FLOWERS directly sets up shop within Facebook. Fans can browse flower arrangements and purchase and send flowers to their friends [...]

By: John Raymond

John Raymond — Wed, 15 Jul 2009 13:16:01 +0000

Is there an online tutorial which tells you how to set up a shopping tab like this?

By: Threadless’s Facebook Page Makes Shopping More Social

Threadless’s Facebook Page Makes Shopping More Social — Tue, 14 Jul 2009 18:52:18 +0000

[...] to happen within Facebook Pages. Take 1-800-FLOWERS.com for example, and how the company recently set up shop inside of its Facebook Page. Now, t-shirt crowdsourcing company Threadless has also integrated shopping in its Facebook Page, [...]

By: Sky McElroy

Sky McElroy — Wed, 08 Jul 2009 20:35:09 +0000

The reason they may not have had a Share option is that often people buy flowers to be sent as gifts. If they allowed users to broadcast at time of purchase, then it would expose, whether accidentally or otherwise, the purchase being made, therefore exposing the gift.

If they were able to allow the option to display the purchase on the date it’s delivered, then, perhaps it would be a shareable option. But even this leads to other complications, such as having it be shared on Facebook before the flowers are actually delivered to the recipient.

And we can’t forget that sometimes people don’t want their purchasing decision made.

I agree the option should be there, but it would have to be clearly and readily implemented, and there are larger considerations behind it. Of course, it could’ve just been an oversight on the part of 1-800-FLOWERS.