Michael Jackson Breaks Several Facebook Records During Memorial Service (Updated)

michael-jackson-glove-facebook-giftMichael Jackson’s memorial service is dominating all the news channels today, and Facebook has just shared the latest statistics of related activity on Facebook:

  • As we detailed earlier, Michael Jackson now has the most popular page on Facebook, with over 7 million fans. Jackson surpassed Barack Obama, who had held the top spot since last year, yesterday.
  • The free Michael Jackson glove virtual gift is the most popular in Facebook history, with over 800,000 given away so far.
  • CNN Live with Facebook has seen over 500,000 status updates (about 6,000 per minute) from over 300,000 unique users as of 10:30am PT. More stats to come soon…

UPDATE: Here are the final metrics from Facebook.

  • 1 million users logged in to Facebook “Live Stream” widgets on partner sites
  • 800,000 status updates were made by those users

Facebook’s Live Stream widget was integrated by CNN, E! Online, MTV, and ABC News this morning. Here’s how the numbers broken down by site:

CNN:

  • 733,000 status updates
  • 759,000 Facebook users viewing broadcast
  • 6,000 updates/minute at the peak

E! Online:

  • 9,000 status updates
  • 87,000 Facebook users viewing broadcast

ABC:

  • 48,000 status updates
  • 97,000 Facebook users viewing broadcast

MTV:

  • 5,000 status updates
  • 21,000 Facebook users viewing broadcast
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9 Responses to “Michael Jackson Breaks Several Facebook Records During Memorial Service (Updated)”

  1. Dean Craig says:

    i was there, were you?

    my wife found this in the basement – any MJ collectors out there? http://is.gd/1qbYR

  2. Εντυπωσιακά Στατιστικά από την Κηδεία του Michael Jackson | Newsbytes.gr says:

    [...] Via Inside Facebook, Mashable] Μοιράσου το με: SHARETHIS.addEntry({ title: “Εντυπωσιακά [...]

  3. Michael Jackson: Kongen af de sociale medier | Jens Borgkvist Online says:

    [...] – All Facebook – Mashable (x2) – Inside Facebook [...]

  4. Jens Borgkvist says:

    Mighty impressive numbers. I truly don’t believe we will see these records broken anytime soon!

  5. Facebook Application Development says:

    i am one of 7 million fans of Jackson. wonderful record.

  6. Stella Marks says:

    I was so happy to be there with fellow Michael fans and share in the grief with them for this Legend of Pop. I made some fantastic friends on that day and am thankful that we could come together on such a day. Rest In Peace Michael! x

  7. Michael Jackson’s Facebook Page Becomes First to Reach 10 Million Fans says:

    [...] month after Michael Jackson passed away, his Facebook Page has become the first (by a big margin) to reach 10 million [...]

  8. Five Ways for Journalists to Use Facebook says:

    [...] conversations whenever possible. In July, CNN integrated Facebook Connect so that users could watch Michael Jackson’s memorial service online while discussing their thoughts with their Facebook friends and other Facebook users around [...]

  9. Quick Stat: 800,000 Virtual Gloves For Michael Jackson | says:

    [...] famous white sequined glove. This free virtual gift was given over 800,000 times according to Inside Facebook, making it the all-time most popular virtual gift ever made available on [...]

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