Comments on: Regional Networks Soon to be Deprecated in Platform APIs http://www.insidefacebook.com/2009/07/02/regional-networks-soon-to-be-deprecated-in-platform-apis/ Tracking Facebook and the Facebook Platform for Developers and Marketers Sat, 13 Mar 2010 20:25:38 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mike Knoop http://www.insidefacebook.com/2009/07/02/regional-networks-soon-to-be-deprecated-in-platform-apis/comment-page-1/#comment-25542 Mike Knoop Mon, 06 Jul 2009 17:20:04 +0000 http://www.insidefacebook.com/?p=13128#comment-25542 I agree with the notion above. It would seem prudent that Facebook attempt to group "region" info data together. Group them by an ID number for developers, and a name for advertisers. This isn't unlike the system they already had in place, just the concept behind it has changed. -Mike I agree with the notion above. It would seem prudent that Facebook attempt to group “region” info data together. Group them by an ID number for developers, and a name for advertisers.

This isn’t unlike the system they already had in place, just the concept behind it has changed.

-Mike

]]> By: Sky McElroy http://www.insidefacebook.com/2009/07/02/regional-networks-soon-to-be-deprecated-in-platform-apis/comment-page-1/#comment-25538 Sky McElroy Mon, 06 Jul 2009 17:13:13 +0000 http://www.insidefacebook.com/?p=13128#comment-25538 Facebook could leave Regions in-tact by developing it's own Region subsets based on Locations listed by users. The idea of removing users does actually take away one element of segmentation, and a possible advertising advantage for Facebook. By allowing users to be sorted by Regions, for advertisers, it could allow regional companies better control over who their ads are displayed to. Granted, that's assuming utilization of Regions by Facebook users. Facebook could, in fact, group regions itself in the back-end based on its own data. It would add even further value to the Facebook marketing platform. Facebook could leave Regions in-tact by developing it’s own Region subsets based on Locations listed by users.

The idea of removing users does actually take away one element of segmentation, and a possible advertising advantage for Facebook. By allowing users to be sorted by Regions, for advertisers, it could allow regional companies better control over who their ads are displayed to.

Granted, that’s assuming utilization of Regions by Facebook users. Facebook could, in fact, group regions itself in the back-end based on its own data. It would add even further value to the Facebook marketing platform.

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