Is Orkut in Trouble? Facebook Just Doubled in Brazil and India

While Facebook has over 230 million active users and has been rapidly growing around the world in the last 24 months, Orkut, the social network run by Google, has remained dominant in Brazil and India. Although Facebook has grown slowly in those two countries, it’s never been able to turn the corner – until now.

Starting about 60 days ago, Facebook’s growth began accelerating rapidly in both Brazil and India, growing several times faster in May and June than it did in March and April.

In fact, Facebook nearly doubled in Brazil during May alone. Its growth has continued in June, and today Facebook has just crossed the 1 million active user mark in Brazil for the first time ever – up 100% in the last 45 days.

facebook-growth-brazil

Granted, Orkut still claims well over 20 million monthly visitors in Brazil, but we’ve seen this kind of pattern before. Facebook has the potential to double in new countries every 2-3 months several times over as it spreads through new populations, but it is probably still too early to claim that this is the canary in the coal mine for Orkut.

Curiously, however, just as Facebook started exploding in Brazil, the same thing was happening in India, the other major country where Orkut is the leading social network with 13 million monthly active users.

While Facebook has been growing slowly and steadily in India for the last couple of years, Facebook exploded in May and June, doubling from 1.6 million to 3.2 million monthly active users in the country in the last 60 days.

facebook-growth-india

Do these trends correlate? Time will tell, but it certainly looks like Facebook is gaining significant steam in Orkut’s biggest strongholds.

Brazil and India are far from the only countries where Facebook is fighting to claw its way to the top spot. Nevertheless, Facebook continues to grow in almost every country we’re tracking the company in – and in most countries, by double digit percentages in total reach every month. Facebook is clearly a global phenomenon – it will be very interesting to see where things stand in another year.

Note: All data from Facebook’s advertiser tools.

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36 Responses to “Is Orkut in Trouble? Facebook Just Doubled in Brazil and India”

  1. Ben S says:

    Justin,

    interesting post. Where do you get the data for Brazil and India, and does it show unique users or new Facebook members?

  2. Nikhil says:

    Justin: could you share the source of Facebook data, or the methodology deployed (in case it’s survey based). I’m skeptical about such proclamations when the methodology is not shared.

    Facebook has received significant airtime on TV in India, courtesy promotions by mobile operator Aircel which is promoting facebook alongwith its ‘Pocket Internet’ service. The commercials have been aired during IPL and T20 World Cup Cricket matches, which received the highest viewership in India. The promotions began two-three months ago, which co-incides with the rise in userbase.

  3. Justin Smith says:

    Ben and Nikhil: All data is from Facebook’s advertiser tools. Sorry that wasn’t clear.

  4. Facebook Takes Off In Brazil, India - News: Everything-e says:

    [...] Justin Smith reported, "Facebook nearly doubled in Brazil during May alone.  Its growth has continued in June, and today Facebook has just crossed the 1 million active user mark in Brazil for the first time ever – up 100% in the last 45 days." [...]

  5. Rodrigo Mazzilli says:

    I think it perfectly reflects the lack of investment by Google on Orkut.
    The platform has a very bad design (never actually changed it) and old technology.
    I guess Google decided to only support Orkut and add small, incremental changes since its users are not in the main online ad markets.

  6. Facebook Takes Off In Brazil, India | Helping You Make Money Online www.ProfitWorx.com says:

    [...] Justin Smith reported, "Facebook nearly doubled in Brazil during May alone.  Its growth has continued in June, and today Facebook has just crossed the 1 million active user mark in Brazil for the first time ever – up 100% in the last 45 days." [...]

  7. Será que o Orkut vai ser ultrapassado pelo Facebook no Brasil? | Jornal Tecnologia says:

    [...] de usuários indo no site todo mês, o Orkut continua dominando no Brasil. Mas segundo dados do Inside Facebook, o número de usuários do Facebook no Brasil está subindo loucamente, e em menos de 2 anos pode [...]

  8. Facebook Usage In India Grows As Orkut Misses A Trick | MediaNama says:

    [...] owned Orkut miss a trick in India, by not partnering with more Indian companies? Inside Facebook reports, basing their findings on Facebook’s advertiser tools, that the social network saw a [...]

  9. Avishek says:

    I think this was a very predictable occurrence. Orkut’s stronghold has been India, Brazil and a few other countries. There have been very few updates to Orkut overall and it just doesnt have the flexibility that Facebook offers. The applications arent as abundant on Orkut. Unless they do something really quick with their upgrades, its very likely that they would lose their position to Facebook and other social networking sites even in their strongholds very soon.

  10. Audiência do “Facebook” duplica no Brasil « Passe Livre says:

    [...] o blog não-oficial Facebook Insider a rede social americana Facebook dobrou sua audiência no Brasil e na Índia. O número de [...]

  11. Facebook Usage in India Grows as Orkut lags behind | Internet In India says:

    [...] InsideFacebook While Facebook has been growing slowly and steadily in India for the last couple of years, Facebook [...]

  12. Facebook toma fuerza en Brasil y la India | Facebook Noticias says:

    [...] Via: Inside Facebook [...]

  13. Facebook toma fuerza en Brasil y la India | Facebook en español says:

    [...] Via: Inside Facebook [...]

  14. startupi » Facebook cresce forte no Brasil e na Índia says:

    [...] em 2009). Outras fontes falam que a base de usuários do Orkut no Brasil chega a 37 milhões. Na Índia, o Facebook tem 3,2 milhões de usuários e o Orkut, 14,5 [...]

  15. Facebook cresce forte no Brasil e na Índia | Noxion Talentos da Informação says:

    [...] em 2009). Outras fontes falam que a base de usuários do Orkut no Brasil chega a 37 milhões. Na Índia, o Facebook tem 3,2 milhões de usuários e o Orkut, 14,5 [...]

  16. startupi » Facebook making big gains in Brazil, India says:

    [...] sources suggest Orkut’s userbase in Brazil could be as high as 37 million. In India, Facebook has 3.2 million users and Orkut, 14.5 [...]

  17. Prince says:

    dawg orkut is fo FOB’s and loser iight!
    Facebook is the shyt..the beast yeahh GO FACEBOOK!

    pc out!

  18. Continuing International Push, Facebook Announces Developer Contest in India says:

    [...] is fighting hard to gain ground against Orkut in India, and now is launching a new developer contest for original applications developed in the [...]

  19. dia a dia, bit a bit… por Silvio Meira » redes sociais e jogos online says:

    [...] por muitas companhias e dezenas de milhares de desenvolvedores e, como se não bastasse, parece que vai vaporizar orkut no brasil,  onde começou a dobrar a audiência a cada dois [...]

  20. Shahnawaz says:

    We need to wait for 3 to 4 months more to infer correctly whether the rise in facebook’s growth in India is due to the ruboff from Aircel campaign…the growth curve seems to coincide with the Aircel campaign though.

  21. Colin Milne says:

    Yes we must admit that Facebook is getting popular in Brazil,India and other countries.However it must be pointed out that all social networking services can effectively feed into each other as the first service that one joins forms an ice-breaking feeder into the rest of the web2.0 experience.Whereas Yahoo is shooting itself in the foot over shutting down Geocities/Yahoo!360,etc services Google just needs to have all of its Gmail,Googlemail,and other Google account holders(who sign in with other email addresses to its other services)automatically registered with Orkut-ditch the exclusive invites system.This would give all Google account holders their own first default entry into the rest of the web2.0 world.One could say that Orkut was the spearhead that gave Facebook its expansion room in Brazil and India.We must also realise that there is plenty of internet users of the emailsphere who have yet to be absorbed into the web2.0 world.

  22. Is Orkut in Trouble? Facebook Just Doubled in Brazil and India « Cbmilne33’s Blog says:

    [...] Is Orkut in Trouble? Facebook Just Doubled in Brazil and India By cbmilne33 Is Orkut in Trouble? Facebook Just Doubled in Brazil and India [...]

  23. Xiscando.com | Dando publicidade à propaganda » Digital Advertising - Dica #6: Inside Facebook says:

    [...] o FB e se posicionar estrategicamente para seu crescimento por aqui. Foi nesse blog que li o post Is Orkut in Trouble? Facebook Just Doubled in Brazil and India, que mostra o seguinte [...]

  24. Do You Orkut? Looking beyond Facebook for tips for getting brand attention in Brazil « Global Comm Class – Georgetown University says:

    [...] has made some in-roads in Brazil, now touting more than one million users and growing. Numbers doubled in May alone, according to InsideFacebook.com. Graphic courtesy of [...]

  25. startupi » A importância de o fundador do Facebook dar palestra e curso no Brasil semana que vem says:

    [...] fato aqui é que o Facebook é, no mundo, o que o Orkut é no Brasil: tem pelo menos 230 milhões de usuários ativos. Entendeu? Veja outros dados oficiais, ou de especialistas ou comparados em outras matérias que [...]

  26. Zuckerberg Speaking at Facebook Developer Garage São Paulo (Watch Live) says:

    [...] has been growing rapidly in Brazil this summer – its audience in the country doubled in May alone – so the Brazilian developers and publishers on hand are likely very excited to hear from the [...]

  27. Natalie says:

    Hello,

    it is great to see, how much fast facebok is growing in brazil. I want show you perhaps also an good alternative page: http://www.stuxum.com and they have cute people inside ;)

    Kisses
    Nat

  28. startupi » The importance of Facebook’s founder giving a talk in Brazil this week says:

    [...] fact is that Facebook is, in the rest of the world, what Orkut is in Brazil: it has more than 230 million active users. Got that? See other official data, or comments from experts, or take a look at other information [...]

  29. Yael Rozencwajg says:

    You can now even study the Facebook marketing statistics and demographics on http://darealya.com/facebook-marketing-statistics-demographics-re-1 via http://www.checkfacebook.com

  30. Facebook mostra crescimento absurdo no Brasil | Bem Capaz says:

    [...] Os dados do gráfico foram obtidos no site insidefacebook e também no criador de anúncios do [...]

  31. jeux R4 says:

    Thanx for the valuable information. I love orkut. But my friends are spending more time on face book. So Iv got no choice but to move.

  32. Facebook Marches On: International Version « Intersecting Minds: Education, Business and Technology at the North Carolina State Jenkins Graduate School of Management says:

    [...] into Orkut’s advantage in Brazil as well. While ultra recent data isn’t available, this blog post dated July 1st from inside Facebook suggests the same trendline in Brazil as in [...]

  33. r4i says:

    Hi,
    I am currently using orkut and facebook i always choose orkut as my regular usage..
    Because orkut was really nice social site and this article giving me info about orkut so i really like it..

  34. New Facebook email versus Gmail says:

    [...] of Orkut, it’s because it failed to gain adoption in the U.S… although it is huge in India and Brazil the same way David Hasselhoff is huge in Germany. One of the lessons to be learned is that huge [...]

  35. Hyderabad, India to Get the Newest Facebook Office « Vista BloB says:

    [...] established there there years ago, as have a variety of local social networks. India reached around 3.5 million Facebook users as of the middle of 2009. The service appears to have hit an inflection point recently, though — [...]

  36. Yuki says:

    I’m Brazilian and I remember when Facebook first emerged as a big social network in Brazil. I might have one explanation for that; Brazilians immigrants. There are lots of them. Most Brazilian people I know who started a Facebook profile did it to keep in touch with the people they met in the US or Europe. Once they started using it, it spread to their friends in Brazil as well. In fact that was the reason I made a profile myself.

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