Inside Facebook

TV.com has just launched Facebook Connect integration, making it easier for Facebook users to share content with their friends. It’s a relatively simple integration – now, any comments you make on the site’s full episodes, clips, news stories, and forums can be published back to your Wall and the News Feed.

Facebook is increasingly working on partnerships with the TV industry this year. In the fall of 2008, CBS’s celebrity gossip site TheInsider.com was one of the first launch partners to go live with Facebook Connect. Just recently, Facebook announced a new Live Stream widget that allows networks (or any publisher) to stream video alongside friends’ Facebook status updates in real time.

For publishers, Facebook is showing early signs of becoming an increasingly important traffic driver for online video sites. Back in March, Facebook drove more traffic to PerezHilton.com than Google. Recently, YouTube has even begun experimenting with Connect with the Green Eyed World campaign by Coke Europe and a more substantial integration when uploading videos earlier this month. Joost and Vimeo have also been live with Connect since late last year.

Here’s how the integration looks:

1. Look for the Facebook Connect button at the top right of the site and login using your Facebook account. If you already have an account with Tv.com, then you can link it with your Facebook account, too.

2. Once signed in, any comments you make on the site’s news stories, videos, and forums can be published back to your Wall and the News Feed. Notice the “Publish to Facebook” option at the bottom right.

3. And log out when you’re done.