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| By Justin Smith | 17 Comments » |
During the 2009 Presidential inauguration, Facebook and CNN made the “Live Stream” widget famous amongst television executives wanting to find ways to make live events more engaging and viral inside Facebook. During the speech, over 2 million status updates were sent, and CNN and Facebook have since been appearing at conferences together talking about how successful the integration was for both parties.
Since then, Facebook has done a variety of similar partnerships from the NBA All Star Game to the Oscars. Now, Facebook is opening up the Live Stream widget, built on Facebook Connect, to any publisher or developer who wants to use it around live events. Facebook says the widget can support millions of simultaneous viewers updating in real time, and is encouraging publishers to use the Live Stream “next to live streaming videos of concerts, speeches, sporting events, webcasts, TV shows, presentations, or webinars. Or run the Live Stream Box in multi-player games, or with any other experience where many people are visiting a website at the same time.”
In addition, Facebook has partnered with real time video streaming service UStream, its recommended vendor for integrating Live Stream who has managed many of the integrations thus far. The UStream solution for Facebook Pages, which was used for the recent Jonas Brothers Facebook broadcast, allows brands and artists to integrate live streaming video on their Facebook page with the Live Stream widget in a tab. More details are available here.
Facebook’s Live Stream widget is critical to its partnerships with major broadcast and cable TV networks. We expect to see more integrations like the CNN and TNT examples coming later this year. For best practices on integrating the Live Stream widget with your online broadcast or seminar, check out our industry leading Facebook Marketing Bible. A special edition for big brands is also available.
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June 25th, 2009 at 5:03 am
[...] Facebook Launches “Live Stream” Widget for All Publishers, Networks, and Developers [...]
June 25th, 2009 at 7:41 am
[...] Läs mer om det här. [...]
June 25th, 2009 at 11:25 am
Wow this is huge !
June 30th, 2009 at 10:11 pm
great way to attract more facebook users to your website
July 1st, 2009 at 11:57 am
[...] Facebook is publishing some of its own Facebook Connect widgets like the Live Stream widget and the Comments Box widget to help websites be more social, major widget platforms themselves are [...]
July 2nd, 2009 at 3:05 pm
[...] thanks to StreamAPI, a new product from live-streaming company Stickam. StreamAPI is built around Facebook’s Live Stream widget, which was recently opened up to anyone wanting to add a dynamic stream of Facebook status updates [...]
July 6th, 2009 at 9:30 am
[...] the inauguration of President Barack Obama, CNN ran Facebook’s “live stream” widget inside its website. As viewers watched the president’s speech, they could log-in using their [...]
July 10th, 2009 at 4:38 pm
This is on our todo list, we’ll stream live during our summer tour on ustream.
July 15th, 2009 at 9:56 am
[...] unlocks the live streaming application that was made famous during CNN’s inaguration web [...]
July 21st, 2009 at 8:01 am
[...] it’s appropriate to consider how to make these experiences more social. With the launch of Facebook’s Live Stream widget, you can allow your community to watch videos live and actively participate in the discussion with [...]
July 23rd, 2009 at 7:09 am
[...] in London, this time about fan pages. Iskandar Najmuddin from Nudge talked about the FB news: Live Stream Box, Fan Box, translation of FB Connect into a dozen languages. He pointed out three aspects that [...]
July 23rd, 2009 at 11:39 am
[...] comment il serait possible de rendre cette expérience plus sociale. Avec le lancement du widget de Live Stream de Facebook, les communautés peuvent voir des vidéos en ligne, participer activement à des discussions et [...]
September 4th, 2009 at 1:10 pm
[...] the main site. For some time that stood as the only widget; more recently, teh company has released the Live Stream Box and then the Fan Box. Today with the Widget Center, Facebook has released 2 more widgets, the Photo [...]
September 5th, 2009 at 4:08 am
[...] the main site. For some time that stood as the only widget; more recently, the company has released the Live Stream Box and then the Fan Box. Today with the Widget Center, Facebook has released 2 more widgets, the Photo [...]
September 7th, 2009 at 5:32 am
[...] on the main site. For some time that stood as the only one; more recently, the company has released the Live Stream Box and then the Fan Box. Today with the new site, Facebook has released 2 more widgets: The Photo [...]
September 21st, 2009 at 5:02 am
[...] with a widget allowing viewers to comment on the proceedings through Facebook or Twitter. The Live Stream widget allowed viewers to share comments before during and after the siring of the Emmy awards. The site [...]
December 8th, 2009 at 11:33 am
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