All Facebook Pages Can Get Vanity URLs Starting Sunday at Midnight

pagerushWhile the Facebook username landrush officially opened two weeks ago, Pages with under 1,000 fans or created after May 31 still haven’t been allowed to get vanity URLs. However, Facebook is lifting that restriction this weekend: starting at 11:59pm ET on Sunday, June 28, all Facebook Page owners will be able to obtain vanity URLs for their Pages.

Why did Facebook not allow all Page owners to get usernames at the same time as everyone else? Essentially, to mitigate squatting. Facebook wants to make sure every vanity URL that gets registered in the system is authentic, and put this restriction in place to prevent speculators from creating thousands of Pages in order to squat on vanity URLs. However, this rule has delayed legitimate Page owners with less than 1,000 fans from getting a vanity URL for over two weeks as well.

Millions of names have been reserved since Facebook opened up username registration. However, so far, username squatting has not been a widespread problem. Nevertheless, now that every Page is getting turned loose, it wouldn’t be surprising to see a fresh round of aggressive Page owners testing Facebook’s policy limits this weekend.

Update: Previously, this article said usernames would be  available at 12:01am ET on Sunday. Facebook now says usernames will be available at 11:59pm ET on Sunday night.

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Leave a Reply

25 Responses to “All Facebook Pages Can Get Vanity URLs Starting Sunday at Midnight”

  1. WP says:

    That’s great to know the actual time when we can start choosing usernames for our Business Page starting on June 28th.
    I’m confused about something though – when I go to right now, instead of getting a Countdown (like for Personal pages) or a message that indicates that my Page is not eligible yet because it has less than 1,000 fans, I get a message to Upgrade My Account to a profile page.

    Is there another page to go to to register Business Page personalized URLs or is this a bug?


  2. Vanity URL per tutti « Blogger Italiani says:

    [...] clipped from [...]

  3. CA says:

    What about Facebook Groups? Many people set up groups rather than pages b/c it was easier to invite people… and now we can’t get URLs for our organizations… any tips/guidance/update?


  4. Jake Mulley says:

    I grabbed my vanity URL. It’s <- Original, no?

  5. » Blog Archive » Facebook Vanity URLs Take Two says:

    [...] your group had 999 fans or less, you were out of luck… until now. This Sunday at midnight ET, Facebook will be opening the vanity URL feature to ALL pages, regardless of the number of [...]

  6. mike says:

    12:09 on the 28th and still cant get a username…i dont see anything on facebook’s FAQ about this, i dont know if it’s true.

  7. Aidis Dalikas says:

    I don’t get it. Am I miscalculating the time difference? I still get the “sorry, you are not elligible for a username” page for all my pages created later than May31st…

  8. Aidis Dalikas says:


  9. Delanae says:

    You have to have 25 fans of the page first. Please become a fan of my page and I’ll return the favor if you need it.

  10. Vincenzo Piromalli says:

    there is something wrong, because in italy is 12:12, and i can not ‘change the url of my page

  11. Jeanne Boynton says:

    I don’t understand this. I need help. What am I supposed to do?

  12. Jeff says:

    And the number of fans required changed today from 25 to 100. This is pretty crummy of Facebook to make this change. I could’ve spent the last two weeks growing the fans for my month-old site, but there’s really nothing I can do that’s not spammy. I sent a tweet from the site’s account asking for fans, since those are people who have chosen to follow the site. I am not going to send a frantic message to all my friends and followers across all networks just to get a better URL. Since I am at 77 fans, I will just wait a week or two until I have 100.

  13. Daniel says:

    My page fulfills the requirements of over 100 fans and was created before may. But everytime i visit they say that i need to create a personal profile first.
    This i have not done as i’m worried that if i fill out and publish my admin as a profile it will only give my personal profile a username instead of my page.
    Facebook needs a call centre!

  14. budijaya says:

    its work now

  15. Vanity URLs: Facebook’s latest move to reach marketers | TechDozer.Com says:

    [...] that users and larger, older public page owners have registered their URLs, Facebook has opened up registration to any page owner starting yesterday, Sunday, June 28 at 12:01am Eastern [...]

  16. Vanity URLs: Facebook’s latest move to reach marketers | TECHNICK says:

    [...] that users and larger, older public page owners have registered their URLs, Facebook has opened up registration to any page owner starting yesterday, Sunday, June 28 at 12:01am Eastern [...]

  17. DigitalBeat: Vanity URLs – Facebook’s latest move to reach marketers « Patrick Jones, MBA says:

    [...] that users and larger, older public page owners have registered their URLs, Facebook has opened up registration to any page owner starting yesterday, Sunday, June 28 at 12:01am Eastern [...]

  18. katarina says:

    ja moja sesra necu facebook da ti imas msn al ja pada

  19. The Sniffer » Blog Archive » Trends in Sleep and Personal Branding says:

    [...]  Meanwhile, Nora has ‘personal branding fatigue’ as a result of Facebook’s newish policy around personal URLs for your Facebook page.    Standard Podcast: Play Now | Play in [...]

  20. Cybersquotting 2.0 | VirtualEco says:

    [...]… [...]

  21. Facebook Testing New URL Shortener, « SEO Land – Get Latest News about SEO says:

    [...] would also make sense — especially given the option Facebook introduced earlier this year to let users and Page owners create their own vanity URLs. Share and [...]

  22. Ruth Holroyd says:

    I still don’t quite get this. I don’t want a vanity url for myself, just for the group I set up called What allergy? How do I do this? How do I get to the right place to set up a url for the group page? The facebook/userpage url just lets you do this for your public profile and gives me options which include variations of my name. I’m not bothered about that. Don’t need a vanity url for that at all. Just for my facebook page. Any ideas anyone? Has anyone succesfully got a vanity url for a group or fan page? and if so HOW?

  23. Free internet phone Calls says:

    I guess that we care to much about Facebook(and not only).
    Just ignore it!

  24. Purchase Facebook Fans says:

    Buy quality facebook fans for great prices..

  25. Ethel Evanosky says:

    Very good written post. It will be useful to everyone who employess it, as well as myself. Keep up the good work – for sure i will check out more posts.

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