Inside Facebook

Facebook doesn’t let users skin their profile pages, but a browser plugin for Internet Explorer and Firefox called PageRage Super Profile by Yontoo Technology allows users to create the appearance of doing just that. In fact, the app is currently the fastest growing application in the 100,000 to 1 million monthly active users (MAU) category, according to AppData, with nearly 1 million monthly active users and a gain of 200,000 MAU in the last week.

With PageRage, you can customize your Facebook profile with a full profile layout. Your friends who are also users of the app can then see this layout when they are viewing your profile. So far Facebook has kept the profile page layout the same for everyone – simple white and blue – but users are showing interest in customizing their profiles like they are able to on other sites (MySpace, Twitter, etc.)

In the past 90 days, the app has experienced a decline in users, until about mid-May when user growth began to rise.

Accompanying PageRage Super Profile in the Top 5 fastest growing apps this week are My Best Girls! at #2, SpeedDate at #3, People I Love! at #4, and Which Car suits your Personality? at #5, which have made weekly gains ranging from over 100,000 to almost 200,000 MAU, representing MAU growth between 20 and 30 percent.

SpeedDate appears on the leaderboard many times, at #3, #9 to #10, #14 to #16, #18, and #20. SpeedDate has apparently been aggressively buying out apps and completing reskinning them with its own app again – which got the app into trouble with Facebook last summer.

In the Top 20, you’ll also find that games by popular developers Zynga and RockYou! are doing well such as Special Forces and Speed Racing. Those simple quiz apps are still growing too.

As one might expect, compared to the 1 million to 10 million MAU category, the 100,000 to 1 million MAU category features a lot more individual developers who are making their way to the top of the leaderboard. As the virtual goods economy and payments space takes off continues to grow, individual developers are still building substantial businesses without incredibly large audiences.