Facebook Experimenting with Video Poll Home Page Engagement Ad Unit
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In her presentation at the Facebook Marketing Breakfast last Thursday, Facebook’s Manager of Brand Market Solutions Trista Handisides said the Facebook home page is the “most engaging page on the Internet” – with nearly 6 billion monthly minutes spent, compared to 3 billion minutes for Yahoo, 1.86 billion for MSN, and 700 million for MySpace.
Now, Facebook is experimenting with a slightly different home page engagement ad unit that combines two existing units: videos and polls. Unlike the current home page video unit, which allows users to comment on videos, the video poll unit allows users to respond to a question instead.
This approach might be a safer route for brands more concerned about negative user comments appearing next to their ad to get started with Facebook engagement ads. For example, at last week’s Facebook Marketing Breakfast, it was debated whether United Airlines should have an active presence on Facebook because of the likelihood that users would leave negative comments on the United Facebook Page. (We think United definitely should have an active presence.) In addition, the poll component provides a nice way to do some simple market research.
To date, Facebook has launched 7 official home page ad types – event ads, video ads, gift ads, page ads, website ads, house ads, and poll ads. – which are sold separately from Facebook’s self-serve Social Ads. Learn more about building your brand and growing your audience with our comprehensive guide to marketing on Facebook. The Facebook Marketing Bible is available at FacebookMarketingBible.com
June 22nd, 2009 at 8:01 pm
We should be able to attach/add a poll and publish in our profile. So that we can get to know what our friends think about my poll question.
June 23rd, 2009 at 1:19 am
[...] Facebook Experimenting with Video Poll Home Page Engagement Ad Unit — 5:45pm via Google [...]
June 23rd, 2009 at 8:06 am
this app lets you add a poll on a page or profile. http://www.facebook.com/apps/application.php?id=20678178440
June 23rd, 2009 at 10:07 am
Great post Justin, sorry I had to skip your event due to last minute travel…I heard it was great. Wish I could have seen Trista’s presentation. Will you be making available any podcast or slides from the event?
I’ll definitely attend your next one!
July 6th, 2009 at 11:22 pm
[...] However, as a marketer, I can’t (and I’ll tell you that you can’t) pass up the opportunity to use FB’s new offerings to advertisers to help build connections with your target audiences. I’d tell you, you shouldn’t rely solely on this space, but it definitely should be one of your mediums in a well integrated campaign to gen Y and gen X audiences. See the blog Facebook Experimenting with Video Poll Home Page Engagement Ad Unit. [...]