30 Brands & Organizations We Thought Would Have More Facebook Fans
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When we were selecting the 12 winning campaigns and organizations for our just-released Best & Worst of Facebook Marketing 2009 report, we came across dozens of Facebook Pages that made us think: “These guys should have more fans on Facebook.”
Below, we’ve collected 30 brands and organizations that should be highly engaging to the Facebook audience – like REI, Gillette, and Pabst - and that have taken a solid first step in establishing their Facebook presence, but have yet to reach the upper echelons of Facebook Page reach.
How can Facebook marketers be getting the most out of their Facebook Pages? For starters, check out 10 Things All Businesses Should Do to Market More Effectively on Facebook. For those ready to take the Facebook marketing efforts to the next level, check out the following resources from Inside Facebook:
- The Facebook Marketing Bible
- The Facebook Global Monitor
- Facebook Marketing Bible – Agency and Brand Edition
Here are the top 30 Facebook Pages that are off to a good start but we think have the potential to engage many more users on Facebook:
| Page | # Fans | |
| 1. | Army National Guard | 7,043 |
| 2. | Butterfinger | 8,323 |
| 3. | Chevrolet | 13,237 |
| 4. | Dell | 31,311 |
| 5. | Denny’s | 8,175 |
| 6. | Dr. Phil | 29,002 |
| 7. | Ford Motor Company | 32,621 |
| 8. | GEICO | 4,869 |
| 9. | Gillette | 14,441 |
| 10. | GMC | 11,142 |
| 11. | Hardee’s | 12,502 |
| 12. | Hot Pockets | 7,140 |
| 13. | MGM Grand Las Vegas | 13,470 |
| 14. | Miracle Whip | 6,070 |
| 15. | Newsweek | 6,715 |
| 16. | Pabst Blue Ribbon | 30,526 |
| 17. | Propel | 7,823 |
| 18. | REI | 14,724 |
| 19. | Sheraton Hotels & Resorts | 31,172 |
| 20. | Staples | 7,885 |
| 21. | Tesla Roadster | 5,536 |
| 22. | Titleist | 13,180 |
| 23. | TurboTax | 4,592 |
| 24. | Twizzlers | 11,520 |
| 25. | Volvo | 31,053 |
| 26. | United Methodist Church | 23,069 |
| 27. | Wall Street Journal | 15,179 |
| 28. | Washington Post | 23,756 |
| 29. | Westin Hotels & Resorts | 4,911 |
| 30. | Zune | 6,574 |
Are there more Facebook Pages you thought would have more fans too?
Learn more about building your brand and growing your audience with our comprehensive guide to marketing on Facebook. The Facebook Marketing Bible is available at FacebookMarketingBible.com
June 17th, 2009 at 5:18 am
i wouldnt be surprised if they are happy with their current figures.
June 17th, 2009 at 11:28 am
Could it be that the pages are static and the fans want more engagement?
June 17th, 2009 at 1:56 pm
none of these brands are ‘cool’ – not one surprises me that it has low level of followers. Either youre an ad exec or just really out of touch. Why would anyway apart from the odd person or an employee of said organisation become a fan.
YOur logic on this would be useful so we can understand why you think what you do.
cheers
June 18th, 2009 at 8:14 am
I thought the Disabled American Veterans would also have more fans/supporters.
http://www.facebook.com/The.DAV
June 18th, 2009 at 2:46 pm
6,000 people are fans of Zune?
June 19th, 2009 at 1:33 pm
@Fred-
Majority of those brands listed, have if not hundreds of thousands, than millions of customers/fans. With over 225 million worldwide facebook users, it’s not the coolness of the brand (because many of those listed are ‘cool’) its the promotional technique (or lack of) they have used.
Initiating a promotional campaign whether it be through contests, fun branded applications or simply getting the word out through a digital display campaign, would surely get those fan #’s into the tens if not hunderds of thousands….